Press release

New car registrations | February 2021

April is the new March; Auto Trader’s Ian Plummer, comments on February’s new car registrations

Given the current restrictions, last month’s sizeable drop in new car registrations comes as little surprise. And confirmation from the Prime Minister that forecourts will have to remain closed during the key sales month of March was disappointing, particularly amongst those that feel car dealerships have retail environments which are at least as safe as other that have been permitted to remain open. With UK car production down nearly 30% due in part to the closures, the government needs to recognise the value in driving car sales as well as local production, both of which contribute major tax revenues the Treasury can surely ill afford to curb.

 “However, the strong metrics that we’re recording on our marketplace, which in February resulted in a 100% increase in the number of new car leads being sent to retailers, point to very healthy levels of demand in the market. What’s more, several wider economic factors point to another period of strong retail demand once forecourts reopen in April. This includes the latest Bank of England findings indicating average household finances are better off than they were pre-COVID, as well as our own research which revealed that consumers' confidence in being able to afford their next car remains very high.

 “It’s important to note however, that online sales are still permitted, and the fact most retailers are currently performing at around 70-80% of normal new and used car volumes, not only highlights the success retailers have made of their digital channels, but also that there are still sales to be made this month. Therefore, instead of waiting until 12th April, retailers must use this time effectively; to either close those willing to complete their purchase online or at least at a distance; or to ready those currently researching and negotiating the best deals in preparation of being able to see or test drive their chosen car. Either way, there remains huge opportunities available.”

This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
When it comes to city driving, the @renault_uk Captur came out top at the Auto Trader New Car Awards 2021, winning the Best Car for City Drivers award. https://t.co/FrHpVBTLvb
Buyers looking at petrol and diesel vehicles are increasingly considering an electric vehicle. But considerations are comparatively low when we look at those considering a plug-in hybrid, with 40.6% of such buyers considering an electric vehicle. https://t.co/cyfmYVw5xk
Wondering what's next for car dealers now that restrictions have been eased? Check out last week's webinar to find out what you can expect over the coming months and how to prepare👉 https://t.co/bGqkGxArP3 https://t.co/79L9B623fs
How are our vehicle valuations calculated? @nchking has the answer, and shares exactly how our award winning valuations are calculated entirely by data. https://t.co/u0HIGWAXot
Fantastic to see our winners getting the recognition they deserve! https://t.co/1vrF4Tjo2e

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