Press release

New car registrations January 2019 | Auto Trader's response

Read Ian Plummer's response to January's new car registrations from the SMMT

Ian Plummer, Auto Trader Director:

“Despite the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) coming into force five months ago, there is every indication that many brands are still struggling to get the much-needed compliant stock to the frontline, placing real strain on retailers. However, we can see for some brands, such as Volvo and some of the Korean and Japanese marques, supply seems to be in good shape and has helped them to record a great start to the year.

 

“With the realities of Brexit edging ever closer, it’s even more important than usual for the industry to get a strong Q1 under their belt to futureproof against any eventuality. If the government fails to secure a deal with Brussels, consumers could be looking at a 10% increase in prices unless brands or retailers absorb tariff and exchange rate impacts in what are already wafer thin profit levels. That’s why in the run up to March’s plate change we’re likely to see some particularly attractive offers from brands hoping to entice consumers into showrooms before the UK’s official exit.   

 

“The outlook for the industry in 2019 remains relatively positive. Last year we saw some emerging trends that will provide some exciting opportunities for retailers and manufacturers in the months ahead, not least the growing consumer appetite for alternatively fuelled vehicles and Personal Contract Hire deals. We’re confident that both have the potential to drive meaningful growth this year by opening up a wider demographic of customers.”

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Looking forward to a great #CDX19. A very strong line up this morning on the Live Stage, with Daksh Gupta, John O'Hanlon and John Tordoff sharing their insights on the market https://t.co/cGIPwY2NXk
With lots of jargon, media noise, technical reviews & friendly advice consumers often find the new car journey a confusing one. As depicted in our new marketing campaign we're making it simpler for consumers to find & buy your brand new cars. Find out more https://t.co/wB57otWG4K https://t.co/5cLBiRGiWy
Tonight we'll be launching our brand new marketing campaign designed to reinforce our position as the number one destination for new cars. Tune in to ITV1 at 8pm tonight to see how we'll be driving millions of new car buyers to our marketplace #silencethesquawk https://t.co/mWYtqd1DUR
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We're looking forward to tomorrow's #ATAwards judging day. An incredible panel of retail, automotive, digital, advertising & culture experts will be scrutinising this year's self-nomination entries to determine the 'best of the best' retailers. Good luck! 🤞 https://t.co/LCYZYNjqew
Over 100,000 brand new cars are unadvertised. If you’re a franchise retailer & want to take your brand new stock out of hiding, we can help put it in front of the UK’s largest audience of buyers. Request a demo or get in touch to start advertising today https://t.co/Zsb9UUlb4i https://t.co/Y4kHq001MF
With UK car production plummeting, our editorial director @ErinBakerMotors was invited to join the @bbc5live Drive team yesterday to discuss the impact of #Brexit, economic uncertainty & the rise of EVs on the market. You can take a listen here (1:52 in) https://t.co/xmblW2BPoJ https://t.co/S283jiLt66
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