Auto Trader has launched its prestigious Click Awards for 2016 and has invited manufacturers and retailers to put themselves forward for the Awards.
This is the ninth year for the must-attend event in the digital retailing calendar and it takes place on Thursday 23rd June 2016 at the fabulous Grade II listed Banking Hall, in the heart of the City of London.
The Auto Trader Click Awards now feature ten awards in total and will be presented to manufacturers, supermarkets and franchised dealers that are able to demonstrate excellence in digital retailing. Nominations are now open, and entrants have until May 6th 2016 to enter.
There are three major Award Categories: Data Driven, Data Driven Retailer of the Year and the Self Nomination awards. The full list of awards is available to view at www.autotraderclickawards.co.uk
Nick King, Auto Trader’s Insight Director, comments: “Now in their ninth year, the Click Awards recognise digital excellence in today’s automotive marketplace. The internet has changed the way consumers buy and sell everything, including cars, so it’s important that retailers adapt to these changes in behavior and ensure that digital is at the heart of their business model. Retailers are and will continue to be an essential part of the industry, so we feel it’s important to recognise those that show real innovation and those whom operate as true digital retailers.”
The majority of awards will be made through a combination of consumer research, data and via an expert judging panel.
The judges appointed for the Auto Trader Click Awards represent some of the foremost digital brands that span a breadth of business sectors. They include Rightmove’s Sarah Brown, who is responsible for the brand’s consumer facing marketing activity, Dan Daly, Amazon Senior Manager, James Hayr, AOL Head of Branded Content and LinkedIn’s James Mooney, who has extensive experience with automotive advertisers. Also joining the panel is David Arkwright, founder of MEAT, a global brand consultancy who specialise in brand transformations for some of the world’s largest brands.
For further information visit the Click Awards website: www.autotraderclickawards.co.uk.
Entries can be submitted from March 29th 2016 with the last date for nominations May 6th 2016.
About Auto Trader:
Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.
Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.
Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.
Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:
- BUY – buy the right vehicles, at the right price
- MARKET – market their brands and businesses effectively in the digital world
- SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
- MANAGE – optimise their stock turn and vehicle margin.
For all trade media enquiries, please contact:
Kieren Puffett -PR Director, JJ Marketing
Mobile: 07802 483971, Telephone: 01865 343100