Press release

Ridgeway Group signs 26 dealers up to Auto Trader i-Control

Ridgeway is the latest franchise dealer group to embrace the power of intelligent stock management thanks to Auto Trader i-Control.

In total, 26 Ridgeway sites across the South will shortly receive full training in the use of an intelligence tool that supports decisions to buy the most desirable stock, to price it correctly and to manage a forecourt intelligently in line with the live market.

There are now more than 750 franchise and non-franchise dealers using i-Control across the UK. i-Control tracks daily market movements, collating huge volumes of data taken from Auto Trader, dealer websites, auction houses and other sources. Using advanced algorithms, it supports dealers in managing their stock, helping select the right models for a forecourt and pricing to an ever-changing live market. User benefits include faster stock turn and improved profitability, as users source only the most desirable stock, price it competitively and manage their forecourts in the most effective way.

“Since we launched a pilot last year, I have seen a real change in many of my colleagues’ approach to i-Control,” said Jon Head, group operations director, Ridgeway. “To begin with some managers were not convinced, but now everyone can see the benefits. The entire Auto Trader team have been superb in supporting colleagues and explaining just how it can be used to boost their bottom line. I’m confident that i-Control will be a huge success and we are all raring to get started.”

“I’m delighted to welcome 26 dealers in the Ridgeway Group to the i-Control family,” added Sharon Randall, Auto Trader UK sales director. “Our aim is to help every one of these sites to hit the ground running and to use this powerful tool to its full potential. Starting with training, every step of the journey will be taken with the full support of our expert i-Control team. I look forward to hearing about improvements in profitability at Ridgeway sites from Oxford to Portsmouth in the months ahead.”

The news that 26 Ridgeway dealers have signed up to i-Control comes following a 350% increase in the tool’s uptake in 2014. That includes 80% of Lookers’ sites which have signed up in the last year.

Auto Trader recently analysed 50,000 cars on its site to assess whether i-Control played a role in boosting full page ad views. The results showed that cars which were appraised and re-priced based on desirability, value rank and local competitor information received an average of 30% more full page advert views per car, per day over a month than those that weren’t.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Congratulations @chevroncars you have won our Highly Rated prize draw 🎉 we will send you a message to claim your £250 Amazon voucher prize. Well done!! #athighlyrated
#teamworkmakesthedreamwork congratulations to all of you👏 https://t.co/p1yvOYAy7y
Brilliant use of your much deserved #ATAwards Customer Experience Award @CWMMOTORS 👏 https://t.co/IDgOIemoiY
If you're one of the exclusive group of retailers who received a #ATHighlyRated award this month, be sure to take a pic & share it on social (using the hashtag & looping us in) for your chance to win a £250 Amazon voucher. The competition ends on Sunday so get snapping! https://t.co/lec8ljX1dL
We love a quiz on a Friday! Although might be cheating if we answer @ennisandco https://t.co/8ghOaauzlE
Massive congratulations to all of you at @WVCAudi on your success. Our panel of judges - senior execs from Google UK, @comparethemkt @kpmguk @Auto30Club and the @SpecialistWorks - were hugely impressed with your entry 👏 https://t.co/1flrxtLTQD
Huge congratulations to @LangleyPrestige for your much deserved recognition 👏👏 https://t.co/3Ai8qDKJIc
Are you one of the exclusive recipients of an #ATHighlyRated award? Then don't forget you could win a £250 Amazon voucher for sharing a pic of it on Twitter. Just use the hashtag & copy us in before this Sunday for your chance to win. A lucky winner will be picked at random 🤞 https://t.co/IRYwTkaPlQ
According to the latest results from the Auto Trader Retail Price Index, the average price of used cars continue to grow, albeit at their lowest rate since 2016. Find out more here https://t.co/SLkQSTmaet https://t.co/XIQwMyoFTJ
Congratulations @simonshieldcars! Only those retailers that are providing the very best customer service received a #ATHighlyRated award, so a huge well done, it's very much deserved! 👏 https://t.co/jv6cpnak9k

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience