Autotrader puts award-winning retailers in the spotlight with local billboard campaign

Digital billboard campaign celebrates the 2026 Retailer of the Year winners across car, van and bike, alongside New Car Retailer of the Year, in their local communities from 2 November until year-end.

Bridgend Van Centre, Sinclair Group and Carl Rosner Motorcycles are among the category winners being recognised.

Autotrader has launched a nationwide digital billboard campaign to help its award-winning retailers stand out to local car, van and bike buyers. The campaign celebrates the Retailer of the Year winners of the 2026 Autotrader Retailer Awards.

Developed directly with the winners, each billboard combines the retailer’s own branding with its award recognition. The campaign is designed to raise local brand awareness and help buyers choose with greater confidence by highlighting the retailer’s award-winning credentials. It also gives businesses a high-visibility way to share their success with customers, teams and communities.

Now in their 19th year, the awards assessed around 14,000 retailer partners through data analysis, mystery shopping and independent judging. Just 93 businesses were shortlisted and 31 named winners, spanning independent and franchised car, van and bike retailers.

The awards’ top accolade, Retailer of the Year, recognises the very best in automotive retail, with 12 awards across the different size and market categories for car, van and bike retailers. These winners set the standard for the industry, demonstrating consistent excellence across their businesses.

Our Retailer Awards are all about recognising the brilliant businesses and people delivering great experiences for car, van and bike buyers across the UK. But we wanted that recognition to go beyond the awards themselves. Putting our Retailer of the Year winners on billboards in their local communities is more than just a chance to celebrate with their teams and customers. We want to help these businesses stand out and build trust with local buyers, so those buyers can feel more confident choosing an award-winning retailer.

Key spokesperson

Rebecca Clark

Group Sales Director

CONNECT

Winning Retailer of the Year is a fantastic achievement for our team, and the billboard is a great way to celebrate it with the local community. We’re proud of the hard work behind this award and delighted to share the news across the area.

Amy Chohan, Marketing Manager at Sinclair Group

View the full list of 2026 Autotrader Retailer Award winners.