Press release

SMMT new car registrations | October 2020

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

Ian Plummer, director at Auto Trader commented on the SMMT’s new car registration figures in October: 

“Our data shows sustained consumer appetite with audience numbers remaining high at over 62 million, up 25% on last year, and the number of brand new car and van leads sent to retailers up 150% compared with October 2019. New car registrations are a reflection of a strong natural retail demand, which has meant retailers haven’t been doing the same month-end forced activity, including tactics like self-registering cars. All anecdotal feedback from retailers and manufacturers suggests that just a week ago they were tracking as much as 20% higher than last year, so although October’s overall registrations were flat, they were driven by organic consumer demand.

“Data shows that it is fleet sales which are causing the dip in numbers in October and that’s not surprising. Many companies haven’t updated their business fleets because the shift in working habits for much of 2020 has meant they don’t need to. The new car market is also still feeling the effect of production line closures earlier in the year, straining the availability of brand new car stock to meet strong consumer demand. 

“The motor industry is a multibillion pound market with a sizeable impact on the UK’s economy, and while it’s good news that the government is keeping manufacturing open during the second lockdown, retailers’ showrooms won’t be able to remain open to sell the cars produced. With consumer demand still at record levels, many retailers have been strengthening their online forecourts so that car buyers can buy online using home delivery or click and collect options, which 50% of consumers have said they’re willing to do in a survey we conducted this week. This is especially vital when over a third of consumers are looking to buy in the next two weeks, given retailers in England and Wales have had to close their showrooms in line with the latest lockdown restrictions.”

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

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