Press release

SMMT new car registrations | July 2019

Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

While the figures show a 4.1% drop, these numbers don’t give a real representation of the market. The best way to describe it is, it’s like a calm swan on the surface but actually there’s been a furious amount of peddling by retailers and manufacturers just to get us here.

For one, the Real-world Driving Emissions (RDE) test deadline is in September which means vehicles that exceed emissions under the new rules can’t be sold as new cars after September. To help alleviate this, there has almost certainly been a high volume of stock which has been self-registered by retailers – and not actually sold to consumers. Although self-registrations are common practice to achieve retailer targets, dampened demand and these added stock pressures have made the task of reaching those targets even more of a battle than normal.

Brexit has a part to play too. The falling value of the pound either increases the imported prices of cars or directly reduces the profitability of around nine in 10 cars sold in the UK. So while retailers and manufacturers try to entice consumers with very strong offers, particularly to push out older stocks, these sales are increasing costly for them. Judging by the volatility of recent sales numbers, with some brands faring well but several others now well behind prior year, it’s clear that manufacturers face a decision about how sustainable such sales “push” can be in the longer term.

What now seems like a blip in AFV sales in June, the industry’s investment in electric vehicles is starting to reap the rewards now. While the availability and delivery lead times of some EVs is far from ideal on certain models, consumers’ appetite for these cars is high and registration figures are rising. However, we can’t rest on our laurels and must continue to incentivise and push these vehicles so that we can reach the ‘Road to Zero’ on time.

It’s clearly not all doom and gloom for the industry though. Despite the challenges thrown at UK car buyers, they remain resilient and still as keen to regularly renew their cars. It’s precisely this type of accelerated renewal of the car parc towards cleaner engines which is crucial to our chances of significantly improving air quality. More broadly, we know that overall consumer appetite remains strong, with 141 million searches taking place across our site last month alone, which compares to 134 million last year. Consumers in the UK are still looking for cars but they are getting savvier and looking for the best deal, particularly in this time of economic uncertainty.

How did @UKVolkswagen's no.1 franchised retailer influence 66% of its new car sales on Auto Trader? Here's our new car product lead, David, to explain. For more information on how we can take your brand new cars out of hiding, just visit https://t.co/Zsb9UUlb4i https://t.co/IdIsrkydjx
Don't miss the next #ARNLive on 6th Feb. @perrysmotors' MD Darren Ardron, @HowardsGroup's Peter Haynes & AT's COO Catherine Faiers will join Al Clarke to share their views on the market & offer their tips on success in 2020. Register your place here: https://t.co/owxmLkC043 https://t.co/e7wFgJL1ef
We know first hand just how infectious @sharonashcroft's passion for #DiversityandInclusion is. What she & her team have achieved at @trustford is beyond impressive. If you're looking for inspiration on how to embed a more diverse culture into your business, look no further! https://t.co/BxW35GK1kl
In 2019 we saw circa 2.5 billion advert views of use and new cars on our marketplace. We've seen the most viewed used cars, but what was the most popular new car? The no.1 spot goes to the iconic Volkswagen Golf 🏆 You can find out more here: https://t.co/9YsOqbDeht https://t.co/mHOmWE5MbN
We're seeing some great pieces of coverage announcing the official launch of Dealer Auction yesterday. Find out how this independent company with the combined expertise of @CoxAutomotiveUK & Auto Trader is set to transform the wholesale market https://t.co/rHSBROgeFf
Based on advert views, German marques were the most popular used cars last year. The @BMW_UK 3 Series topped the list as the most viewed second hand car on our market place in 2019. Find out more here: https://t.co/9YsOqbDeht https://t.co/txZZXeyI7B
As part of its commitment to drive diversity in auto the NFDA recently held its 1st Drive my Career networking event for female apprentice technicians.Over 40 joined HR execs from across the industry to share thoughts on attracting female talent. Read more https://t.co/o4xuN1qJiG https://t.co/RXFr3s9ilX
Following details of last year's new car performance from the @SMMT why not take a look at 2019's most popular new cars on Auto Trader? Our report reveals what makes, models & body types received the most views, as well as the nation’s favourite features https://t.co/KX9m29AEM9 https://t.co/WOxFlpA5oF
"A slight uptick in sales may have closed the year off on a positive note, but 2019’s overall disappointing new car performance will come as little surprise to anyone on the front line." Read our response to the @SMMT's December new car registrations here https://t.co/r1B5OcDZLl https://t.co/lrj4nPMFJp
Consumers weren't only eating mince pies and watching the Queen's speech over the festive period...they were looking for their next car too. Don't miss out on the New Year rush; make sure your cars can be found on the UK's largest digital automotive marketplace. https://t.co/OkO8BkBF2g

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