Press release

SMMT new car registrations | November 2019

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“New car registration figures for November don’t come as a huge surprise; it’s a continuation of the trend that we’ve seen in recent months, but it does highlight the significant challenges facing the UK car retail market. 

“Manufacturers are coming up against unprecedented cost hurdles as they take the journey towards the electrification of their fleet and also fight to hit the stringent new CO2 emissions regulations next year. Some of the biggest industry stalwarts have recently announced job losses as they look to refocus their businesses to deal with these issues. Compounding that, issues caused by Brexit continue to hinder the industry too; the unsteady value of the pound, consumer uncertainty and the ambiguity around future trading regulations only serve to amplify the enormous pressure manufacturers are under. And in the short term, both the manufacturers and their franchised retailers, still have ambitious targets to meet to reach despite these wider economic challenges.

“Brexit, and now the election, is also further dampening consumer buying confidence, making it ever-harder to sell cars. Moving into December, manufacturers and retailers will be pushing hard to try and encourage consumers to buy so that they can reach vital year-end targets, to close out what has certainly been a challenging 2019 for brands, retailers and consumers alike. So it’s imperative that whoever is in power after the general election moves things forward quickly offering clarity to both consumers and industry alike, and some much needed stability.

“While the new car registrations reflect a challenging time for manufacturers and retailers, the positive story is the increasing uptake in electric vehicles. Growth in EVs - both new and used - is gaining pace and as more consumers buy these cars we are closing the gap on the Road to Zero. Consumer demand is certainly there – buyers want to make the move towards cleaner cars. Although the biggest challenge we face seems much more linked to supply-side factors, it feels as is if we’re not far from a tipping point where different model choices are broader, availability of EVs for delivery is far quicker, and charging infrastructure is readily available.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

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