Press release

SMMT New Car Registrations | September 2019

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“September and year to date figures have been more positive than was expected but the natural slowdown of the market and continued Brexit anxiety will be weighing heavily on the minds of consumers, brands and retailers.

“As they focus on hitting their annual targets, both manufacturers and retailers have been using tactics – such as self-registrations – to artificially buoy the numbers and overstate the natural level of demand for new cars, because they just aren’t seeing the consumer demand to reach the figures they need to organically.

“This push activity will almost certainly continue next month ahead of the Brexit deadline, as the industry prepares for whatever the 31st has in store.

“Looking ahead, the CAFE (Clear Air for Europe programme) is going to alter messages consumers have become accustomed to about fuel type. Brand new diesels have lower CO2 emissions than their petrol equivalents so, as manufacturers look to avoid steep fines as a result of CAFE rules, and keep their fleet of cars sold under the threshold of total emissions they could even end up having to push diesel sales. And to do that goes completely against current consumer sentiment on fuel types, so they’ll need to incentivise the sale of diesels instead of petrol cars.”

Registration for the Auto Trader Retailer Awards 2021 is now live. Join us on the 22nd July at 1pm when we will reveal this year's winners and share with you exactly what you need to do to be an award winning retailer.https://t.co/1ERMd80FJD
With many car buyers now on the hunt for their next new car, we reveal exactly who the new car buyer is.https://t.co/AGGgMATA4S
Next up our Head of SEO, @AdamWhittles, shares some of the latest optimisations we've made to your Retailer Store to help enhance your SEO. https://t.co/Tss2FOhmxo
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
Used car prices continue to rise and there is potential to increase the profitability of your forecourt if you keep up to date with price changes and price to market. https://t.co/14JHVVgF6q
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
The @MercedesBenzUK GLA continues to be the fastest selling car in the UK, taking an average of just 23 days to turn on retailers forecourts right now. https://t.co/hcDxlDWwSQ
The @MGmotor ZS was awarded the Best Value New Car at this year's Auto Trader New Car Awards. Owners of the ZS highlighted the combination of great quality, reliability and performance, mixed in with a fair price and low running costs. https://t.co/2etPaVt2UB

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