Press release

The industry's very best celebrated at the 2020 virtual Auto Trader Retailer Awards

Friday saw the UK’s most progressive car retailers recognised in Auto Trader’s Retailer Awards for their exceptional customer service, digital excellence, and for successfully adapting to the unprecedented challenges that COVID-19 has presented. As a result of the pandemic, the usual central London location was replaced for the first ever virtual Retailer Awards ceremony.

The top accolade, the Retailer of the Year, was awarded by Auto Trader, the UK’s largest digital automotive marketplace, to three businesses representing the very best in the automotive retailing sector:

  • Cedar Specialist Cars (under 50 cars);
  • Alex Scott Cars (50-100 cars); and
  • Luscombe Motors (over 100 cars), who were previous winners of the title in 2018.  

From an engaging digital experience to outstanding customer service, the Awards recognised the top performing automotive retailers in the UK across seven different award categories, including the Customer Experience Award. Based on one of the largest mystery shopping exercises of its type, the category saw 1,000 of Auto Trader’s best performing retailers gradually whittled down to just three deserving winners via three mystery shopping phases: email (1,000 retailers), telephone (434 retailers) and a personalised video tour of a car (150 retailers) which given the current situation replaced a face-to-face forecourt interaction.  The winners were:

  • Harvey Cooper Cars (under 50 cars)
  • Martin Brothers Motor Group (50-100 cars); and
  • The Donalds Group (over 100 cars).

In total, 18 trophies were awarded, including two self-nomination categories: the Business Initiative of the Year, which recognised a retailer that had taken bold steps to respond to the changing needs of its customers, and the People & Culture Award, which identified those businesses that are going above and beyond to provide the very best working culture for its colleagues.

This year saw the highest number of self-nominations ever to enter the Awards, which were judged by an independent panel of experts from some of the UK’s best-known brands: Google UK (Matthew Legge, Automotive Lead), Rightmove (Sarah Brown, Consumer Marketing Director), The Specialist Works (Sharon Brown, Group Marketing Director), and Ennis & Co. (Lynda Ennis, founder and CEO). 

Commenting on this year’s winner, Auto Trader’s Chief Executive Officer, Nathan Coe, said: “The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19. We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures. 

 “In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving and truly represent the very best of our industry.”

Winners of the 2020 Auto Trader Retailer Awards:

Award category

Award winners

1-50 cars

Award winners

50-100 cars

Award winners:

100 + cars

Digital Excellence Award

Promotors Limited

Alpha Motors of Wigan

Avalon Motor Company

Customer Experience Award (mystery shopping)

Harvey Cooper Cars

Martin Brothers Motor Group

The Donalds Group

Customer Choice Award

E.S.A. Automotive

Donnelly Volkswagen

M&T Motor Company

Business Initiative of the Year (self-nomination)

PGI Garage

Quirks Car Company

Swansway

Retailer of the Year Award

Cedar Specialist Cars

Alex Scott Cars

Luscombe Motors

Rising Star of the Year

Jamie Caple, Car Quay

 

Under 200 cars

Over 200 cars

People & Culture Award (self-nomination)

PGI Garage

Jardine Motors Group

 

As well as trophies, the winners were provided with a host of assets to promote their success to potential car buyers, including window stickers, digital logos, and social media posts.

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience