Press release

New car registrations | May 2019

Ian Plummer offers his view on May's new car performance 

“One of the effects of Brexit on the economy has been a hit on the exchange rate. As sterling falls, car brands don’t see the UK as such a profitable let alone stable market. As such, the UK is running an ever greater risk of not getting its share of the most desirable cars coming off international production lines; too many of the most sought after vehicles will be going elsewhere in Europe. That situation could last as long as demand holds firm in the other key European markets; and today they’re generally looking positive," explains Ian Plummer, Commercial Director at Auto Trader.

 “Consumers too, are cautious because of Brexit and the added uncertainty around fuel type. We’re inundated with rhetoric as well as regulation which almost punishes drivers of certain diesels, with the introduction of ULEZ and paying more for parking, but there aren’t enough positive incentives to adopt newer technologies, leaving consumers confused and hesitant to invest in new cars. If we can’t encourage people to actively accelerate their choice of next car, and a cleaner car, we’ll neither be helping to improve the emissions output of the overall UK car fleet, nor helping to sustain the health of the UK car market.

 “In the current uncertain climate and with contracting margins, retailers and brands are struggling to hold prices and to incentivise sales; they simply don’t have enough money to encourage consumers who already aren’t confident leaving the industry in limbo. We need to take away the uncertainty, make sure that there is a positive case for change and give consumers more carrots than sticks.”

Whilst the current market is far from predictable, it’s a safe bet that those buyers looking to make a purchase early next year are looking at your adverts on our marketplace right now. So what do you need to do to prepare for January?👇https://t.co/qwwUW9oYTs
EVs have proven again to be a bright spot in the latest @SMMT figures says @IanJPlummer. Fuel anxiety, greater environmental awareness, and the ‘cool factor’ are all helping to drive sales. https://t.co/Liuj74ZpOF
The record growth we’ve seen in used car prices in recent months shows no signs of slowing with November marking the 20th month of consecutive price growth. So where are prices currently at and what we can expect in the near future. Find out now 👉 https://t.co/LknZuxwuiT https://t.co/9JDMTOzn2s
Did you know that 42% of buyers in January this year did their research in December 2020? With this trend set to continue this year, @AndrewKorpela shares some advice on how to entice January's buyers to your adverts right now, setting you up for success next year. https://t.co/uuCOTMTCcG
It's no secret that we've seen the number of buyers considering an electric vehicle grow through 2021. But are buyers really interested in electric vehicles and how does this translate into buying intent? Find out in our The Road to 2030 Report👉https://t.co/ag3HZOMpFT https://t.co/2EZcsZKEHO
We recently marked our 1 year anniversary since we launched RPM, our online learning platform for retailers. In the last 12 months, we’ve found that retailers who’ve attended these masterclasses go on to sell their vehicles 10% quicker! Find out more - https://t.co/gXfP03yPAA https://t.co/3X02xWECId
Auto Trader Connect is now live to all retailers who requested access and who's partners have integrated with us. Auto Trader Connect puts the power of real-time data in your hands, enabling you to more efficiently manage your forecourt. Find out more - https://t.co/ygKfaAbven https://t.co/B8XGCfI4xD
We're still seeing retailers underpricing stock. With demand still high, there is a huge opportunity to make additional profit by pricing to market. https://t.co/AFIvnD8cOt
Of all the sales in January 2021, 42% were the result of searches made in December 2020. Make sure you're advertising all of your stock now so that you can kick of 2022 with a bang. https://t.co/jOjKQRTACD
We’ve seen 4 years of price growth in just 5 months and this shows no signs of slowing, with mid November seeing the average price of a used car rising to a staggering £19,852. https://t.co/8j0qtqT9yd

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