Press release

New car performance on Auto Trader reaches record levels

According to the latest data from Auto Trader, the UK’s largest marketplace for new and used cars, since the reopening of showrooms in England on 1 June and Northern Ireland on 8 June, a record number of new car leads have been sent to retailers.

From 31 May to 17 June, the number of new car leads sent to retailers is up 71%, marking the strongest period for leads since Auto Trader’s new car stock platform launched in early 2019. Compared to 17 March, the week before the government announced its lockdown measures, new car leads have increased 97%.

After an initial dip, consumer demand remained relatively stable throughout the lockdown period, but as soon as showrooms in England and Northern Ireland were able to reopen there’s been a huge spike in traffic to Auto Trader, with an average of 2.1 million visits to its marketplace every day. This has translated into a significant increase in retailer engagement with both new and used car retailers.

During the week ending 14 June, the number of used car advert views increased 24% year-on-year, whilst used car leads sent to retailers increased 95%.

Commenting on the performance, Ian Plummer, Auto Trader’s Commercial Director, said:

“Since launching the new car proposition we’ve seen it go from strength to strength, and we’re proud to feature over 50,000 new cars and vans on the platform - representing a third of new car retailers in the UK, including nine out of 10 of the largest dealer groups.”

“The huge increase in leads we’ve recorded for both new and used cars highlights just how dramatically the retail landscape has changed. Pre-COVID-19, customers could turn up at a dealership without leaving a digital footprint or a lead, but that’s now very unlikely, with the vast majority of people first researching and making an enquiry online. It means that for today’s car buyers, if it’s not on your digital forecourt, then it’s not for sale.”

We've got something very exciting launching soon... Wednesday 7th October, save the date 👀 #RPM https://t.co/op0RVqngLN
The @KiaUK Sorento is currently the UK’s fastest selling car, taking an average of just 24 days to turn on UK forecourts according to our Fastest Selling Index. #atinsightoftheday #kia #mazda #peugeot #mercedes-benz https://t.co/0amym8KyIK
Join us on Thursday at 10am for our next #webinar to hear our latest #automotiveindustry updates and #insights and to hear from our CEO, Nathan Coe and @MarshallMotorGp Register now >https://t.co/knn3yUlJ3l https://t.co/HaxCu2EFss
Nathan Coe, our CEO, shared an update with our customers today reassuring them that Boris' announcement earlier this week has had no negative impact on consumer demand. Read Nathan's full thoughts on our latest blog post: https://t.co/sx37kiEHBY
Used car prices continue to climb with last week seeing overall used car prices increase by 7.7%, up from 7.4% the week before and the 20th week of consecutive price growth. #atinsightoftheday #usedcar #Pricing #Petrol #diesel #ElectricCars https://t.co/dmR56DmzNf
Following this week’s government announcement, @stuart_trader, @ClarkRjoclark and @therickw got together to share with you our latest #data & #insights and why there should be no cause for concern in the #AutomotiveIndustry. Watch now at https://t.co/Bch7T5zgYf https://t.co/fTBAjSqCzU
A large segment of buyers believe that owning a car is more important now than it was pre-#COVID19. With that in mind, have you experienced a surge in demand and how have you adapted to meet it? #atinsightoftheday #cardealers https://t.co/J7IikqsNyW
In light of yesterday’s @GOVUK announcement about the new #COVID19 restrictions, our CEO Nathan Coe provides you with the latest #automotive market update and reveals that all indications suggest that consumer demand will continue to remain strong https://t.co/k9dMUo0zCb
Simplifying the car buying process is key to ensuring buyers get their perfect car with ease. So what are you doing and what do you think still needs to be done to simplify the car buying journey? #atinsightoftheday https://t.co/IBp0CHzBgK
The Auto Trader Retailer Awards are back for 2020 in an all new digital format. Register now and join us live to find out if you are one of this year's winners > https://t.co/KwMTCYTfu9 https://t.co/pdnGmFmWcZ

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience