Press release

New car registrations | January 2021

Ian Plummer, Commercial Director at Auto Trader, said:

“As expected the overall new car volumes are quite substantially down on last year, as the industry continued to face challenges that Brexit uncertainty posed as well as the ongoing pandemic. Production levels have been hit hindering supply levels and with showroom closures limiting selling options the industry has had a tough year. That said, as we move into the new year there are encouraging signs that the market will pick up, as some very strong lead indicators are likely to flow through into sales in the weeks ahead. Consumer demand for new cars on the Auto Trader marketplace soared last month, we observed a significant uplift in users viewing new cars on our marketplace which in turn drove record levels of new car leads being sent to retailers. There’s also been a very high demand for vans as people expand their business fleets or start new businesses to capitalise on the changing wider societal trends like home delivery. The emergence and adoption of buying online options will also only help new car sales over the coming months, as consumers begin to gain more confident about doing more of the car buying journey online.  

“AFV sales continue to be positive, but still don’t account for any meaningful levels of volumes. We would hope that the Government’s new ‘Build Back Greener’ strategy encompasses continued financial incentives required to support a higher level of adoption. The plethora of new EVs now on the market gives consumers some excellent options but the high price tags hold many back from turning interest into purchase.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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