Press release

Toyota takes first and second place as February’s fastest selling used cars

2014 Toyota Prius Hybrid Automatic is the UK’s fastest selling used car in February, followed by the 2014 Toyota Yaris Petrol Automatic.

  • The Blue Oval dominates regionally, taking the top spot in six regions
  • Automatics and 2014 badges lead the national top 10
  • i-Control users enjoy 46% improvement on stock turn

3rd March 2017 – London: February was a strong month for Toyota, with the 2014 Prius Hybrid Automatic, and the 2014 Yaris Petrol Automatic topping the list as the UK’s fastest selling used cars on Auto Trader, the UK’s largest marketplace for used and new cars, taking an average of just 20 and 21 days to sell, respectively.

This is the second consecutive month an alternatively fueled vehicle (AFV) has been included in the top three; the 2016 BMW i3 Automatic was the UK’s third fastest selling used car in January. This is consistent with wider industry trends that indicate AFVs are gaining popularity in both the used and the new car market.

Whilst Ford only managed to reach the ninth spot on the national top 10 list (2014 Ford Focus Estate Petrol Automatic), the Blue Oval dominated across the regions, taking the top spot in London, East England, East Midlands, North West, N.I. and Wales. In fact, variations of the Ford Fiesta were the top three fastest selling cars in the Capital: the 2015 Petrol Manual took an average of just 24 days to leave the forecourt, followed by the 2013 Diesel Manual (26) and the 2013 Petrol Manual (27).

February’s results revealed some interesting consistencies between the UK’s best performing used cars. Nine out of the top 10 cars that made the national list, carried 2014 badges. What’s more, seven were automatic transmissions.

Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 36 days to sell a car in February, compared to a market average of 67 – 46% faster than those that don’t use the data management tool.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The fact a hybrid has taken the top spot is a clear reflection of the wider industry trend. As we’ve seen over the last few months alternatively fueled vehicles are continuing to increase their market share in both the used and new car markets, something which is supported by the SMMT. As greater penalties are placed on diesel cars, it will be interesting to see just what impact it will have.

“It’s incredibly reassuring to see such a low turnaround for all of the cars on the national top 10. Data can help complement dealers’ own expertise to identify which vehicles are in the greatest demand in their area and therefore the most likely to sell quickly. Tools like i-Control also enable a dealership to price stock to the market and to reprice it regularly to ensure it remains attractive to buyers to improve speed of sale. It helps deliver an efficient forecourt that cuts costs, boosts turnover and increases profit.”

Mark Bell, Toyota Great Britain’s Manager for Total Cost of Ownership, said: “It’s very pleasing to hear Auto Trader is seeing Yaris and Prius continuing to perform strongly on the pre-owned market, reflecting the strength of hybrid seen in our own data.”

He added: “Toyota’s reliability and build quality have always been a brand strength and these values are equally relevant with our hybrids too. Used market demand for our hybrid cars is driven through a growing acceptance of their reliability, along with ease of driving factors and low running costs. Ultimately this is a real recognition of the major benefits of hybrid filtering down to used sales and that’s good news across our range.”

The UK’s Top 10 Fastest Selling Cars in February:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2014 Toyota Prius Electric Hybrid Automatic 20 98.34% £14,921
2 2014 Toyota Yaris Hatchback Petrol Automatic 21 100.73% £9,071
3 2014 Volkswagen Passat Estate Diesel Manual 22 98.37% £11,779
4 2014 Kia Sportage SUV Petrol Manual 22 99.95% £13,023
5 2014 BMW X1 SUV Diesel Automatic 22 100.01% £17,345
6 2014 Mazda CX-5 SUV Petrol Manual 22 99.04% £15,302
7 2016 Vauxhall Corsa Hatchback Petrol Automatic 23 97.70% £10,902
8 2014 Peugeot 3008 Hatchback Diesel Automatic 23 99.06% £10,139
9 2014 Ford Focus Estate Petrol Automatic 23 99.21% £8,661
10 2014 Mercedes-Benz C Class Saloon Petrol Automatic 23 99.95% £18,616

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 46%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel: +44 203 747 7234

Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
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