Press release

SMMT new car registrations | April 2020

Ian Plummer, Auto Trader's Commercial Director, shares his views on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“With retailers forced to close the doors to their physical forecourts, it’ll come as no surprise to anyone to see just how dramatic an impact it’s had on the new car market. Some brands have been able to sell remotely, but uncertainty in the government’s guidelines or a lack of the required infrastructure to operate home delivery in a safe way, has limited it to all but a handful of retailers.

“Whilst the market is down significantly, our data does point to a market that has been paused, rather than stopped, and ready to return to health quickly once the restrictions have been lifted. Whilst traffic to our platforms has fallen, we’re still seeing circa 1 million visits every day. What’s more, our research of over 3,000 consumers conducted last week showed that only 2% have been put off from buying a new vehicle. In fact, 25% said they wanted to buy a vehicle as soon as they could, and 57% said they’d still buy in 2020.

“The same research showed that 48% public transport users would be less likely to use it as a result of social distancing anxieties, and for the same reason, 56% of driving licence holders who don’t currently own a vehicle would now consider buying one. It highlights the need for retailers to use this period to plan how they can implement measures that seek to reassure potential car buyers they can purchase a car safely. We’re confident the demand is there, but unless retailers are retail ready for when the restrictions lift, they’ll find themselves at a huge disadvantage to those that are. Something few can afford at such a challenging time.

“With potentially more people behind the wheel, there’s a chance for the industry to accelerate the adoption of low emission vehicles. However, it’ll be essential for manufacturers to push more EVs into their UK networks along with greater financial incentives. Discussions have already started in Germany and France, for example, into the possible introduction of scrappage schemes favouring low CO2 cars and EVs. Otherwise consumers will stick to what they know. It’ll be a wasted opportunity to drive positive change in the market and will push the government’s 2035 emissions ambitions further out of reach.”

Next up our Head of SEO, @AdamWhittles, shares some of the latest optimisations we've made to your Retailer Store to help enhance your SEO. https://t.co/Tss2FOhmxo
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
Used car prices continue to rise and there is potential to increase the profitability of your forecourt if you keep up to date with price changes and price to market. https://t.co/14JHVVgF6q
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
The @MercedesBenzUK GLA continues to be the fastest selling car in the UK, taking an average of just 23 days to turn on retailers forecourts right now. https://t.co/hcDxlDWwSQ
The @MGmotor ZS was awarded the Best Value New Car at this year's Auto Trader New Car Awards. Owners of the ZS highlighted the combination of great quality, reliability and performance, mixed in with a fair price and low running costs. https://t.co/2etPaVt2UB
Join our next webinar where we will be helping you make the most of this opportunity and sharing some tips and tricks to optimise your Retailer Store and maximise buyer traffic > https://t.co/dwY7UtjvqA https://t.co/EyHNe5DxQN
148,000 UK car owners voted the @Hyundai_UK Tucson as the Best Car for Long Distances at the Auto Trader New Car Awards 2021. One owner stated that “The amount of space, front, back and in the boot is very impressive and the console for music and media is brilliant." https://t.co/XajhCH3gDj

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