Press release

SMMT new car registrations | April 2020

Ian Plummer, Auto Trader's Commercial Director, shares his views on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“With retailers forced to close the doors to their physical forecourts, it’ll come as no surprise to anyone to see just how dramatic an impact it’s had on the new car market. Some brands have been able to sell remotely, but uncertainty in the government’s guidelines or a lack of the required infrastructure to operate home delivery in a safe way, has limited it to all but a handful of retailers.

“Whilst the market is down significantly, our data does point to a market that has been paused, rather than stopped, and ready to return to health quickly once the restrictions have been lifted. Whilst traffic to our platforms has fallen, we’re still seeing circa 1 million visits every day. What’s more, our research of over 3,000 consumers conducted last week showed that only 2% have been put off from buying a new vehicle. In fact, 25% said they wanted to buy a vehicle as soon as they could, and 57% said they’d still buy in 2020.

“The same research showed that 48% public transport users would be less likely to use it as a result of social distancing anxieties, and for the same reason, 56% of driving licence holders who don’t currently own a vehicle would now consider buying one. It highlights the need for retailers to use this period to plan how they can implement measures that seek to reassure potential car buyers they can purchase a car safely. We’re confident the demand is there, but unless retailers are retail ready for when the restrictions lift, they’ll find themselves at a huge disadvantage to those that are. Something few can afford at such a challenging time.

“With potentially more people behind the wheel, there’s a chance for the industry to accelerate the adoption of low emission vehicles. However, it’ll be essential for manufacturers to push more EVs into their UK networks along with greater financial incentives. Discussions have already started in Germany and France, for example, into the possible introduction of scrappage schemes favouring low CO2 cars and EVs. Otherwise consumers will stick to what they know. It’ll be a wasted opportunity to drive positive change in the market and will push the government’s 2035 emissions ambitions further out of reach.”

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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