Press release

Women bikers on the rise despite blockers to ride, says Auto Trader

  • Auto Trader reveals 36% year-on-year (YoY) increase of female users on bike pages, whilst comparethemarket.com shows younger women are taking the lead

  •  However, DVLA data shows women are LESS likely to pass Practical Motorcycle test
  • Women are facing other barriers to riding, including being judged by others and stereotyped, limited gear available to them, and even a limited selection of bikes
  • For more information on buying and selling bikes, visit: https://www.autotrader.co.uk/bikes

 

New figures released by Auto Trader, the UK’s largest digital automotive marketplace, has revealed that the number of female bikers is on the rise.

In June 2021, there was a YoY increase of 36% of female users on Auto Trader’s bike website, and a 34% increase YoY of brand-new female users. According to internal data, 48% all female users in 2021 are new. Ad views for bikes overall were up 12% YoY.

Younger women in particular are leading the change, with comparethemarket.com revealing women most likely to buy a bike are those aged 25-34.

This comes despite women facing continued blockers to riding, from being judged and stereotyped by others, to having a limited amount of protective clothing available to them, according to Sallyha Din from Ride of Your Life podcast.

Other blockers include limited bike selection due to height and weight differences, being the only woman in a group of male bikers, and having to justify their presence at bike events.

Sallyha says: “You constantly have to prove you belong on a motorcycle. Although there is a great amount of change occurring in this industry, you can still come across attitudes of expecting women to sit on the back seat.”

CASE STUDY: For a full list of barriers and further discussion with Sallyha Din, please contact Rebecca Lloyd-Wright, Auto Trader to arrange an interview.  

Additionally, according to 2020/21 DVLA data[1], men were 20% more likely to pass their Practical Motorcycle Test Module 1 than women.  

However, it’s not all bad news for female bikers. According to comparethemarket.com, women typically have £80 lower premiums than men on average when it comes to bike insurance.

Comparethemarket.com has also revealed the top 10 bikes owned by female riders in UK (as of June 2021):

  1. HONDA CBR 125 R
  2. HONDA CBF 125
  3. YAMAHA YBR-125
  4. HONDA MSX 125
  5. HONDA VISION 110
  6. KAWASAKI ER-6F ABS
  7. HONDA VFR 800 V4 VTECH
  8. TRIUMPH BONNEVILLE STREET TWIN
  9. HYOSUNG GV 125
  10. HONDA CG 125

Auto Trader’s Rory Reid says: “I’ve been riding bikes for many years, so personally know the sheer joy people experience from it. It’s therefore no surprise that more women are taking riding up themselves, but clearly there is a long way still to go to level the playing field. The good news is that brands are paying attention and working on wider selections of bikes, many of which are on Auto Trader.”

For more information on buying and selling bikes, visit: https://www.autotrader.co.uk/bikes

- ENDS-

 

For all media enquiries, please contact:

Rebecca Lloyd-Wright | Rebecca.Lloyd-Wright@autotrader.co.uk | 07977132931

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest automotive marketplace. Our marketplace sits at the heart of the car buying process, with the largest number of buyers and the biggest choice of trusted stock.

Auto Trader exists to change how the UK shops for cars by providing the best online car buying experience and enabling all retailers to sell online. We are building stronger partnerships with our customers, using our voice and influence to drive more environmentally friendly vehicle choices and creating an inclusive and diverse culture for all of our people.

Auto Trader listed on the London Stock Exchange in March 2015 and is a member of the FTSE 100 Index.

For more information, please visit https://plc.autotrader.co.uk/who-we-are/about-us/

[1] https://www.gov.uk/government/statistical-data-sets/driving-test-statistics-drt#motorcycle-riding-test-pass-rates-drt04 (2020/2021 pass rate 77.1% for males, 57% for females).

Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process. https://t.co/AySv9w7RwG
Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process. https://t.co/YiU38W6Vc5
Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
Last week saw the 89th week of consecutive used car price growth, with prices rising 28.6% year-on-year. With used car prices continuing to rise it’s crucial to keep repricing your stock inline with the market to ensure you aren’t leaving profit on the table. https://t.co/MRHJVoNvzs
2021 was a record year for new electric vehicles on our marketplace which saw a record number of advert views in 2021, with 1 in 5 new car advert views now for an electric vehicle. What EVs do you think we'll see drawing the most attention in 2022? https://t.co/niblnnJaPl
Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience