Press release

New car registrations | February 2019

Auto Trader director Ian Plummer offers his view on the latest new car market data from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Auto Trader Director:

"With January to March accounting for roughly a third of the year’s total new car sales, the need for a strong first quarter can’t be over-estimated. In the context of all the ongoing uncertainty caused over recent months by both Brexit and changing government “sticks and carrots” about which type of fuel we should buy, the fact that the first two months of 2019 are roughly in line with 2018 should be seen very positively. Some of the same brands which stood out in 2018 continue to build on their success in 2019 with strong starts from the likes of Kia, Seat, Volvo, Peugeot, Toyota, Mazda and Suzuki.

“We’re still confident that sales for the quarter as a whole will remain in line with last year’s performance. That’s because the industry remains laser focused on offering enticing deals for consumers ahead of whatever the 29th March will bring.”

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

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