Press release

Auto Trader extends retailer support into May

Auto Trader, the UK’s largest digital automotive marketplace, today provides a further update to its customers in response to the ongoing COVID-19 situation.

The UK automotive market continues to face unprecedented levels of disruption, and following the government’s announcement on 16th April, vehicle retailers must now remain closed for business for at least a further three weeks. We will advise our customers today that, while they are required to remain closed during May, our advertising packages will continue to be free.

Nathan Coe, Auto Trader’s Chief Executive Officer, commented: “We remain committed to supporting our customers, our industry and our people. As our customers are not able to meaningfully trade, we will do what we can to support them such that when restrictions are lifted, they are able to get back to business.

“To the extent retailers are still able to engage with buyers, we are seeing plenty of activity through email, calls and text chat. Many retailers are treating these leads as a pipeline for future sales for when the market re-opens.”

To help retailers to stay up-to-date with Auto Trader’s latest insight, it has a dedicated Retailer Support Hub on its Trade Marketing Site, is hosting weekly webinars, and all its customers now have access to its new Market Insight Tool.

-ENDS-

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit https://plc.autotrader.co.uk/

For all media enquiries, please contact:

Andrew Nankervis | Andrew.nankervis@autotrader.co.uk

As #cardealers re-opened their showrooms on Monday we saw the highest day for new car leads since we launched the new car platform. To find out more about #advertising your #newcars with us, email brandnew@autotrader.co.uk https://t.co/ke5xKYmGME
That's it for this week's webinar. Thanks to our guest @mikejonesase for joining us once again and be sure to register for next week's webinar at https://t.co/NiN0Kwzkit https://t.co/9pwRYEnOJa
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Great advice from @stuart_trader - be sure to reorganise your back end to cope with the surge in leads. A missed call could be a missed sale!

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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