Press release

VW GOLF KNOCKS BMW 3 SERIES OFF COVETED TOP SPOT AS MOST SEARCHED FOR CAR IN 2018

  • The BMW 3 Series had previously held the top spot for the past eight years on Auto Trader
  • Over 42 million searches made for VW Golf on Auto Trader from Jan-Nov 2018
  • Premium German brands dominate with eight out of ten most searched for models of the year

Auto Trader, the UK’s largest marketplace for new and used cars, has revealed the Volkswagen Golf as the most searched for car of 2018, knocking the BMW 3 Series off the top spot, where it has stood for the last eight years.

Since 2010, the BMW 3 Series has reigned supreme as the UK’s most searched for car, but as of December 2017, searches for the Volkswagen Golf have surpassed the BMW 3 Series every single month, totaling over 42 million searches (Jan-Nov 18) for the popular hatchback in 2018 alone.

From January to November 2018, the BMW 3 Series was searched for almost 40 million times on Auto Trader, but data from the Auto Trader marketplace for December shows that the Volkswagen Golf continues to lead from the front.

Both popular cars have a great history, with the Volkswagen Golf launched in 1974 and the BMW 3 Series a year later in 1975. Both models are now on their seventh generation and appeal to a broad range of car buyers for a breadth of car buying requirements. And with new models expected next year for both the Golf and 3 Series, the ongoing contest for Britain’s most popular car looks to get even hotter.

But the tight contest between the two German models highlights a bigger trend seen within Auto Trader’s most searched for cars, which is an increasing dominance of German premium cars that now make up eight out of Auto Trader’s top ten most searched for cars of the year.

Mercedes-Benz, which features three models in the top the ten, held on to third place for the second year running with the Mercedes-Benz C-Class. The Audi A3 also held on to the same spot at number eight for the second year running but remains the only model from the Audi brand to feature in the top 10.

A spokesperson for Auto Trader, said: “After a long reign as the UK’s most searched for car the BMW 3 Series finally surrenders to the Volkswagen Golf in 2018. But with both of these brands releasing newer models in 2019, the battle for the title of Britain’s most popular car is far from over.”

“The results show that premium models continue to be a popular choice as they have become more accessible for more buyers through competitive finance options for new and used cars. Yet despite this trend, the search results highlight how the Ford Focus and Fiesta continue to be hugely popular for mass car buyers every single year.”

“With new models and more EV versions launching next year, it will be interesting to see how more choice of electric and hybrid vehicles might affect searches at a mass level, to show a significant sign that more UK car buyers might be tempted to make the move to electric.”

Data from Auto Trader’s latest Market Report revealed that alternatively fuelled vehicles make up just 5% of total searches on the marketplace, which has increased by 3% in the last three years. 

Rank

Model

Searches on Auto Trader (Jan-Nov 2018)

1

VOLKSWAGEN GOLF

42,602,488

2

BMW 3 SERIES

40,396,553

3

MERCEDES-BENZ C CLASS

26,766,607

4

FORD FOCUS

23,744,643

5

BMW 1 SERIES

22,691,118

6

FORD FIESTA

22,366,671

7

BMW 5 SERIES

20,634,259

8

AUDI A3

20,570,071

9

MERCEDES-BENZ E CLASS

20,488,911

20

MERCEDES-BENZ A CLASS

13,647,688

After steadily increasing for 7 months, the average price of a used car reached an all-time high of £12,977 in Dec. Average diesel prices declined from a high of £14,661 in Oct. to £14,536, whilst petrol reached a record of £11,288. You can read more here: https://t.co/X9MZLisV4Y https://t.co/UMAknC3frw
On an annual basis, the percentage of fuel related searches attributed to diesel have declined 40% since 2016, whilst searches for alternatively fuelled vehicles have shot up 130% and pure electric 179%. Get the full story here: https://t.co/X9MZLisV4Y https://t.co/WcwRX0vf1b
The latest results from the Auto Trader Retail Price Index revealed that the average cost of a used car last year was £12,542; an annual increase of +5%. Second-hand diesels held their value, increasing +3%, whilst petrol grew +7%. You can read more here: https://t.co/X9MZLisV4Y https://t.co/3o4PbNwElY
The FLA reports consumer finance declined -1% in November, reflecting a slowing market. In reality finance is fuelling sales & with prices steadily increasing will be key to unlocking different types of consumer in 2019. Read more in our Market Report https://t.co/lnN0L8ykH2 https://t.co/GU3GI37Oeo
Did you know we've combined Part Ex valuations and Dealer Finance to give you even better quality leads? You can find out more by listening to our recent dedicated webinar: https://t.co/H1yf8kWPnS https://t.co/MMgcsLMFrO
According to the @SMMT, the new car market in 2018 recorded a -6.8% decline on 2017. Diesel dropped nearly -30% but the big winner was AFV, increasing +20.9%. With an array of 2nd gen electric vehicles set to hit the market, will 2019 see the popularity of EVs surge even more? https://t.co/Y6Na7afAJq
Happy 2019! Hopefully not too many sore heads this morning. Remember, December's browsers are ready to be turned into January's buyers - make sure your ads stand out from the crowd with these top tips https://t.co/x8MACPb8S3 https://t.co/x6Zv6U9RkJ
Happy new year to all our customers, partners & friends. Despite what's been a challenging year for the industry both the new & used markets have shown incredible resilience, with both ending 2018 in solid health. That's worth raising a glass to! Cheers https://t.co/zS1WlTUoxt
Auto Trader is a company made up of 800 people committed to providing our customers, car buyers and colleagues with the very best service, platform and work place possible. We're very proud to have received lots of recognition for that commitment in 2018 #proud https://t.co/cC55R67WP0
Did you know that 52% of consumers starting the car buying process already claim to consider the cost of a car as a monthly price, rather than the full retail price? Finance is now central to the car buying process & getting it right, will be key to growth in 2019. https://t.co/yW6gBn0ELO

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