Press release

Retailers with under-priced stock left, on average, £11,000 each in potential profit on the table in July

Retailers are at risk of losing crucial profits due to using editorial opinion instead of up-to-date data to correctly price their used car stock. When you split the data, franchised retailers are losing on average £12,700 per month while independents are missing out on an average of £10,000. Stock that’s priced too cheaply not only runs the risk of not appearing in the results of a consumers’ initial budget range search, but it can also often create that ‘too good to be true’ situation, casting doubt and mistrust in the eyes of the buyer.

Commenting on the data, Richard Walker, Auto Trader’s data and insight director, said: “In today’s market conditions, it’s easy to lose track of current market value of your used car stock. But with significant profits at stake, it’s more important than ever retailers keep using the data to regularly update their forecourts and ensure they’re getting the best possible margin for their stock. Ask yourself what daily, weekly and monthly checks you should be carrying out to ensure you’re not leaving profit on the table. It’s also important to note that this figure could be significantly more if retailers choose to follow unsubstantiated speculation or editorial guidance instead of the data, so check your sources carefully.”

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

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