Press release

Over 350,000 vehicles advertised on Auto Trader with buy online services

Rapid adoption of buy online services as retailers respond to digital retailing demand

According to the latest data from Auto Trader, following the recent launch of its Buy Online hub, there has been a huge uptake in retailers promoting their buy online services, as the industry looks to meet the growing consumer demand for digital retailing. In just one week, over 7,000 retailers have already listed their stock as available to buy via Click & Collect and / or Home Delivery.

Circa 350,000 vehicles are available to buy through these channels, representing over 70% of all stock currently advertised on Auto Trader, making it the UK’s largest collection of cars available through buy online services.

Designed to help consumers find and buy their next car, the hub features brand new functionality including a ‘buy now’ button enabling car buyers to search the hundreds of thousands of vehicles that can be bought either by click & collect or with home delivery from the safety and comfort of their own home.

To promote the hub and to drive awareness among consumers on how they can continue to buy online despite the tightening restrictions, Auto Trader launched an integrated marketing campaign targeting active in-market buyers. In just over a week, the campaign has reached over two million unique Auto Trader users and recorded over 7 million impressions of its video creatives across social media, apps, CRM, and the Auto Trader platform. The campaign is set to reach a further five million households through promotion on Sky VoD.

Karolina Edwards-Smajda, Auto Trader’s Commercial Product Director, said: The speed at which retailers have adapted to offer buy online options has been incredibly impressive and testament to retailers’ ability and commitment to adapt to the rapidly changing market. Our data shows that the latest restrictions have had very limited impact on consumer buying intent. And whilst thousands of retailers in England have had to temporarily close their forecourts, we’re confident our new Buy Online hub will enable them to meet this demand and continue selling cars.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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