Press release

New car registrations | November 2020

Auto Trader’s commercial director, Ian Plummer, comments on the latest new car performance

“The market might be down, but given the circumstances of closed dealerships for virtually the entire month, it’s hugely impressive, and highlights the rapid adoption of digital retailing amongst car buyers and sellers alike. In a recent study we did, the number of consumers who’d consider buying a car completely online increased from 37% in August 2019, to 41% a year later.

“It represents a small but significant development for the industry which has enabled retailers to drive sales in exceptionally challenging conditions. Over 10,000 retailers are currently promoting their buy online services on our marketplace, with circa 350,000 cars available to buy via click and collect or home delivery. Digital retailing will be key to converting the high levels of consumer demand that we continue to track in the market; despite dealership closures and tightening restrictions, we recorded 52.9 million visits to Auto Trader last month, which is a 14.4% increase on November 2019. We’re also recording new pockets of opportunity, not least the growing aversion to public transport; our research conducted last month shows that 71% of consumers who used public transport for commuting won’t use it when they return to work, which is three percentage points higher than when we first began tracking it in the summer.

“Along with the reports we’re hearing from our retailer partners regarding the relatively robust levels of natural retail ordertake as opposed to “tactical” registrations, these metrics offer us a positive outlook for the months ahead. However, retailers can ill afford to take their foot off the gas. 53% of consumers who buy in January do their research in December, therefore getting stock in front of today’s browsers will be essential to ensuring the industry starts 2021 in the very strongest position to capitalise on the most profitable period of the year.

“We also have our fingers crossed that we end up with favourable trading agreements following our exit from the EU on 1st January, as any increases in duties will almost certainly result in higher retail prices for consumers – which given the already tough landscape is something the industry can ill afford.”

With forecourts in England and Wales set to open next week, our Data & Insight Director @therickw shares our latest audience insights revealing how we are seeing buyer behaviour change as lockdown measures ease. https://t.co/yIMnXbLtn0
Performance Rating helps you quickly understand how well your adverts are performing vs competing adverts and know whether your adverts are winning buyers’ attention. Plus we’ve improved how you can track performance improvements over time. https://t.co/4IhSUpEV81
Following 4 months of price growth slowing, due to the record levels of demand in the market, last month not only saw the 12th consecutive month of price growth but also the first monthly increase in the rate of growth since October 2020. https://t.co/aQQ27H6QOl
A reminder from @stuart_trader to login to Portal to let us know if you offer admin fees. 92% of retailers already have. https://t.co/TkUEpnyx5p
When we look at vehicle pricing by age bands we can see strong growth for all vehicles, with those vehicles in the 5-10 year old and 10-15 year old age bands seeing the strongest like-for-like price growth. https://t.co/0PvxqEjLvZ
Our Data & Insight Director @therickw returns for his ever popular audience update, revealing that visits to our marketplace are up by 89.4% compared to the same period in 2020 and up by 27.5% when compared to the same period in 2019. #RichWalkerfanclub https://t.co/NR8mywkxCE
Just 15 minutes until today's webinar. You can still register to watch live or stay tuned right here for the highlights > https://t.co/Foqq4rVl2N https://t.co/my9knVy7eL
For the first time since August, new car registration numbers grow with the @SMMT reporting a welcome year-on-year growth in registrations of 11.5% in March. https://t.co/WAPeT02wou
As forecourts reopen, we look at reasons to be optimistic for April and share some practical advice for retailers looking to keep up with the industry as it moves forward beyond the pandemic. https://t.co/BwGEsCm9Kj
Register for next week's webinar where @Lusky91 of Luscombe's Leeds will reveal how they have advanced their digital retailing during lockdown and how they’re going to use these learnings to make more efficient sales in future > https://t.co/Foqq4rVl2N https://t.co/7opxnTlSdV

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience