Press release

New car performance on Auto Trader reaches record levels

According to the latest data from Auto Trader, the UK’s largest marketplace for new and used cars, since the reopening of showrooms in England on 1 June and Northern Ireland on 8 June, a record number of new car leads have been sent to retailers.

From 31 May to 17 June, the number of new car leads sent to retailers is up 71%, marking the strongest period for leads since Auto Trader’s new car stock platform launched in early 2019. Compared to 17 March, the week before the government announced its lockdown measures, new car leads have increased 97%.

After an initial dip, consumer demand remained relatively stable throughout the lockdown period, but as soon as showrooms in England and Northern Ireland were able to reopen there’s been a huge spike in traffic to Auto Trader, with an average of 2.1 million visits to its marketplace every day. This has translated into a significant increase in retailer engagement with both new and used car retailers.

During the week ending 14 June, the number of used car advert views increased 24% year-on-year, whilst used car leads sent to retailers increased 95%.

Commenting on the performance, Ian Plummer, Auto Trader’s Commercial Director, said:

“Since launching the new car proposition we’ve seen it go from strength to strength, and we’re proud to feature over 50,000 new cars and vans on the platform - representing a third of new car retailers in the UK, including nine out of 10 of the largest dealer groups.”

“The huge increase in leads we’ve recorded for both new and used cars highlights just how dramatically the retail landscape has changed. Pre-COVID-19, customers could turn up at a dealership without leaving a digital footprint or a lead, but that’s now very unlikely, with the vast majority of people first researching and making an enquiry online. It means that for today’s car buyers, if it’s not on your digital forecourt, then it’s not for sale.”

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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