Who we are

Auto Trader is the UK and Ireland’s largest digital automotive marketplace, bringing together the largest and most engaged consumer audience with the largest pool of vehicle sellers

In this section

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Learn more about us

What we do

There are 10 million transactions each year and we are driving change in how consumers are shopping for these cars online

Understand how we work

Our history

We’ve evolved from an entrepreneurial print media business into one of the UK's leading digital businesses

See how we’ve evolved

Our strategy

Our strategy is to improve the process of buying and selling vehicles in the UK, evolve the automotive ecosystem and become the most admired digital business

Our growth horizons

Our business model

Auto Trader is the UK’s largest digital automotive marketplace

See how we create value

Our culture and values

We have built a digital culture that is values-led, customer-centric and data-driven, underpinned by a diverse and inclusive team

See how we bring our values to life

The teams

Everyone at Auto Trader is crucial to what we do

Meet our leadership teams

Video

Watch our latest digital ad

Car buying's back

@ATInsight

With forecourts in England and Wales set to open next week, our Data & Insight Director @therickw shares our latest audience insights revealing how we are seeing buyer behaviour change as lockdown measures ease. https://t.co/yIMnXbLtn0

Performance Rating helps you quickly understand how well your adverts are performing vs competing adverts and know whether your adverts are winning buyers’ attention. Plus we’ve improved how you can track performance improvements over time. https://t.co/4IhSUpEV81

Following 4 months of price growth slowing, due to the record levels of demand in the market, last month not only saw the 12th consecutive month of price growth but also the first monthly increase in the rate of growth since October 2020. https://t.co/aQQ27H6QOl

A reminder from @stuart_trader to login to Portal to let us know if you offer admin fees. 92% of retailers already have. https://t.co/TkUEpnyx5p

When we look at vehicle pricing by age bands we can see strong growth for all vehicles, with those vehicles in the 5-10 year old and 10-15 year old age bands seeing the strongest like-for-like price growth. https://t.co/0PvxqEjLvZ

Our Data & Insight Director @therickw returns for his ever popular audience update, revealing that visits to our marketplace are up by 89.4% compared to the same period in 2020 and up by 27.5% when compared to the same period in 2019. #RichWalkerfanclub https://t.co/NR8mywkxCE

Just 15 minutes until today's webinar. You can still register to watch live or stay tuned right here for the highlights > https://t.co/Foqq4rVl2N https://t.co/my9knVy7eL

For the first time since August, new car registration numbers grow with the @SMMT reporting a welcome year-on-year growth in registrations of 11.5% in March. https://t.co/WAPeT02wou

As forecourts reopen, we look at reasons to be optimistic for April and share some practical advice for retailers looking to keep up with the industry as it moves forward beyond the pandemic. https://t.co/BwGEsCm9Kj

Register for next week's webinar where @Lusky91 of Luscombe's Leeds will reveal how they have advanced their digital retailing during lockdown and how they’re going to use these learnings to make more efficient sales in future > https://t.co/Foqq4rVl2N https://t.co/7opxnTlSdV

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20