Press release

SMMT new car registrations | February 2020

Ian Plummer shares his view on the latest new car registration data from the Society of Motor Manufacturers and Traders (SMMT)

“Whilst last month’s new car performance largely followed the trajectory set in January, we’re seeing plenty of other metrics point to an increasingly healthy market, not least the growth in footfall and enquiry levels reported by many of our retailer partners. We saw a similar trend on our own platforms. Not only did the number of visits increase 9% year-on-year in February, but we also recorded a 10% growth in ad views compared to this time last year.

 “This renewed consumer confidence is having a positive influence on new car orders. Coupled with an anticipated strong consumer appetite for the first 20 number plate of the decade, we’re expecting March to perform at a similarly solid rate as 2019. Given the far greater relative size of the March plate-change month, that should allow retailers and brands alike to conclude the all-important first quarter of the year in a reasonably healthy position.

“However, with the presence of a variety of new and existing challenges posing a threat to the positive, but fragile, consumer sentiment, the industry can ill afford to be complacent. We may have left the European Union, but with negative headlines persisting, Brexit continues to cast a long shadow of uncertainty. What’s more, the feared slash in plug-in car grants in the forthcoming Budget will put at risk one of the few lifelines the industry has, potentially curbing the vital take-up of electric vehicles. If we add to the mix the threat of Covid-19 deterring people from visiting dealerships, as it has done in other markets, we’re clearly not out of the woods yet.”

To view the results, please visit http://bit.ly/2vGvkxI 

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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