Press release

Auto Trader Fastest Selling Index | September 2019

It’s back to school with SEAT as the Alhambra retains its fastest selling car status

  • SEAT Alhambra remains fastest selling used car according to Auto Trader’s live market data
  • Seven seaters see popularity rise as families get back to school

For the second consecutive month, the 2016 SEAT Alhambra (diesel, automatic) is the UK’s fastest selling used car, with the potential to sell in an average of just 23 days[1] when priced to the live retail market.

That’s the finding from the Auto Trader Fastest Selling Index, which utilises the industry’s largest and most robust data set to identify which cars have the potential to leave forecourts fastest, as well as those likely to take the longest based on live market supply and consumer demand.

As of 16th September, the Index revealed that if priced according to the live retail market, MPVs and 4x4s have the potential to sell faster than their smaller counterparts. Seven is clearly the magic number, as the Alhambra is joined in the top three by its seven-seater stable mate the Volkswagen Sharan, with the 2017 and 2016 models ranked second and third - a sure sign the school run is influencing purchase decisions.

Powered by the Auto Trader Retail Rating metric, the Index is based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it offers the most accurate and immediate view of the fast-moving market – unlike other models which are limited to a monthly retrospective view.   

Fastest selling by fuel type

When it comes to the current fastest selling car by fuel type, the 2015 Dacia Sandero Stepway (manual) took the petrol top spot, with a potential turn time of 30 days, whilst the 2016 SEAT Alhambra (2016 automatic – 24 days) came up trumps for diesel, reflecting its national position.

Following its national success last month (ranked third and fourth), the accessible 2015 Renault Zoe (automatic) retains its title as the current fastest selling EV with a potential to sell in just 26 days.

Hatchbacks dominate regionally

Despite diesel’s national dominance, seven of the 12 regions and countries tracked by the Index reported a petrol as the fastest selling car. What’s more, whilst big was best at a national level, regionally hatchbacks ruled: North East (2015 Volkswagen Polo – petrol, manual – 32 days), Northern Ireland (2015 Volkswagen Polo – petrol, manual – 30 days), Scotland (2016 Mercedes-Benz A-Class – diesel, automatic – 27 days), South West (2016 Mercedes-Benz A-Class – diesel, automatic – 29 days), West Midlands (2015 Volkswagen Polo – petrol, manual – 31 days), London (2015 Volkswagen Polo – petrol, manual – 31 days) and Wales (2015 Volkswagen Polo – petrol, manual – 30 days).

Commenting on the findings, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “Due to a growing array of exceptional macro-economic influences, the market is constantly shifting – supply, demand and price are all changing by the day. We strongly believe that to succeed within this challenging environment retailers need to be agile and able to adapt their forecourt strategy quickly. Data intelligence is key to this. Complementing their own years of experience, data can inform every aspect of the sales process to ensure they’re stocking the right cars for the right price, helping to speed up the days to turn and increasing profits in the process.”       

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of Retail Accelerator, Auto Trader’s data management solution which is powered by the Auto Trader Retail Rating metric, are able to sell their vehicles an average of 12.8 days faster than those retailers that don’t use the data management tool.

 Current fastest selling used cars (by days to turn) – as of 16th September 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2016 SEAT Alhambra

Diesel - Automatic

99.98

23

2

2017 Volkswagen Sharan

Diesel - Automatic

99.93

25

3

2016 Volkswagen Sharan

Diesel - Automatic

99.49

26

4

2016 Renault Zoe

Electric - Automatic

99.52

27

5

2016 Ford Grand C-Max

Diesel - Automatic

99.52

27

6

2015 Dacia Sandero Stepway

Petrol - Manual

99.55

29

7

2016 Land Rover Discovery Sport

Diesel - Automatic

99.51

29

8

2018 Citroen Grand C4 Picasso

Diesel - Automatic

99.45

30

9

2015 Volkswagen Polo

Petrol - Manual

99.65

31

10

2017 Volkswagen Touareg

Diesel – Automatic

99.43

33

Current slowest selling used cars (by days to turn) – as of 16th September 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 Volkswagen Golf

Electric - Automatic

1.74

150

2

2018 Citroen C4 Picasso

Petrol - Manual

1.84

150

3

2019 Audi Q2

Diesel - Manual

2.00

150

4

2019 Nissan Micra

Diesel – Manual

2.07

150

5

2019 Citroen C4 Cactus

Diesel - Automatic

2.12

150

6

2019 SsangYong Tivoli

Diesel - Manual

1.87

149

7

2019 SsangYong Tivoli 

Diesel - Automatic

1.96

146

8

2019 Jeep Compass

Manual - Automatic

2.17

146

9

2019 Peugeot 508

Diesel - Manual

1.66

143

10

2019 Audi A5

Diesel - Automatic

2.00

143

 

- ENDS-

[1] As of 16th September 2019

Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
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Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm
A quick summary of what we have covered in today's webinar from @ClarkRjoclark. https://t.co/QFgNQYhCR8
Prices then are still strong, but we are still seeing under-priced stock on our marketplace which means there is profit being left on the table. It's key then to monitor the live market prices and re-price to the live market value to avoid missing out on profit. https://t.co/3jGvyFVPIn

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