Press release

New car registrations | November 2020

Auto Trader’s commercial director, Ian Plummer, comments on the latest new car performance

“The market might be down, but given the circumstances of closed dealerships for virtually the entire month, it’s hugely impressive, and highlights the rapid adoption of digital retailing amongst car buyers and sellers alike. In a recent study we did, the number of consumers who’d consider buying a car completely online increased from 37% in August 2019, to 41% a year later.

“It represents a small but significant development for the industry which has enabled retailers to drive sales in exceptionally challenging conditions. Over 10,000 retailers are currently promoting their buy online services on our marketplace, with circa 350,000 cars available to buy via click and collect or home delivery. Digital retailing will be key to converting the high levels of consumer demand that we continue to track in the market; despite dealership closures and tightening restrictions, we recorded 52.9 million visits to Auto Trader last month, which is a 14.4% increase on November 2019. We’re also recording new pockets of opportunity, not least the growing aversion to public transport; our research conducted last month shows that 71% of consumers who used public transport for commuting won’t use it when they return to work, which is three percentage points higher than when we first began tracking it in the summer.

“Along with the reports we’re hearing from our retailer partners regarding the relatively robust levels of natural retail ordertake as opposed to “tactical” registrations, these metrics offer us a positive outlook for the months ahead. However, retailers can ill afford to take their foot off the gas. 53% of consumers who buy in January do their research in December, therefore getting stock in front of today’s browsers will be essential to ensuring the industry starts 2021 in the very strongest position to capitalise on the most profitable period of the year.

“We also have our fingers crossed that we end up with favourable trading agreements following our exit from the EU on 1st January, as any increases in duties will almost certainly result in higher retail prices for consumers – which given the already tough landscape is something the industry can ill afford.”

This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
When it comes to city driving, the @renault_uk Captur came out top at the Auto Trader New Car Awards 2021, winning the Best Car for City Drivers award. https://t.co/FrHpVBTLvb
Buyers looking at petrol and diesel vehicles are increasingly considering an electric vehicle. But considerations are comparatively low when we look at those considering a plug-in hybrid, with 40.6% of such buyers considering an electric vehicle. https://t.co/cyfmYVw5xk
Wondering what's next for car dealers now that restrictions have been eased? Check out last week's webinar to find out what you can expect over the coming months and how to prepare👉 https://t.co/bGqkGxArP3 https://t.co/79L9B623fs
How are our vehicle valuations calculated? @nchking has the answer, and shares exactly how our award winning valuations are calculated entirely by data. https://t.co/u0HIGWAXot
Fantastic to see our winners getting the recognition they deserve! https://t.co/1vrF4Tjo2e

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