Press release

New car registrations | May 2019

Ian Plummer offers his view on May's new car performance 

“One of the effects of Brexit on the economy has been a hit on the exchange rate. As sterling falls, car brands don’t see the UK as such a profitable let alone stable market. As such, the UK is running an ever greater risk of not getting its share of the most desirable cars coming off international production lines; too many of the most sought after vehicles will be going elsewhere in Europe. That situation could last as long as demand holds firm in the other key European markets; and today they’re generally looking positive," explains Ian Plummer, Commercial Director at Auto Trader.

 “Consumers too, are cautious because of Brexit and the added uncertainty around fuel type. We’re inundated with rhetoric as well as regulation which almost punishes drivers of certain diesels, with the introduction of ULEZ and paying more for parking, but there aren’t enough positive incentives to adopt newer technologies, leaving consumers confused and hesitant to invest in new cars. If we can’t encourage people to actively accelerate their choice of next car, and a cleaner car, we’ll neither be helping to improve the emissions output of the overall UK car fleet, nor helping to sustain the health of the UK car market.

 “In the current uncertain climate and with contracting margins, retailers and brands are struggling to hold prices and to incentivise sales; they simply don’t have enough money to encourage consumers who already aren’t confident leaving the industry in limbo. We need to take away the uncertainty, make sure that there is a positive case for change and give consumers more carrots than sticks.”

'It is estimated to be seen or heard a total of 541 million times by nearly three quarters (74%) of the UK’s adult population'. Take a read of this @AMchatter story to hear how our new ad campaign is driving millions of new car buyers to our marketplace https://t.co/swsCNal9jM
Find out how with just a few tweaks to their pricing strategy, this @AudiUK retailer became the best performer within their brand for new car leads on Auto Trader. Discover how we can help you sell your brand new stock: https://t.co/Zsb9UUlb4i https://t.co/YLrU3I7Ctn
Looking forward to a great #CDX19. A very strong line up this morning on the Live Stage, with Daksh Gupta, John O'Hanlon and John Tordoff sharing their insights on the market https://t.co/cGIPwY2NXk
With lots of jargon, media noise, technical reviews & friendly advice consumers often find the new car journey a confusing one. As depicted in our new marketing campaign we're making it simpler for consumers to find & buy your brand new cars. Find out more https://t.co/wB57otWG4K https://t.co/5cLBiRGiWy
Tonight we'll be launching our brand new marketing campaign designed to reinforce our position as the number one destination for new cars. Tune in to ITV1 at 8pm tonight to see how we'll be driving millions of new car buyers to our marketplace #silencethesquawk https://t.co/mWYtqd1DUR
According to the latest fastest selling cars data the 2012 @forduk Focus estate was the quickest used car to leave forecourts in May taking an average of 18 days to sell. Our search data also shows estates were the most searched for body type last month https://t.co/pVpoqFJbPX https://t.co/NUhWgyvtc4
We're looking forward to tomorrow's #ATAwards judging day. An incredible panel of retail, automotive, digital, advertising & culture experts will be scrutinising this year's self-nomination entries to determine the 'best of the best' retailers. Good luck! 🤞 https://t.co/LCYZYNjqew
Over 100,000 brand new cars are unadvertised. If you’re a franchise retailer & want to take your brand new stock out of hiding, we can help put it in front of the UK’s largest audience of buyers. Request a demo or get in touch to start advertising today https://t.co/Zsb9UUlb4i https://t.co/Y4kHq001MF
With UK car production plummeting, our editorial director @ErinBakerMotors was invited to join the @bbc5live Drive team yesterday to discuss the impact of #Brexit, economic uncertainty & the rise of EVs on the market. You can take a listen here (1:52 in) https://t.co/xmblW2BPoJ https://t.co/S283jiLt66
Over 100k brand new cars are unadvertised. With millions of visits each month we can help your brand new stock reach a huge audience of buyers. Have a listen to how @SwanswayGroup is revealing its brand new cars on Auto Trader. To find out more visit https://t.co/Zsb9UUlb4i https://t.co/ONRDgVaaVV

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