Press release

SMMT new car registrations | October 2020

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

Ian Plummer, director at Auto Trader commented on the SMMT’s new car registration figures in October: 

“Our data shows sustained consumer appetite with audience numbers remaining high at over 62 million, up 25% on last year, and the number of brand new car and van leads sent to retailers up 150% compared with October 2019. New car registrations are a reflection of a strong natural retail demand, which has meant retailers haven’t been doing the same month-end forced activity, including tactics like self-registering cars. All anecdotal feedback from retailers and manufacturers suggests that just a week ago they were tracking as much as 20% higher than last year, so although October’s overall registrations were flat, they were driven by organic consumer demand.

“Data shows that it is fleet sales which are causing the dip in numbers in October and that’s not surprising. Many companies haven’t updated their business fleets because the shift in working habits for much of 2020 has meant they don’t need to. The new car market is also still feeling the effect of production line closures earlier in the year, straining the availability of brand new car stock to meet strong consumer demand. 

“The motor industry is a multibillion pound market with a sizeable impact on the UK’s economy, and while it’s good news that the government is keeping manufacturing open during the second lockdown, retailers’ showrooms won’t be able to remain open to sell the cars produced. With consumer demand still at record levels, many retailers have been strengthening their online forecourts so that car buyers can buy online using home delivery or click and collect options, which 50% of consumers have said they’re willing to do in a survey we conducted this week. This is especially vital when over a third of consumers are looking to buy in the next two weeks, given retailers in England and Wales have had to close their showrooms in line with the latest lockdown restrictions.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

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