Press release

New categories added to Auto Trader Click Awards

Due to unprecedented demand, Auto Trader has added two new categories to its prestigious 2016 Click Awards to recognize independent retailers.

The two new awards are only open to Independent retailers and recognise those who have demonstrated true innovation or creativity in their digital marketing initiatives. The two awards are: ‘Best Integrated Marketing Approach’, and ‘Best Digital Initiative’.

The first award category is ‘Best Integrated Marketing Approach’. This award is for those retailers who can demonstrate the importance of an integrated approach that embraces all aspects of digital marketing to deliver the strongest results for the business.

The second award for independent retailers to enter is ‘Best Digital Initiative’. The winner will be able to show how they have addressed a business objective by creating a digital campaign/activation that either embraced new technology, or was truly innovative and delivered tangible return on investment.

Marc Thornborough, Brand Director, said: “Overwhelming demand meant it was essential that we added these two new awards to recognise the outstanding digital marketing initiatives Independent retailers have launched in the past year.

“Consumers are more informed than ever before because the internet has changed the way consumers buy and sell everything, including cars. It’s important that retailers adapt to these changes in behaviour and ensure that digital is at the heart of their business model. Independent retailers are, and will continue to be, an essential part of the industry, so it’s important to recognise those that show real innovation and who operate as true digital retailers.”

The Click Awards are now in their ninth year and the awards ceremony is the must-attend event in the digital retailing calendar. It takes place on Thursday 23rd June 2016 at the fabulous Grade II listed Banking Hall, in the heart of the City of London.

There is a total of 12 awards and they will be presented to Manufacturers, Franchised retailers, Supermarkets and Independent retailers who are able to demonstrate excellence in digital retailing. Nominations are now open, and entrants have until May 6th 2016 to enter. For a full list of the awards, how to enter and further information visit the Click Awards website: www.autotraderclickawards.co.uk

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07802 483971, Telephone: 01865 343100

Congratulations @chevroncars you have won our Highly Rated prize draw 🎉 we will send you a message to claim your £250 Amazon voucher prize. Well done!! #athighlyrated
#teamworkmakesthedreamwork congratulations to all of you👏 https://t.co/p1yvOYAy7y
Brilliant use of your much deserved #ATAwards Customer Experience Award @CWMMOTORS 👏 https://t.co/IDgOIemoiY
If you're one of the exclusive group of retailers who received a #ATHighlyRated award this month, be sure to take a pic & share it on social (using the hashtag & looping us in) for your chance to win a £250 Amazon voucher. The competition ends on Sunday so get snapping! https://t.co/lec8ljX1dL
We love a quiz on a Friday! Although might be cheating if we answer @ennisandco https://t.co/8ghOaauzlE
Massive congratulations to all of you at @WVCAudi on your success. Our panel of judges - senior execs from Google UK, @comparethemkt @kpmguk @Auto30Club and the @SpecialistWorks - were hugely impressed with your entry 👏 https://t.co/1flrxtLTQD
Huge congratulations to @LangleyPrestige for your much deserved recognition 👏👏 https://t.co/3Ai8qDKJIc
Are you one of the exclusive recipients of an #ATHighlyRated award? Then don't forget you could win a £250 Amazon voucher for sharing a pic of it on Twitter. Just use the hashtag & copy us in before this Sunday for your chance to win. A lucky winner will be picked at random 🤞 https://t.co/IRYwTkaPlQ
According to the latest results from the Auto Trader Retail Price Index, the average price of used cars continue to grow, albeit at their lowest rate since 2016. Find out more here https://t.co/SLkQSTmaet https://t.co/XIQwMyoFTJ
Congratulations @simonshieldcars! Only those retailers that are providing the very best customer service received a #ATHighlyRated award, so a huge well done, it's very much deserved! 👏 https://t.co/jv6cpnak9k

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience