Press release

New car registrations | May 2019

Ian Plummer offers his view on May's new car performance 

“One of the effects of Brexit on the economy has been a hit on the exchange rate. As sterling falls, car brands don’t see the UK as such a profitable let alone stable market. As such, the UK is running an ever greater risk of not getting its share of the most desirable cars coming off international production lines; too many of the most sought after vehicles will be going elsewhere in Europe. That situation could last as long as demand holds firm in the other key European markets; and today they’re generally looking positive," explains Ian Plummer, Commercial Director at Auto Trader.

 “Consumers too, are cautious because of Brexit and the added uncertainty around fuel type. We’re inundated with rhetoric as well as regulation which almost punishes drivers of certain diesels, with the introduction of ULEZ and paying more for parking, but there aren’t enough positive incentives to adopt newer technologies, leaving consumers confused and hesitant to invest in new cars. If we can’t encourage people to actively accelerate their choice of next car, and a cleaner car, we’ll neither be helping to improve the emissions output of the overall UK car fleet, nor helping to sustain the health of the UK car market.

 “In the current uncertain climate and with contracting margins, retailers and brands are struggling to hold prices and to incentivise sales; they simply don’t have enough money to encourage consumers who already aren’t confident leaving the industry in limbo. We need to take away the uncertainty, make sure that there is a positive case for change and give consumers more carrots than sticks.”

Congratulations @chevroncars you have won our Highly Rated prize draw 🎉 we will send you a message to claim your £250 Amazon voucher prize. Well done!! #athighlyrated
#teamworkmakesthedreamwork congratulations to all of you👏 https://t.co/p1yvOYAy7y
Brilliant use of your much deserved #ATAwards Customer Experience Award @CWMMOTORS 👏 https://t.co/IDgOIemoiY
If you're one of the exclusive group of retailers who received a #ATHighlyRated award this month, be sure to take a pic & share it on social (using the hashtag & looping us in) for your chance to win a £250 Amazon voucher. The competition ends on Sunday so get snapping! https://t.co/lec8ljX1dL
We love a quiz on a Friday! Although might be cheating if we answer @ennisandco https://t.co/8ghOaauzlE
Massive congratulations to all of you at @WVCAudi on your success. Our panel of judges - senior execs from Google UK, @comparethemkt @kpmguk @Auto30Club and the @SpecialistWorks - were hugely impressed with your entry 👏 https://t.co/1flrxtLTQD
Huge congratulations to @LangleyPrestige for your much deserved recognition 👏👏 https://t.co/3Ai8qDKJIc
Are you one of the exclusive recipients of an #ATHighlyRated award? Then don't forget you could win a £250 Amazon voucher for sharing a pic of it on Twitter. Just use the hashtag & copy us in before this Sunday for your chance to win. A lucky winner will be picked at random 🤞 https://t.co/IRYwTkaPlQ
According to the latest results from the Auto Trader Retail Price Index, the average price of used cars continue to grow, albeit at their lowest rate since 2016. Find out more here https://t.co/SLkQSTmaet https://t.co/XIQwMyoFTJ
Congratulations @simonshieldcars! Only those retailers that are providing the very best customer service received a #ATHighlyRated award, so a huge well done, it's very much deserved! 👏 https://t.co/jv6cpnak9k

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