Press release

New car registrations 2018 | Auto Trader's view

Auto Trader's response to Society of Motor Manufacturers and Traders' (SMMT) 2018 new car registrations and the health of the market

Despite what’s been a year of unprecedented challenges for the industry, 2018 closed in relatively good health. And whilst the same issues will still be felt during the months ahead, 2019 holds some  significant bright spots for retailers, manufacturers and consumers alike” said Ian Plummer, Auto Trader director.

“Brexit anxieties cast a long shadow last year and will continue to do so. A ‘no deal’ will likely impact new car sales as poor exchange rates and potential tariffs could force brands to pass on the cost to consumers. However, a smooth Brexit resulting in stable exchange rates and trade agreements, would signal to manufacturers that the UK remains a positive growth market with good profit opportunities, ensuring both a healthy pipeline of new stock and some great deals for consumers.

“Due to March’s highly desirable plate change, the first three months of the year represent almost a third of the industry’s total annual sales and are therefore key to a successful year for any brand or retailer. However, with Brexit looming, brands will be facing even greater pressure to hit the ground running in 2019 to offset any potential shortfall following the UK’s withdrawal of the EU. Coupled with the need to make up for the loss of sales following the introduction of the Worldwide Harmonised Light Vehicles Test Procedures (WLTP) in September, there should be some great bargains for car buyers over the coming weeks.

Over the last 12 months we’ve seen some trends emerge which are set to accelerate in 2019, not least the growing consumer appetite for alternatively fuelled vehicles (AFVs) which has come largely at the expense of diesels. Mirroring their actual sales growth in the new car market, we saw AFVs reach a record seven percent of all fuel related searches on our marketplace in December. Similarly, the average price of a used AFV climbed to £20,828 in November, the highest rate recorded. 

We can expect this popularity to surge this year as a truly exciting array of second-generation electric vehicles hit the market in the coming months. Along with the continued trend towards crossovers and SUVs, which have been driving both the new and used car markets in 2018, they’ll provide brands with a much welcomed opportunity to offset last year’s sales deficits.

What’s more, as more consumers move away from traditional ownership to usership models, the appetite for finance will remain exceptionally strong in 2019. PCPs have fuelled market growth over the past years with 9 in 10 new cars sold now on finance. But leasing and subscription models are beginning to open up the market even more and have the potential to unlock further growth as they make accessing a car, including expensive new electric vehicles, an easier and more financially attractive option to a wider demographic of consumers.

“Looking at the coming year as a whole, we anticipate that the market will remain in relatively good health. However, as a result of the industry having to manage similar headwinds to last year, we can expect the market to decline at a very similar rate.”

How did @UKVolkswagen's no.1 franchised retailer influence 66% of its new car sales on Auto Trader? Here's our new car product lead, David, to explain. For more information on how we can take your brand new cars out of hiding, just visit https://t.co/Zsb9UUlb4i https://t.co/IdIsrkydjx
Don't miss the next #ARNLive on 6th Feb. @perrysmotors' MD Darren Ardron, @HowardsGroup's Peter Haynes & AT's COO Catherine Faiers will join Al Clarke to share their views on the market & offer their tips on success in 2020. Register your place here: https://t.co/owxmLkC043 https://t.co/e7wFgJL1ef
We know first hand just how infectious @sharonashcroft's passion for #DiversityandInclusion is. What she & her team have achieved at @trustford is beyond impressive. If you're looking for inspiration on how to embed a more diverse culture into your business, look no further! https://t.co/BxW35GK1kl
In 2019 we saw circa 2.5 billion advert views of use and new cars on our marketplace. We've seen the most viewed used cars, but what was the most popular new car? The no.1 spot goes to the iconic Volkswagen Golf 🏆 You can find out more here: https://t.co/9YsOqbDeht https://t.co/mHOmWE5MbN
We're seeing some great pieces of coverage announcing the official launch of Dealer Auction yesterday. Find out how this independent company with the combined expertise of @CoxAutomotiveUK & Auto Trader is set to transform the wholesale market https://t.co/rHSBROgeFf
Based on advert views, German marques were the most popular used cars last year. The @BMW_UK 3 Series topped the list as the most viewed second hand car on our market place in 2019. Find out more here: https://t.co/9YsOqbDeht https://t.co/txZZXeyI7B
As part of its commitment to drive diversity in auto the NFDA recently held its 1st Drive my Career networking event for female apprentice technicians.Over 40 joined HR execs from across the industry to share thoughts on attracting female talent. Read more https://t.co/o4xuN1qJiG https://t.co/RXFr3s9ilX
Following details of last year's new car performance from the @SMMT why not take a look at 2019's most popular new cars on Auto Trader? Our report reveals what makes, models & body types received the most views, as well as the nation’s favourite features https://t.co/KX9m29AEM9 https://t.co/WOxFlpA5oF
"A slight uptick in sales may have closed the year off on a positive note, but 2019’s overall disappointing new car performance will come as little surprise to anyone on the front line." Read our response to the @SMMT's December new car registrations here https://t.co/r1B5OcDZLl https://t.co/lrj4nPMFJp
Consumers weren't only eating mince pies and watching the Queen's speech over the festive period...they were looking for their next car too. Don't miss out on the New Year rush; make sure your cars can be found on the UK's largest digital automotive marketplace. https://t.co/OkO8BkBF2g

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