Press release

Auto Trader Fastest Selling Index | September 2019

It’s back to school with SEAT as the Alhambra retains its fastest selling car status

  • SEAT Alhambra remains fastest selling used car according to Auto Trader’s live market data
  • Seven seaters see popularity rise as families get back to school

For the second consecutive month, the 2016 SEAT Alhambra (diesel, automatic) is the UK’s fastest selling used car, with the potential to sell in an average of just 23 days[1] when priced to the live retail market.

That’s the finding from the Auto Trader Fastest Selling Index, which utilises the industry’s largest and most robust data set to identify which cars have the potential to leave forecourts fastest, as well as those likely to take the longest based on live market supply and consumer demand.

As of 16th September, the Index revealed that if priced according to the live retail market, MPVs and 4x4s have the potential to sell faster than their smaller counterparts. Seven is clearly the magic number, as the Alhambra is joined in the top three by its seven-seater stable mate the Volkswagen Sharan, with the 2017 and 2016 models ranked second and third - a sure sign the school run is influencing purchase decisions.

Powered by the Auto Trader Retail Rating metric, the Index is based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it offers the most accurate and immediate view of the fast-moving market – unlike other models which are limited to a monthly retrospective view.   

Fastest selling by fuel type

When it comes to the current fastest selling car by fuel type, the 2015 Dacia Sandero Stepway (manual) took the petrol top spot, with a potential turn time of 30 days, whilst the 2016 SEAT Alhambra (2016 automatic – 24 days) came up trumps for diesel, reflecting its national position.

Following its national success last month (ranked third and fourth), the accessible 2015 Renault Zoe (automatic) retains its title as the current fastest selling EV with a potential to sell in just 26 days.

Hatchbacks dominate regionally

Despite diesel’s national dominance, seven of the 12 regions and countries tracked by the Index reported a petrol as the fastest selling car. What’s more, whilst big was best at a national level, regionally hatchbacks ruled: North East (2015 Volkswagen Polo – petrol, manual – 32 days), Northern Ireland (2015 Volkswagen Polo – petrol, manual – 30 days), Scotland (2016 Mercedes-Benz A-Class – diesel, automatic – 27 days), South West (2016 Mercedes-Benz A-Class – diesel, automatic – 29 days), West Midlands (2015 Volkswagen Polo – petrol, manual – 31 days), London (2015 Volkswagen Polo – petrol, manual – 31 days) and Wales (2015 Volkswagen Polo – petrol, manual – 30 days).

Commenting on the findings, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “Due to a growing array of exceptional macro-economic influences, the market is constantly shifting – supply, demand and price are all changing by the day. We strongly believe that to succeed within this challenging environment retailers need to be agile and able to adapt their forecourt strategy quickly. Data intelligence is key to this. Complementing their own years of experience, data can inform every aspect of the sales process to ensure they’re stocking the right cars for the right price, helping to speed up the days to turn and increasing profits in the process.”       

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of Retail Accelerator, Auto Trader’s data management solution which is powered by the Auto Trader Retail Rating metric, are able to sell their vehicles an average of 12.8 days faster than those retailers that don’t use the data management tool.

 Current fastest selling used cars (by days to turn) – as of 16th September 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2016 SEAT Alhambra

Diesel - Automatic

99.98

23

2

2017 Volkswagen Sharan

Diesel - Automatic

99.93

25

3

2016 Volkswagen Sharan

Diesel - Automatic

99.49

26

4

2016 Renault Zoe

Electric - Automatic

99.52

27

5

2016 Ford Grand C-Max

Diesel - Automatic

99.52

27

6

2015 Dacia Sandero Stepway

Petrol - Manual

99.55

29

7

2016 Land Rover Discovery Sport

Diesel - Automatic

99.51

29

8

2018 Citroen Grand C4 Picasso

Diesel - Automatic

99.45

30

9

2015 Volkswagen Polo

Petrol - Manual

99.65

31

10

2017 Volkswagen Touareg

Diesel – Automatic

99.43

33

Current slowest selling used cars (by days to turn) – as of 16th September 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 Volkswagen Golf

Electric - Automatic

1.74

150

2

2018 Citroen C4 Picasso

Petrol - Manual

1.84

150

3

2019 Audi Q2

Diesel - Manual

2.00

150

4

2019 Nissan Micra

Diesel – Manual

2.07

150

5

2019 Citroen C4 Cactus

Diesel - Automatic

2.12

150

6

2019 SsangYong Tivoli

Diesel - Manual

1.87

149

7

2019 SsangYong Tivoli 

Diesel - Automatic

1.96

146

8

2019 Jeep Compass

Manual - Automatic

2.17

146

9

2019 Peugeot 508

Diesel - Manual

1.66

143

10

2019 Audi A5

Diesel - Automatic

2.00

143

 

- ENDS-

[1] As of 16th September 2019

Our latest Retailer Performance Masterclass on distance selling is now live. Take the module now to become an expert on all things distance selling > https://t.co/Wm6Ve34Tf1 https://t.co/TVqYfZdDJy
Register now for next week’s webinar where we’ll be revealing how to keep buyers locked into your adverts for longer along with an update on the wholesale market from @dealerauction1. Register now at https://t.co/fRY30yjrUU https://t.co/H1VUtOHteP
Our latest pricing data, based on the 510,000 vehicles currently available on our marketplace, shows that used car prices continue to record strong levels of growth – up 7.7% YoY – despite the current lockdown measures in place. https://t.co/SVtIcJmKq5
In our latest blog, we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible. Click below to find out more 👇https://t.co/ssr5eAs64R
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far up 39% versus the same time last year. Find out more in our latest blog 👇 https://t.co/dxDDCqPR7l
Our Data & Insight Director @therickw shares our latest audience insights, including how many visitors, ad views and leads we have seen since the start of 2021. https://t.co/4CJ0pNun49
It's the final day of @AMchatter #AMLVirtual. Be sure to check out the virtual and listen in to their expert speakers 👇 https://t.co/Jr38eTuWKq
Closing off today's webinar, @stuart_trader announces the launch of our next (and very topical) #RPMAccredited module on Distance Selling. Find out more and become accredited now > https://t.co/Wm6Ve34Tf1 https://t.co/UUpT9NlIaR
Nona Bowkis from @Lawgistics_UK is now on to answer your questions. She kicks off by confirming that everything paid by the consumer, including a warranty, has to be refunded in the event of a return within the 14 day cooling off period. https://t.co/mEtXKnB1Cw
Last week we asked retailers if they were operating click & collect or home delivery with 94% indicating they have and this week we can see that 79% have seen success. https://t.co/HqLuUGEYCi

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience