Press release

September new car registrations

Electric and finance key to offsetting WLTP market impact

"As many predicted, the full impact of August’s false economy was deeply felt last month as the Worldwide Harmonised Light Vehicles Test (WLTP) regulations took effect” said Ian Plummer, Auto Trader director.

September’s performance was a matter of basic economics; there simply weren’t enough cars on forecourts that met the new WLTP standards for retailers to sell. However, there were some brands that were better prepared than others. Whilst the Volkswagen group brands struggled, other German prestige marques, such as Mercedes and BMW, performed much better and seem to have better anticipated the production of WLTP compliant cars in advance of the new regulations. For volume brands, Mitsubishi also had a very strong month, and as a result is joining SEAT as one of this year’s fastest growing brands.

“2018 has been very challenging for both retailers and manufacturers, with the fuel debate and Brexit anxieties denting consumer confidence, and inflationary pressure on exchange rates, hitting profits. Coupled with changes to Vehicle Excise Duty and the introduction of WLTP disrupting the typical seasonal trends, it’s also been a very difficult year to predict. There’s reasonable optimism that the arrival of new WLTP stock in the UK over Q4 should allow retailers to catch back some of September’s lost sales and finish 2018 on a positive note hitting monthly numbers which should exceed prior year.

“Despite the many economic uncertainties, there is some positive news on the horizon for 2019 too. The plethora of new electric and hybrid vehicles that are on display at this week’s Paris Motor Show are not far from hitting forecourts, giving consumers some great new choices in this emerging fuel type which grew again last month, with most manufacturers selling through all their AFV stocks with relative ease. Along with the continued trend towards crossovers and SUVs, which have been driving both the new and used car markets in recent months, they’ll provide the opportunity for manufacturers to offset the recent sales’ deficits.

“What’s more, as more consumers move away from traditional ownership to usership models, the appetite for finance remains exceptionally strong, particularly with the continued power of PCP allied with the growing emergence of Personal Contract Hire (PCH) deals. Leasing and subscription models are beginning to open up the market and have the potential to unlock market growth, as they make accessing a car an easier and more financially attractive option to a wider demographic of consumers.”

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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