Press release

New car registrations | November 2020

Auto Trader’s commercial director, Ian Plummer, comments on the latest new car performance

“The market might be down, but given the circumstances of closed dealerships for virtually the entire month, it’s hugely impressive, and highlights the rapid adoption of digital retailing amongst car buyers and sellers alike. In a recent study we did, the number of consumers who’d consider buying a car completely online increased from 37% in August 2019, to 41% a year later.

“It represents a small but significant development for the industry which has enabled retailers to drive sales in exceptionally challenging conditions. Over 10,000 retailers are currently promoting their buy online services on our marketplace, with circa 350,000 cars available to buy via click and collect or home delivery. Digital retailing will be key to converting the high levels of consumer demand that we continue to track in the market; despite dealership closures and tightening restrictions, we recorded 52.9 million visits to Auto Trader last month, which is a 14.4% increase on November 2019. We’re also recording new pockets of opportunity, not least the growing aversion to public transport; our research conducted last month shows that 71% of consumers who used public transport for commuting won’t use it when they return to work, which is three percentage points higher than when we first began tracking it in the summer.

“Along with the reports we’re hearing from our retailer partners regarding the relatively robust levels of natural retail ordertake as opposed to “tactical” registrations, these metrics offer us a positive outlook for the months ahead. However, retailers can ill afford to take their foot off the gas. 53% of consumers who buy in January do their research in December, therefore getting stock in front of today’s browsers will be essential to ensuring the industry starts 2021 in the very strongest position to capitalise on the most profitable period of the year.

“We also have our fingers crossed that we end up with favourable trading agreements following our exit from the EU on 1st January, as any increases in duties will almost certainly result in higher retail prices for consumers – which given the already tough landscape is something the industry can ill afford.”

Our latest Retailer Performance Masterclass on distance selling is now live. Take the module now to become an expert on all things distance selling > https://t.co/Wm6Ve34Tf1 https://t.co/TVqYfZdDJy
Register now for next week’s webinar where we’ll be revealing how to keep buyers locked into your adverts for longer along with an update on the wholesale market from @dealerauction1. Register now at https://t.co/fRY30yjrUU https://t.co/H1VUtOHteP
Our latest pricing data, based on the 510,000 vehicles currently available on our marketplace, shows that used car prices continue to record strong levels of growth – up 7.7% YoY – despite the current lockdown measures in place. https://t.co/SVtIcJmKq5
In our latest blog, we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible. Click below to find out more 👇https://t.co/ssr5eAs64R
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far up 39% versus the same time last year. Find out more in our latest blog 👇 https://t.co/dxDDCqPR7l
Our Data & Insight Director @therickw shares our latest audience insights, including how many visitors, ad views and leads we have seen since the start of 2021. https://t.co/4CJ0pNun49
It's the final day of @AMchatter #AMLVirtual. Be sure to check out the virtual and listen in to their expert speakers 👇 https://t.co/Jr38eTuWKq
Closing off today's webinar, @stuart_trader announces the launch of our next (and very topical) #RPMAccredited module on Distance Selling. Find out more and become accredited now > https://t.co/Wm6Ve34Tf1 https://t.co/UUpT9NlIaR
Nona Bowkis from @Lawgistics_UK is now on to answer your questions. She kicks off by confirming that everything paid by the consumer, including a warranty, has to be refunded in the event of a return within the 14 day cooling off period. https://t.co/mEtXKnB1Cw
Last week we asked retailers if they were operating click & collect or home delivery with 94% indicating they have and this week we can see that 79% have seen success. https://t.co/HqLuUGEYCi

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Registered in England and Wales (Company number: 03909628)

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