Press release

New car registrations | February 2019

Auto Trader director Ian Plummer offers his view on the latest new car market data from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Auto Trader Director:

"With January to March accounting for roughly a third of the year’s total new car sales, the need for a strong first quarter can’t be over-estimated. In the context of all the ongoing uncertainty caused over recent months by both Brexit and changing government “sticks and carrots” about which type of fuel we should buy, the fact that the first two months of 2019 are roughly in line with 2018 should be seen very positively. Some of the same brands which stood out in 2018 continue to build on their success in 2019 with strong starts from the likes of Kia, Seat, Volvo, Peugeot, Toyota, Mazda and Suzuki.

“We’re still confident that sales for the quarter as a whole will remain in line with last year’s performance. That’s because the industry remains laser focused on offering enticing deals for consumers ahead of whatever the 29th March will bring.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

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