Press release

Wintry weather gives SUVs a popularity boost in February

2016 Ford Ka was on average the UK’s fastest selling used car in February.

  • Hatchbacks were the most desirable body type across the UK but SUVs received a wintery boost in popularity
  • i-Control users enjoy 55% improvement on stock turn in February 2018

12th March 2018 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Ford Ka (petrol manual) was on average the fastest selling used car in February, taking an average of just 17 days to leave forecourts.

Whilst a nippy hatchback may have topped the national top 10 list last month, as the UK shivered in wintery weather conditions, second, third and fourth place were taken by hardy SUVs. Both the 2015 Audi Q5 (diesel automatic) and the 2015 Vauxhall Antara (diesel manual) took an average of 19 days to sell in February, whilst the 2011 Audi Q5 (diesel manual) took a respectable 20.

Defying the trends in the new car market, February was another solid month for used diesels, making up seven of the national top 10. A diesel also took the top spot in three of the thirteen regions and countries tracked: North West (2016 Hyundai Tucson –  diesel manual – 19 days), Wales (2017 Nissan Qashqai – diesel manual – 24 days) and Northern Ireland (2017 VW Golf – diesel manual – 37 days).

Hatchbacks were outnumbered nationally, but at a regional/country level, they were the clear winners, recording the fastest turn of sale in all but one region. In fact, so popular was the hatchback in the West Midlands, the South West, Yorkshire and Northern Ireland last month, no other body type made it onto their respective top 10s.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The year ahead holds some exciting opportunities for retailers, and finance will play an increasingly important role in driving growth, particularly within the used car market. As we can see from our data, the most popular second-hand cars are three to four years old. Because of finance, these younger, more desirable, but more expensive cars are becoming more accessible to consumers who increasingly view cost as a monthly payment, not as a total price. Making finance easier to understand, and easier to navigate, will really help retailers stand out in today’s competitive market.”

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader’s data management solution, took an average of just 31 days to sell a car in February, compared to a market average of 69 – 55% faster than those that don’t use the data management tool.

Karolina continued: “It’s great to see such a low average turn of sale on a national level, but looking at a more granular level, we can see that some vehicles are taking over 40 or 50 days to sell. As every retailer knows, the longer a car sits on a forecourt the smaller the profit margin. Using data to complement your own expertise to identify and stock the most desirable cars in your area can make all the difference between 70 days and 20.”

The UK’s Top 10 Fastest Selling Used Cars in February 2018:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2016 Ford Ka Hatchback Petrol Manual 17 99.03% £6,755
2 2015 Audi Q5 SUV Diesel Automatic 19 98.22% £24,056
3 2015 Vauxhall Antara SUV Diesel Manual 19 99.51% £9,782
4 2011 Audi Q5 SUV Diesel Manual 20 100.15% £14,008
5 2011 Peugeot 3008 Hatchback Diesel Automatic 21 97.90% £5,466
6 2015 Renault Captur Hatchback Diesel Automatic 22 99.17% £10,708
7 2015 Hyundai ix35 Estate Petrol Manual 22 99.57% £11,371
8 2015 Volvo XC90 Estate Diesel Automatic 22 100.49% £35,327
9 2015 Mazda CX-5 SUV Diesel Manual 23 98.73% £14,964
10 2015 Ford Focus Hatchback Petrol Automatic 23 101.72% £10,445

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 55%. Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel: +44 203 747 7234

Thanks to everyone that played #ATFestive today. In case you weren't sure of the answer, here it is... We'll announce the winner on Monday along with the next question. Have a great weekend 🎅 https://t.co/sLZI6mTlKr
Day five of the #ATFestive giveaway. If you work in the UK automotive industry and fancy winning a £50 Amazon voucher for you or your team, just answer this question....you shouldn't have too far to go to find the answer 😉Good luck! 🎄🎄 https://t.co/wKLWluYym9
According to data from the Auto Trader Fastest Selling Index the @renault_uk Zoe was the UK's fastest selling used car in December AND 2019 as a whole. It marks the first time a pure #electricvehicle has taken the annual top spot. Read more here: https://t.co/UnmbW8lHEz https://t.co/XBRj8E9EsW
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And that's it for day four of #ATFestive. Here's the answer - it is of course the brilliant @PeugeotUK 3008. Thank you to everyone who played today. We'll reveal the winner tomorrow along with question 5 🎄 https://t.co/TcZCTDL5Xh
Day four of #ATFestive and your chance to scoop a £50 Amazon voucher for you or your team. If you work in the UK automotive industry, all you need to do is answer today's question by 5pm this evening. Good luck! 🎁🎁 https://t.co/PJiYCT6MrL
Congratulations to the team at @RobinLuscombe ...you've won yesterday's #ATFestive giveaway and a £50 Amazon voucher 🥳 Stay tuned for today's question 🎅 https://t.co/OPcrvnLtng
And that's it for another day of #ATFestive - here is the answer. Did you get it right? Thanks so much to everyone that's playing along. We'll be revealing the winner tomorrow, along with question 4. Good luck! 🎄🎁 https://t.co/sOnAmMEF1x
Day three of #ATFestive. If you work in the UK automotive industry then here's your chance to win a £50 Amazon voucher. Just answer the question below by 5pm. Good luck 🎄 https://t.co/TyJ26ehSDe
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Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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