Press release

Monthly price search launches on Auto Trader supported by multimillion pound campaign

Over 300,000 adverts featuring finance options from thousands of retailers.

  • Multimillion pound advertising campaign set to drive thousands of new buyers to the UK’s largest automotive ­­marketplace with a monthly budget in mind

Auto Trader, the UK’s largest digital automotive marketplace for new and used cars, has launched its monthly price search experience, supported by a multimillion pound advertising campaign beginning on Christmas Day.

The new functionality allows car buyers to search for their next car based on their ideal monthly budget. It’s been developed in partnership with Codeweavers, which generates ten billion finance calculations each month. It’s designed to help retailers attract more buyers and increase their finance penetration by promoting their own finance offers much earlier in the buying journey. It also supports consumers’ growing expectations of being able to search for everything they buy on monthly payments.

What sets Auto Trader’s finance proposition apart is the greater flexibility it offers retailers, as well as the breadth of lenders and finance options available to car buyers. Retailers have the option to feature finance deals from their own preferred lenders, or if a retailer chooses not to promote their own finance, they can display finance options from Auto Trader’s trusted partner Zuto, which gives car buyers access to up to 70 different finance products from 17 lenders. This will mean that more than 300,000 cars on Auto Trader’s marketplace will now feature finance options.

Auto Trader is supporting this new way of searching, with the launch of a fully integrated multimillion pound advertising campaign, which will launch on Christmas Day and run until April 2018. The campaign, featuring new TV adverts will celebrate the life events that trigger a next car purchase, as well as promote monthly price search as a great new reason to visit Auto Trader. Running across TV, cinema, radio, and online, the campaign is expected to reach 41.5m UK adults, helping to increase awareness of retailers’ finance and all its benefits.

Commenting on the launch of monthly price search, Jason Biffin, Auto Trader’s Retailer and Consumer Product Director, said: “After months of comprehensive testing we’re thrilled to be taking the next step in creating a complete finance solution for retailers and consumers.

The ability for a consumer to search based on their monthly budget forms part of our ongoing commitment to help our customers profit through finance. Retailers regularly tell us that they’re missing out to high-street or specialist lenders. Today, we’re arming them with a competitive advantage; the opportunity to engage with car buyers at the very beginning of their car buying journey, not at the end of it.

“Our aim is to provide our customers with the tools and insights they need to succeed in today’s increasingly competitive market. With the launch of our far-reaching advertising campaign we’re driving even more well-informed consumers to our marketplace with a monthly budget in mind. We’ll leave our customers to do what they do best and capitalise on the opportunities it will create.”

Auto Trader customers can place their finance offers on their advertisements free of charge until 1st April 2018. For more information, retailers can visit: https://trade.autotrader.co.uk/products/dealer-finance/

Auto Trader’s new marketing campaign will launch on national TV channels and cinema on Christmas Day and will run until April. The 10 second version of the advert can be downloaded here: https://we.tl/PcUPdlFhWx

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Andrew Nankervis, Senior PR Manager, andrew.nankervis@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience