Press release

New car registrations | January 2021

Ian Plummer, Commercial Director at Auto Trader, said:

“As expected the overall new car volumes are quite substantially down on last year, as the industry continued to face challenges that Brexit uncertainty posed as well as the ongoing pandemic. Production levels have been hit hindering supply levels and with showroom closures limiting selling options the industry has had a tough year. That said, as we move into the new year there are encouraging signs that the market will pick up, as some very strong lead indicators are likely to flow through into sales in the weeks ahead. Consumer demand for new cars on the Auto Trader marketplace soared last month, we observed a significant uplift in users viewing new cars on our marketplace which in turn drove record levels of new car leads being sent to retailers. There’s also been a very high demand for vans as people expand their business fleets or start new businesses to capitalise on the changing wider societal trends like home delivery. The emergence and adoption of buying online options will also only help new car sales over the coming months, as consumers begin to gain more confident about doing more of the car buying journey online.  

“AFV sales continue to be positive, but still don’t account for any meaningful levels of volumes. We would hope that the Government’s new ‘Build Back Greener’ strategy encompasses continued financial incentives required to support a higher level of adoption. The plethora of new EVs now on the market gives consumers some excellent options but the high price tags hold many back from turning interest into purchase.”

Registration for the Auto Trader Retailer Awards 2021 is now live. Join us on the 22nd July at 1pm when we will reveal this year's winners and share with you exactly what you need to do to be an award winning retailer.https://t.co/1ERMd80FJD
With many car buyers now on the hunt for their next new car, we reveal exactly who the new car buyer is.https://t.co/AGGgMATA4S
Next up our Head of SEO, @AdamWhittles, shares some of the latest optimisations we've made to your Retailer Store to help enhance your SEO. https://t.co/Tss2FOhmxo
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
Used car prices continue to rise and there is potential to increase the profitability of your forecourt if you keep up to date with price changes and price to market. https://t.co/14JHVVgF6q
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
The @MercedesBenzUK GLA continues to be the fastest selling car in the UK, taking an average of just 23 days to turn on retailers forecourts right now. https://t.co/hcDxlDWwSQ
The @MGmotor ZS was awarded the Best Value New Car at this year's Auto Trader New Car Awards. Owners of the ZS highlighted the combination of great quality, reliability and performance, mixed in with a fair price and low running costs. https://t.co/2etPaVt2UB

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