Press release

Nominations open for annual Auto Trader retailer awards

Nominations are now open for the 2018 Auto Trader Retailer Awards, which marks 11 years of celebrating the very best in automotive retail.

Formerly known as the Click Awards, the annual celebration recognises those brands and individuals that are pushing the industry forward, leading from the front and inspiring their peers.

With an average of 55 million cross platform visits each month, Auto Trader is the UK’s largest digital automotive marketplace, as well as the most trusted amongst consumers[1]. Recognition at this year’s Retailer Awards is an effective way for retailers to demonstrate their excellence to potential car buyers.

Auto Trader’s Group Sales Director, Le Etta Pearce, explained: “In today’s competitive and complex market, it’s hard for retailers to stand out from the crowd and attract an increasingly savvy car buyer. Having an Auto Trader Retailer Award trophy in your cabinet, in addition to a winner’s logo on your ads and website, is a great way to stand out from your competitors, as well as build confidence and that all important trust.”

Ted Cribley, Sales Manager of The Premium Car Collection, which won Best Performing Retailer (Independent) at last year’s Awards, said: “It’s made a massive difference to our marketing. A consumer might not know anything about you, but they know that Auto Trader recognises you as the best and that means a lot. The Award doesn’t make people buy a car, but it certainly makes them pick up the phone and give us a call. They take a lot of confidence from the Award, and we do genuinely have people tell us that they only came to us because of it.”

Taking place on Thursday 19th July at One Marylebone, London, this year’s Awards will consist of six categories, including two exciting new self-nomination categories, offering retailers the opportunity to prove to an independent panel of experts why their business represents true automotive excellence:

  • The Business Initiative of the Year is designed to showcase an exceptional project, campaign or strategy that met an operational challenge or a business objective e.g. a marketing campaign to attract new customers; a data management system to increase forecourt efficiencies; a new CRM system to engage with customers more strategically; or a colleague training programme to align teams to business principles.
  • The automotive retail industry is full of legends. The Rising Star Award is designed to celebrate the next generation of legends; those individuals that are set to shape the future of the industry. The judges are looking for a salesperson or a marketer who has been in the industry for less than two years but is already setting their business alight with a new way of thinking, lots of creativity or simply much needed enthusiasm.

Greatness comes in all shapes and sizes. That’s why the self-nomination categories are open to all car and commercial vehicle retailers, large and small, independent and franchise. Retailers have until 14th May to enter for free at www.autotraderretailerawards.co.uk.

Pearce continued: “We launched our annual Awards in 2007 with the ambition of honouring and raising awareness of the incredible work that British car retailers achieve in the digital arena. This year will be no exception as we continue to celebrate those brands and individuals that aren’t only inspiring our industry but are setting the bar for all retailers across all sectors.”

The remaining categories – Retailer of the Year, Best Online Experience Award, Customer Experience Award, and Customer Choice Award - will see all of Auto Trader’s 13,000 retailer customers entered automatically, with the winners determined either by the opinions of thousands of car buyers, from an in-depth analysis of millions of data points, or, for the first time, a comprehensive mystery shopping programme.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please contact:

Andrew Nankervis | Andrew.nankervis@autotrader.co.uk

1 Prompted brand awareness, Auto Trader Brand Tracker August 2017

Our latest Retailer Performance Masterclass on distance selling is now live. Take the module now to become an expert on all things distance selling > https://t.co/Wm6Ve34Tf1 https://t.co/TVqYfZdDJy
Register now for next week’s webinar where we’ll be revealing how to keep buyers locked into your adverts for longer along with an update on the wholesale market from @dealerauction1. Register now at https://t.co/fRY30yjrUU https://t.co/H1VUtOHteP
Our latest pricing data, based on the 510,000 vehicles currently available on our marketplace, shows that used car prices continue to record strong levels of growth – up 7.7% YoY – despite the current lockdown measures in place. https://t.co/SVtIcJmKq5
In our latest blog, we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible. Click below to find out more 👇https://t.co/ssr5eAs64R
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far up 39% versus the same time last year. Find out more in our latest blog 👇 https://t.co/dxDDCqPR7l
Our Data & Insight Director @therickw shares our latest audience insights, including how many visitors, ad views and leads we have seen since the start of 2021. https://t.co/4CJ0pNun49
It's the final day of @AMchatter #AMLVirtual. Be sure to check out the virtual and listen in to their expert speakers 👇 https://t.co/Jr38eTuWKq
Closing off today's webinar, @stuart_trader announces the launch of our next (and very topical) #RPMAccredited module on Distance Selling. Find out more and become accredited now > https://t.co/Wm6Ve34Tf1 https://t.co/UUpT9NlIaR
Nona Bowkis from @Lawgistics_UK is now on to answer your questions. She kicks off by confirming that everything paid by the consumer, including a warranty, has to be refunded in the event of a return within the 14 day cooling off period. https://t.co/mEtXKnB1Cw
Last week we asked retailers if they were operating click & collect or home delivery with 94% indicating they have and this week we can see that 79% have seen success. https://t.co/HqLuUGEYCi

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience