Press release

Over 350,000 vehicles advertised on Auto Trader with buy online services

Rapid adoption of buy online services as retailers respond to digital retailing demand

According to the latest data from Auto Trader, following the recent launch of its Buy Online hub, there has been a huge uptake in retailers promoting their buy online services, as the industry looks to meet the growing consumer demand for digital retailing. In just one week, over 7,000 retailers have already listed their stock as available to buy via Click & Collect and / or Home Delivery.

Circa 350,000 vehicles are available to buy through these channels, representing over 70% of all stock currently advertised on Auto Trader, making it the UK’s largest collection of cars available through buy online services.

Designed to help consumers find and buy their next car, the hub features brand new functionality including a ‘buy now’ button enabling car buyers to search the hundreds of thousands of vehicles that can be bought either by click & collect or with home delivery from the safety and comfort of their own home.

To promote the hub and to drive awareness among consumers on how they can continue to buy online despite the tightening restrictions, Auto Trader launched an integrated marketing campaign targeting active in-market buyers. In just over a week, the campaign has reached over two million unique Auto Trader users and recorded over 7 million impressions of its video creatives across social media, apps, CRM, and the Auto Trader platform. The campaign is set to reach a further five million households through promotion on Sky VoD.

Karolina Edwards-Smajda, Auto Trader’s Commercial Product Director, said: The speed at which retailers have adapted to offer buy online options has been incredibly impressive and testament to retailers’ ability and commitment to adapt to the rapidly changing market. Our data shows that the latest restrictions have had very limited impact on consumer buying intent. And whilst thousands of retailers in England have had to temporarily close their forecourts, we’re confident our new Buy Online hub will enable them to meet this demand and continue selling cars.”

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

Auto Trader Group plc
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Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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Manchester
M15 4FN
VAT number: GB 614 8918 20

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