Press release

New car registrations | May 2019

Ian Plummer offers his view on May's new car performance 

“One of the effects of Brexit on the economy has been a hit on the exchange rate. As sterling falls, car brands don’t see the UK as such a profitable let alone stable market. As such, the UK is running an ever greater risk of not getting its share of the most desirable cars coming off international production lines; too many of the most sought after vehicles will be going elsewhere in Europe. That situation could last as long as demand holds firm in the other key European markets; and today they’re generally looking positive," explains Ian Plummer, Commercial Director at Auto Trader.

 “Consumers too, are cautious because of Brexit and the added uncertainty around fuel type. We’re inundated with rhetoric as well as regulation which almost punishes drivers of certain diesels, with the introduction of ULEZ and paying more for parking, but there aren’t enough positive incentives to adopt newer technologies, leaving consumers confused and hesitant to invest in new cars. If we can’t encourage people to actively accelerate their choice of next car, and a cleaner car, we’ll neither be helping to improve the emissions output of the overall UK car fleet, nor helping to sustain the health of the UK car market.

 “In the current uncertain climate and with contracting margins, retailers and brands are struggling to hold prices and to incentivise sales; they simply don’t have enough money to encourage consumers who already aren’t confident leaving the industry in limbo. We need to take away the uncertainty, make sure that there is a positive case for change and give consumers more carrots than sticks.”

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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