Press release

Ridgeway Group signs 26 dealers up to Auto Trader i-Control

Ridgeway is the latest franchise dealer group to embrace the power of intelligent stock management thanks to Auto Trader i-Control.

In total, 26 Ridgeway sites across the South will shortly receive full training in the use of an intelligence tool that supports decisions to buy the most desirable stock, to price it correctly and to manage a forecourt intelligently in line with the live market.

There are now more than 750 franchise and non-franchise dealers using i-Control across the UK. i-Control tracks daily market movements, collating huge volumes of data taken from Auto Trader, dealer websites, auction houses and other sources. Using advanced algorithms, it supports dealers in managing their stock, helping select the right models for a forecourt and pricing to an ever-changing live market. User benefits include faster stock turn and improved profitability, as users source only the most desirable stock, price it competitively and manage their forecourts in the most effective way.

“Since we launched a pilot last year, I have seen a real change in many of my colleagues’ approach to i-Control,” said Jon Head, group operations director, Ridgeway. “To begin with some managers were not convinced, but now everyone can see the benefits. The entire Auto Trader team have been superb in supporting colleagues and explaining just how it can be used to boost their bottom line. I’m confident that i-Control will be a huge success and we are all raring to get started.”

“I’m delighted to welcome 26 dealers in the Ridgeway Group to the i-Control family,” added Sharon Randall, Auto Trader UK sales director. “Our aim is to help every one of these sites to hit the ground running and to use this powerful tool to its full potential. Starting with training, every step of the journey will be taken with the full support of our expert i-Control team. I look forward to hearing about improvements in profitability at Ridgeway sites from Oxford to Portsmouth in the months ahead.”

The news that 26 Ridgeway dealers have signed up to i-Control comes following a 350% increase in the tool’s uptake in 2014. That includes 80% of Lookers’ sites which have signed up in the last year.

Auto Trader recently analysed 50,000 cars on its site to assess whether i-Control played a role in boosting full page ad views. The results showed that cars which were appraised and re-priced based on desirability, value rank and local competitor information received an average of 30% more full page advert views per car, per day over a month than those that weren’t.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Auto Trader Highly Rated Awards are back for 2021. Read our latest blog to find out what you need to do to be Highly Rated this year.https://t.co/VAV3GC4u9E
With forecourts across the UK now open, our Data & Insight Director @therickw looks at buyer interactions with adverts on our platforms and how buyer behaviour is changing as forecourts reopen. https://t.co/Zp4A1iMpZR
From the 4th May we have a few changes coming to all of our packages on Auto Trader. https://t.co/z8x6kmM216
A few pointers from @chrispenny222 on how time can be saved through efficiencies in certain areas, allowing you to focus on areas that will improve your buyer's experience and generating more sales. https://t.co/ZFllNoZLZh
March was a record month for our marketplace, with an average of 2.2million visits to our site each day last month. https://t.co/qmKwKTzaYk
Our Data & Insight Director @therickw is on hand to share our latest audience update. Visits to our marketplace were up 102.2% compared to the same period in 2020 and up 35.4% when compared to normal trading conditions on 2019. https://t.co/yZRfUBTOYE
Less than 15 minutes until today's webinar. Register now to watch live or stay tuned right here for the highlights over the next hour > https://t.co/0UKfdpMNro https://t.co/Q6DtumZKVq
Join our next Courageous Conversations where our panel will be exploring political correctness, and what is PC when it comes to language surrounding people from marginalised backgrounds. Register now > https://t.co/pWiuFR0Fob https://t.co/oD6kohVaBf
Right now it's the @Tesla Model 3 that is drawing the most attention from prospective EV buyers on our platform, having the highest volume of advert views of any EV on our platform in the last month. https://t.co/lcXkrBXhPu
As the last of UK forecourts re-open today, we wish you and your business every success as we take our first step forward beyond the pandemic, together. https://t.co/XmKikgktFO

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience