Press release

Volkswagen Passat fastest selling used car of February 2016

Volkswagen Passat diesel saloon is the quickest off the nation’s forecourts in February.

  • Volkswagen models prove some of the quickest sellers across the regions too
  • Crossovers and 4x4s are five of the top 10 fastest selling cars
  • Premium models make a strong showing in London
  • Nissan takes six places in the top 10 fastest sellers in the North East
  • i-Control users enjoy more than 50% improvement on stock turn

Volkswagen’s Passat is proving to be hot property as it moves faster off the forecourt than any other model in February, selling in just 19 days.

Not only was the Passat saloon the fastest selling car nationally, but the estate version was the eighth fastest selling car. Both are 2013 versions when the well-equipped R Line derivative was added to the range. The combination of frugal engines, well-built, premium interiors and plenty of room for both passengers and luggage, especially the estate, prove particularly attractive to executives and families alike.

Volkswagen’s other models have a strong showing in some of the region’s fastest sellers too, with the Golf being the second fastest seller in the East of England. The Golf also takes fifth, sixth and ninth places in Northern Ireland’s fastest sellers, plus it was fourth quickest out of dealerships in the West Midlands.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director said: “Our Market Report noted that while there was a dip in market share for new VW models in January, average used car prices for Volkswagens remained relatively unchanged according to our Used Car Retail Price Index. Car buyers’ appetite for these cars hasn’t dropped off either as online classified ad views on Auto Trader showed stable results across the board for the last six months.”

February’s national best sellers also included five crossovers and 4x4s, with Toyota’s RAV4 whipping off the nation’s forecourts the second quickest. The Toyota RAV4 originally launched in the mid-90s with a car firmly aimed at smaller families and delivers a decent on-road driving experience. The latest generation first went on sale in 2013 and it’s this generation of RAV4 that is proving quick to be snapped up by buyers.

Also notable is the appearance of Volvo’s XC90 in the nation’s quickest selling cars. The 2015 model is proving in demand with car buyers as it ranks as the ninth fastest used car to shift from British showrooms, plus the Swedish company launched the all-new XC90 in early 2015 too.

Of the top 10 best-selling new cars in 2015 none make an appearance in February’s national top 10 fastest sellers, but the Ford Focus is the fastest selling car in the East of England and it’s joined by a number of other best new car sellers including the Volkswagen Golf, Ford Fiesta, Vauxhall Corsa, Volkswagen Polo and Nissan Qashqai all showing a quick pair of heels off the East of England forecourts.

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2013 Volkswagen Passat Saloon Diesel Automatic 19 95.18% £11,732
2 2013 Toyota RAV4 SUV Diesel Manual 21 99.02% £16,964
3 2012 Vauxhall Insignia Hatchback Petrol Manual 21 97.61% £7,094
4 2011 Hyundai i30 Hatchback Petrol Manual 21 96.57% £5,231
5 2013 Hyundai ix35 Estate Petrol Manual 21 100.91% £11,125
6 2013 Honda CR-V SUV Petrol Automatic 22 98.23% £17,372
7 2015 Ford Kuga SUV Petrol Manual 22 98.77% £18,151
8 2013 Volkswagen Passat Estate Diesel Manual 23 100.62% £11,580
9 2015 Volvo XC90 Estate Diesel Automatic 23 101% £48,950
10 2013 Toyota AYGO Hatchback Petrol Semi-Automatic 23 97.82% £6,033

It’s also interesting how many times Volkswagen models rank not only in the nation’s fastest selling cars but in quite a few regional ones too. It’s clear buyers are not shying away from purchasing models from the German brand and ties in with one of the key findings in the Auto Trader Market Report that showed VW average used values have remained steady in the past six months.

Auto Trader’s forecourt management tool, i-Control continues to give dealers a better than 50% increase in stock turn, with those using the tool turning stock within 36 days on average in February, compared to a whole market average of 69 days.

Auto Trader estimates that over 52% of all cars on the classified website are not well matched to local demand and that 35% of vehicles on forecourts are not in demand locally, taking long to sell and denting dealer profitability.

Forecourt management tools, such as i-Control can track live market movements, recommend what stock to buy, where to find it, how much to pay and how much to sell it for taking into account regional differences in supply and demand – and improve stock turn by over 50%.

Karolina Edwards-Smajda added; “These results also show how important it is for car retailers to price their stock to the retail market and more than half the stock advertised on Auto Trader isn’t, so dealers aren’t maximising response from potential car buyers. Using a combination of daily guide prices from the 430,000+ ads on autotrader.co.uk, over 4,500 dealer websites, and price data from all major auctions, fleet & lease companies and car manufacturers, i-Control provides accurate retail-driven valuations ensuring dealers’ stock is competitively priced from day one.”

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Mobile: 07753 830870, Telephone: 01865 343100, kieren.puffett@jjmarketing.co.uk

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