Press release

Q3 used car transactions | November 2020

Auto Trader director, Ian Plummer, gives his thoughts on the Q3 2020 used car transactions data from the SMMT. 

As retailers in England enter another national lockdown, and businesses across the UK face increasingly tighter restrictions, growth in the used car market not only offers some much welcomed news, it also underlines the far better position the industry is in today compared to March.

 “Despite an initial dip on the 25% year-on-year (YoY) increase in visits to Auto Trader in October, they returned to 19.1% YoY over the weekend, whilst leads being sent to retailers grew 34.5%. Car buyers may not be able to visit a forecourt in person, but demand remains exceptionally strong. In fact, in a survey of over 1,000 consumers last week, 57% said the new lockdown had made no impact on their decision to buy a car, and 7% said it made them want to purchase one even sooner.

 “Retailers are also better prepared this time round, with the necessary infrastructure to continue selling in a meaningful way. Crucially, with click & collect and home delivery services permitted, many retailers are well placed to capitalise on the high demand. On Auto Trader we’ve made it easier for consumers to buy online from the safety of their own home, and search the circa 200,000 vehicles currently listed on our marketplace which are available to buy through these channels. And with 50% of car buyers saying they’re willing to buy via click & collect or home delivery, retailers should be able to continue Q3’s momentum into the new year.

 “It’s promising to see sales of second-hand low emission vehicles increase over the quarter. However, whilst they do represent a growing opportunity for retailers, they still represent a small percentage of the total market, typically those who can afford their steeper price tag. It highlights that the government still has a long way to go in driving consumer adoption on a mass scale if it intends to bring forward the ban on selling internal combustion vehicles to 2030.”

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

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