Press release

SMMT new car registrations | February 2020

Ian Plummer shares his view on the latest new car registration data from the Society of Motor Manufacturers and Traders (SMMT)

“Whilst last month’s new car performance largely followed the trajectory set in January, we’re seeing plenty of other metrics point to an increasingly healthy market, not least the growth in footfall and enquiry levels reported by many of our retailer partners. We saw a similar trend on our own platforms. Not only did the number of visits increase 9% year-on-year in February, but we also recorded a 10% growth in ad views compared to this time last year.

 “This renewed consumer confidence is having a positive influence on new car orders. Coupled with an anticipated strong consumer appetite for the first 20 number plate of the decade, we’re expecting March to perform at a similarly solid rate as 2019. Given the far greater relative size of the March plate-change month, that should allow retailers and brands alike to conclude the all-important first quarter of the year in a reasonably healthy position.

“However, with the presence of a variety of new and existing challenges posing a threat to the positive, but fragile, consumer sentiment, the industry can ill afford to be complacent. We may have left the European Union, but with negative headlines persisting, Brexit continues to cast a long shadow of uncertainty. What’s more, the feared slash in plug-in car grants in the forthcoming Budget will put at risk one of the few lifelines the industry has, potentially curbing the vital take-up of electric vehicles. If we add to the mix the threat of Covid-19 deterring people from visiting dealerships, as it has done in other markets, we’re clearly not out of the woods yet.”

To view the results, please visit http://bit.ly/2vGvkxI 

What do Canadian Thanksgiving and @AndrewKorpela's appetite have to do with buying a car online? Find out in this week's tip of the week where we share some tips on how to grab the attention of a growing buyer segment. https://t.co/Eilwe3LhXm
The speed at which used cars sell continues to remain far below what we saw before the pandemic, with last months analysis showing that it took a median of just 24 days for used cars to sell, 3 days quicker than in August. https://t.co/nl83T3y2Wl
Fantastic news 🥳 A huge thank you to everyone that voted for us this year - we're very proud and delighted that our retailer partners have gotten so much value from our platform, particularity during such a challenging period for our industry https://t.co/0xXHDcYemG
COP26 has been dominating headlines over the last few weeks. But what exactly is it? What impact could it have on the automotive industry and why does it matter to you? https://t.co/nGyGxeZvzN
Find out how @HendyGroup, @LookersGroup, @westwaynissan and @PeterVardy are embracing the electric vehicle revolution and enticing consumers into making the switch👉https://t.co/o9S11O5QXS https://t.co/KU8wBqwOXH
In our latest market update, we share our latest audience data and look at whether we are continuing to see strong levels of demand from consumers. https://t.co/p2DSkN8cAv
It's Friday which can only mean 1 thing. It's tip of the week time! In this episode, @AndrewKorpela goes through the findings of the telephone phase of our mystery shopping and explains how you can make the most from a telephone enquiry. https://t.co/Mg0UtWa3aM
September was a month of records for the automotive industry. But we also saw some unexpected challenges and opportunities. Find out more in our latest Market Intelligence report which details our latest insights along with the impact of the fuel crisis👉https://t.co/blOWIg8ZY7 https://t.co/v7SZuYcRM4
📊 Understanding Data - Part Two 📊 Six new masterclasses to help you react to what's happening in the market, right now using our data & insight. Delve deeper into Market Insight, Sales Insight, and Performance Rating - all free & part of your package. https://t.co/aIV5sqm5lZ https://t.co/70UdtL628v
We continue to see a surge in interest in new electric vehicles on our marketplace as a direct result of the fuel crisis and right now it is the @Hyundai_UK IONIQ 5 that is drawing the eye of consumers considering a brand new electric vehicle. https://t.co/WU9MDJserr

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience