Press release

New car registrations | November 2020

Auto Trader’s commercial director, Ian Plummer, comments on the latest new car performance

“The market might be down, but given the circumstances of closed dealerships for virtually the entire month, it’s hugely impressive, and highlights the rapid adoption of digital retailing amongst car buyers and sellers alike. In a recent study we did, the number of consumers who’d consider buying a car completely online increased from 37% in August 2019, to 41% a year later.

“It represents a small but significant development for the industry which has enabled retailers to drive sales in exceptionally challenging conditions. Over 10,000 retailers are currently promoting their buy online services on our marketplace, with circa 350,000 cars available to buy via click and collect or home delivery. Digital retailing will be key to converting the high levels of consumer demand that we continue to track in the market; despite dealership closures and tightening restrictions, we recorded 52.9 million visits to Auto Trader last month, which is a 14.4% increase on November 2019. We’re also recording new pockets of opportunity, not least the growing aversion to public transport; our research conducted last month shows that 71% of consumers who used public transport for commuting won’t use it when they return to work, which is three percentage points higher than when we first began tracking it in the summer.

“Along with the reports we’re hearing from our retailer partners regarding the relatively robust levels of natural retail ordertake as opposed to “tactical” registrations, these metrics offer us a positive outlook for the months ahead. However, retailers can ill afford to take their foot off the gas. 53% of consumers who buy in January do their research in December, therefore getting stock in front of today’s browsers will be essential to ensuring the industry starts 2021 in the very strongest position to capitalise on the most profitable period of the year.

“We also have our fingers crossed that we end up with favourable trading agreements following our exit from the EU on 1st January, as any increases in duties will almost certainly result in higher retail prices for consumers – which given the already tough landscape is something the industry can ill afford.”

We've extended the deadline to complete our digital retailing survey being run in partnership with the @RMI_NFDA and ICDP. Complete the survey before Friday to receive a personalised benchmark report👉https://t.co/qjQqIedy43 https://t.co/N3CLR386Uz
Join our next webinar where we’ll be sharing how you can sell vehicles at pace, whilst extracting the most profit and ensuring you allow time to restock and optimise your forecourt. Register now👉https://t.co/5dI2g8GX3Z https://t.co/ZOfgM21yU7
What do Canadian Thanksgiving and @AndrewKorpela's appetite have to do with buying a car online? Find out in this week's tip of the week where we share some tips on how to grab the attention of a growing buyer segment. https://t.co/Eilwe3LhXm
The speed at which used cars sell continues to remain far below what we saw before the pandemic, with last months analysis showing that it took a median of just 24 days for used cars to sell, 3 days quicker than in August. https://t.co/nl83T3y2Wl
Fantastic news 🥳 A huge thank you to everyone that voted for us this year - we're very proud and delighted that our retailer partners have gotten so much value from our platform, particularity during such a challenging period for our industry https://t.co/0xXHDcYemG
COP26 has been dominating headlines over the last few weeks. But what exactly is it? What impact could it have on the automotive industry and why does it matter to you? https://t.co/nGyGxeZvzN
Find out how @HendyGroup, @LookersGroup, @westwaynissan and @PeterVardy are embracing the electric vehicle revolution and enticing consumers into making the switch👉https://t.co/o9S11O5QXS https://t.co/KU8wBqwOXH
In our latest market update, we share our latest audience data and look at whether we are continuing to see strong levels of demand from consumers. https://t.co/p2DSkN8cAv
It's Friday which can only mean 1 thing. It's tip of the week time! In this episode, @AndrewKorpela goes through the findings of the telephone phase of our mystery shopping and explains how you can make the most from a telephone enquiry. https://t.co/Mg0UtWa3aM
September was a month of records for the automotive industry. But we also saw some unexpected challenges and opportunities. Find out more in our latest Market Intelligence report which details our latest insights along with the impact of the fuel crisis👉https://t.co/blOWIg8ZY7 https://t.co/v7SZuYcRM4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience