Vauxhall models top national top ten, and feature in nearly every regional list.
- Drivability and practicality is key with nine manuals and six Estate/SUV variants in the national
- Nissan Qashqai still proving popular, especially in London
- Land Rovers are the favourite 4×4 by far in the South East
- i-Control users enjoy better than 50% improvement on stock turn
Vauxhalls are flying off forecourts in the UK, as the Astra Estate and Insignia hatchback variants take first and second fastest selling car titles for January 2016, selling in just 25 and 26 days respectively.
The 2015 fastest selling car of the year, the Ford Fiesta, dropped out of the national top ten this month, but featured in nearly every regional list, dominating the top ten in Northern Ireland with four different variants of the ever popular model.
Drivability and practicality were paramount concerns amongst buyers nationwide as nine out of the top ten vehicles were sold with manual transmissions, and six of the top ten were larger model variants –specifically estate, SUV and MPVs. The recent drop in diesel prices did not seem to be a factor however, with an equal spilt between petrol and diesel vehicles.
Nissan models continued to be popular amongst UK car buyers, appearing in nearly every regional top ten. The hugely successful Qashaqai model featured three times in the top ten for London, and topped lists in South West and Wales. Other Nissan models, namely the Note, Juke, Micra and X-Trail, appeared multiple times in many of the regional top ten lists, especially in the North East, home to the Nissan factory in Sunderland.
The Fiat 500 appeared in nearly every regional top ten list– topping lists in Scotland and the South, while customers in the South East were eagerly preparing for some winter weather as they snapped up Land Rovers – four models appeared in the regional top ten, with the Discovery featuring twice.
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2015 Vauxhall Astra Estate Petrol Manual||25||98.56%||£9,909|
|2||2012 Vauxhall Insignia Hatchback Petrol Manual||26||98.36%||£7,342|
|3||2013 Toyota GT86 Coupe Petrol Manual||29||98.07%||£16,832|
|4||2013 Volkswagen Passat Estate Diesel Manual||29||99.83%||£12,370|
|5||2013 Volkswagen Polo Hatchback Petrol Automatic||30||99.30%||£10,003|
|6||2015 Hyundai ix35 Estate Petrol Manual||30||98.58%||£13,158|
|7||2015 Skoda Yeti Outdoor SUV Diesel Manual||31||96.16%||£17,088|
|8||2015 Citroen Grand C4 Picasso MPV Diesel Manual||31||96.74%||£17,392|
|9||2013 Toyota RAV4 SUV Diesel Manual||31||99.76%||£16,185|
|10||2013 MINI Hatch One Hatchback Petrol Manual||31||99.75%||£9,290|
January is always a busy month for car sales as customers are tempted by a new or newer vehicle for the New Year, and with competitive finance deals available, the online trend is moving towards more aspirational vehicles when searching for a car, however the fastest selling used sales results still favour practicality.
Auto Trader’s forecourt management tool, i-Control continues to give dealers a better than 50% increase on stock turn, with those using the tool turning stock within 36 days on average in January, compared to a whole market average of 73 days.
Auto Trader estimates that over 52% of all cars on the classified website are not well matched to local demand. Forecourt management tools, such as i-Control can track live market movements, recommend stock to buy, where to find it, how much to pay and how much to sell it for taking into account regional differences in supply and demand – and improve stock turn by over 50%.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director said: “The start of a new year is always a busy time for Auto Trader, and thanks to our latest TV advert, traffic to the site has increased, and as a result, adviews have been considerably higher than this time last year. It is also very positive to see that i-Control is continuing to halve the time dealer stock is sitting on forecourts for. By providing insight into live market pricing trends and regionally desirably, retailers are able to source stock knowing there are buyers ready to buy in their local area.”
About Auto Trader:
Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.
Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.
Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.
Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:
- BUY – buy the right vehicles, at the right price
- MARKET – market their brands and businesses effectively in the digital world
- SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
- MANAGE – optimise their stock turn and vehicle margin.
For all trade media enquiries, please contact:
Kieren Puffett – PR Director, JJ Marketing
Mobile: 07802 483971, Telephone: 01865 343100