Auto Trader, the UK’s largest digital automotive marketplace, today provides a further update to its customers in response to the ongoing COVID-19 situation.
The UK automotive market continues to face unprecedented levels of disruption, and following the government’s announcement on 16th April, vehicle retailers must now remain closed for business for at least a further three weeks. We will advise our customers today that, while they are required to remain closed during May, our advertising packages will continue to be free.
Nathan Coe, Auto Trader’s Chief Executive Officer, commented: “We remain committed to supporting our customers, our industry and our people. As our customers are not able to meaningfully trade, we will do what we can to support them such that when restrictions are lifted, they are able to get back to business.
“To the extent retailers are still able to engage with buyers, we are seeing plenty of activity through email, calls and text chat. Many retailers are treating these leads as a pipeline for future sales for when the market re-opens.”
To help retailers to stay up-to-date with Auto Trader’s latest insight, it has a dedicated Retailer Support Hub on its Trade Marketing Site, is hosting weekly webinars, and all its customers now have access to its new Market Insight Tool.
About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit https://plc.autotrader.co.uk/
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