Press release

Nominations open for annual Auto Trader retailer awards

Nominations are now open for the 2018 Auto Trader Retailer Awards, which marks 11 years of celebrating the very best in automotive retail.

Formerly known as the Click Awards, the annual celebration recognises those brands and individuals that are pushing the industry forward, leading from the front and inspiring their peers.

With an average of 55 million cross platform visits each month, Auto Trader is the UK’s largest digital automotive marketplace, as well as the most trusted amongst consumers[1]. Recognition at this year’s Retailer Awards is an effective way for retailers to demonstrate their excellence to potential car buyers.

Auto Trader’s Group Sales Director, Le Etta Pearce, explained: “In today’s competitive and complex market, it’s hard for retailers to stand out from the crowd and attract an increasingly savvy car buyer. Having an Auto Trader Retailer Award trophy in your cabinet, in addition to a winner’s logo on your ads and website, is a great way to stand out from your competitors, as well as build confidence and that all important trust.”

Ted Cribley, Sales Manager of The Premium Car Collection, which won Best Performing Retailer (Independent) at last year’s Awards, said: “It’s made a massive difference to our marketing. A consumer might not know anything about you, but they know that Auto Trader recognises you as the best and that means a lot. The Award doesn’t make people buy a car, but it certainly makes them pick up the phone and give us a call. They take a lot of confidence from the Award, and we do genuinely have people tell us that they only came to us because of it.”

Taking place on Thursday 19th July at One Marylebone, London, this year’s Awards will consist of six categories, including two exciting new self-nomination categories, offering retailers the opportunity to prove to an independent panel of experts why their business represents true automotive excellence:

  • The Business Initiative of the Year is designed to showcase an exceptional project, campaign or strategy that met an operational challenge or a business objective e.g. a marketing campaign to attract new customers; a data management system to increase forecourt efficiencies; a new CRM system to engage with customers more strategically; or a colleague training programme to align teams to business principles.
  • The automotive retail industry is full of legends. The Rising Star Award is designed to celebrate the next generation of legends; those individuals that are set to shape the future of the industry. The judges are looking for a salesperson or a marketer who has been in the industry for less than two years but is already setting their business alight with a new way of thinking, lots of creativity or simply much needed enthusiasm.

Greatness comes in all shapes and sizes. That’s why the self-nomination categories are open to all car and commercial vehicle retailers, large and small, independent and franchise. Retailers have until 14th May to enter for free at www.autotraderretailerawards.co.uk.

Pearce continued: “We launched our annual Awards in 2007 with the ambition of honouring and raising awareness of the incredible work that British car retailers achieve in the digital arena. This year will be no exception as we continue to celebrate those brands and individuals that aren’t only inspiring our industry but are setting the bar for all retailers across all sectors.”

The remaining categories – Retailer of the Year, Best Online Experience Award, Customer Experience Award, and Customer Choice Award - will see all of Auto Trader’s 13,000 retailer customers entered automatically, with the winners determined either by the opinions of thousands of car buyers, from an in-depth analysis of millions of data points, or, for the first time, a comprehensive mystery shopping programme.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please contact:

Andrew Nankervis | Andrew.nankervis@autotrader.co.uk

1 Prompted brand awareness, Auto Trader Brand Tracker August 2017

Our latest data shows that @MercedesBenzUK's 2015 GLA Class (diesel manual) was, on average, the UK's fastest selling used car in September, taking an average of just 15 days to leave forecourts. Take a look at the full results here: https://t.co/JPolNR5EfO https://t.co/hcJfupacmV
On the 6 Nov we'll be taking part in the next @AutoRetail #ARNLive. A short, sharp & informative webinar giving you the guidance you need to meet your Q4 targets. It's free to attend & features some of the leading figures in the industry; find out more: https://t.co/ytjNaXYr3d https://t.co/vClGDhVRzY
We took part in this week's excellent @AIMGroup_ #AutosPlus18 conference. A key topics was the end of traditional ownership & our Operations Director Catherine Faiers shared the results of our latest Market Report. You can download your free copy here https://t.co/1vnsgdTFSM https://t.co/nkjRVJ7LYe
Great talk from @joindrover 's founder Felix Leuschner on the evolving concept of car ownership at #autosplus18 If you'd like to hear more on this topic download your free copy of the AT Market Report, where we explore the impact of new usership models: https://t.co/1vnsgdTFSM https://t.co/bZQRkMI9Jt
Calling all Bike dealers…do you want to convert more browsers into buyers? Tune in to our webinar on Thursday 25th October, 2-3 pm to hear how you can take advantage of displaying your own monthly finance rates across all eligible stock. Sign up here: https://t.co/XcLdkH09RG https://t.co/euH2GY6sK2
Data from the AT Retail Price Index revealed that used car prices in Sept reached a record average of £12,853; a 5% increase on last year. Despite new market challenges, used diesels continue to increase in value up 4% YoY. Find the full story here https://t.co/l0uEnfPvKG https://t.co/Cx58XZNa48
Next week Catherine Faiers will be speaking at the annual Autos+ conference, sharing the latest market research & insight around the evolving concept of car ownership. If you'd like to hear more on this topic, you can download the latest AT Market Report: https://t.co/1vnsgdTFSM https://t.co/deO14niduZ
We're delighted to welcome 100+ of our manufacturer partners to our London office today to share the findings of our latest Market Report. Nick, Marc & Ian discuss the future of ownership & the implications for the industry. Download your free copy: https://t.co/1vnsgdTFSM https://t.co/dnc4LAn9AX
We put our friends at @RomansCars to the test, challenging them to show us the key features of this stunning Ronnie Wood Edition @rollsroycecars Wraith in just 60 seconds #nailedit https://t.co/Smn6RZqoit
Figures from the @SMMT this morning show that new car registrations were down -20.5% last month as a result of the new WLTP regulations. Diesel regs. fell a whopping -42.5%, but the growth of AFVs continue, increasing 3.9%. Read the full results here: https://t.co/ckqbBeI6uE https://t.co/3lHE3OcTTn

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience