Press release

Auto Trader reveals the most popular cars of 2017

London, 29th December– The BMW 3 Series retains its title as the most searched for car in the UK, according to Auto Trader – the UK’s largest online marketplace for new and used cars.

The 3 Series has held this title for seven consecutive years, and was searched for over 40 million times on Auto Trader in 2017, closely followed by the hugely popular Volkswagen Golf, which has sat in second position for nine years running.

The annual top ten listing indicates the nation’s enduring interest in premium models, with BMW and Mercedes-Benz featuring five times in the list.

Auto Trader’s top ten most searched for cars in 2017

RANK MAKE MODEL
1 BMW 3 SERIES
2 VOLKSWAGEN GOLF
3 MERCEDES-BENZ C CLASS
4 FORD FOCUS
5 BMW 1 SERIES
6 BMW 5 SERIES
7 FORD FIESTA
8 AUDI A3
9 MERCEDES-BENZ E CLASS
10 VAUXHALL ASTRA

In a year dominated by the demonisation of diesel, the results have been broken down using Auto Trader’s Fuel Type filter to reveal the most searched for diesel, petrol, hybrid and electric cars in 2017. The BMW 3 Series was the most searched for diesel car, followed by the Volkswagen Golf and BMW 5 Series respectively. The Volkswagen Golf tops the list of the most searched for petrol cars, in a list which is dominated by family car favourites, including the Ford Focus, Ford Fiesta, Honda Civic and Vauxhall Corsa.

Auto Trader’s top ten most searched for cars in 2017, broken down by fuel type

RANK DIESELMAKE AND MODEL PETROLMAKE AND MODEL HYBRIDMAKE AND MODEL ELECTRICMAKE AND MODEL
1 BMW 3 SERIES VOLKSWAGEN GOLF TOYOTA AURIS NISSAN LEAF
2 VOLKSWAGEN GOLF BMW 3 SERIES TOYOTA PRIUS BMW i3
3 BMW 5 SERIES FORD FOCUS MERCEDES-BENZ E CLASS MERCEDES-BENZ B CLASS
4 MERCEDES-BENZ C CLASS FORD FIESTA MITSUBISHI OUTLANDER RENAULT ZOE
5 MERCEDES-BENZ E CLASS AUDI A3 MERCEDES-BENZ C CLASS VOLKSWAGEN GOLF
6 AUDI A3 BMW 1 SERIES TOYOTA YARIS HYUNDAI IONIQ
7 BMW 1 SERIES MERCEDES-BENZ C CLASS LEXUS CT 200H KIA SOUL
8 FORD FOCUS VAUXHALL ASTRA BMW 3 SERIES MITSUBISHI OUTLANDER
9 AUDI A4 HONDA CIVIC TOYOTA RAV4 TESLA MODEL S
10 VOLKSWAGEN PASSAT VAUXHALL CORSA VOLKSWAGEN GOLF VAUXHALL AMPERA

Ivan Aistrop, Road Test Editor at Auto Trader, said: “These results show that British car buyers are very keen on spoiling themselves, with premium manufacturers featuring very heavily in our list of most searched-for cars.

“In fact, if you look at the list of most searched-for diesel cars, you’ll see it contains more premium products than for any other fuel type, suggesting that diesel cars are still desirable for buyers despite recent negative press coverage. At the same time, one look at the list of the most searched-for electric cars shows you that the market now offers some really capable and desirable choices, putting us in a great place to take the step towards an all-electric future.

The most searched for electric car in 2017 was the Nissan Leaf, followed by the BMW 13 in second place and the Mercedes-Benz B Class in third place. Toyota takes the top two spots in the most searched for hybrid lists, with the Toyota Auris and Prius coming first and second respectively.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk 07703 767 099

Andrew Nankervis, Senior PR Manager, Andrew.nankervis@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

We've got something very exciting launching soon... Wednesday 7th October, save the date 👀 #RPM https://t.co/op0RVqngLN
The @KiaUK Sorento is currently the UK’s fastest selling car, taking an average of just 24 days to turn on UK forecourts according to our Fastest Selling Index. #atinsightoftheday #kia #mazda #peugeot #mercedes-benz https://t.co/0amym8KyIK
Join us on Thursday at 10am for our next #webinar to hear our latest #automotiveindustry updates and #insights and to hear from our CEO, Nathan Coe and @MarshallMotorGp Register now >https://t.co/knn3yUlJ3l https://t.co/HaxCu2EFss
Nathan Coe, our CEO, shared an update with our customers today reassuring them that Boris' announcement earlier this week has had no negative impact on consumer demand. Read Nathan's full thoughts on our latest blog post: https://t.co/sx37kiEHBY
Used car prices continue to climb with last week seeing overall used car prices increase by 7.7%, up from 7.4% the week before and the 20th week of consecutive price growth. #atinsightoftheday #usedcar #Pricing #Petrol #diesel #ElectricCars https://t.co/dmR56DmzNf
Following this week’s government announcement, @stuart_trader, @ClarkRjoclark and @therickw got together to share with you our latest #data & #insights and why there should be no cause for concern in the #AutomotiveIndustry. Watch now at https://t.co/Bch7T5zgYf https://t.co/fTBAjSqCzU
A large segment of buyers believe that owning a car is more important now than it was pre-#COVID19. With that in mind, have you experienced a surge in demand and how have you adapted to meet it? #atinsightoftheday #cardealers https://t.co/J7IikqsNyW
In light of yesterday’s @GOVUK announcement about the new #COVID19 restrictions, our CEO Nathan Coe provides you with the latest #automotive market update and reveals that all indications suggest that consumer demand will continue to remain strong https://t.co/k9dMUo0zCb
Simplifying the car buying process is key to ensuring buyers get their perfect car with ease. So what are you doing and what do you think still needs to be done to simplify the car buying journey? #atinsightoftheday https://t.co/IBp0CHzBgK
The Auto Trader Retailer Awards are back for 2020 in an all new digital format. Register now and join us live to find out if you are one of this year's winners > https://t.co/KwMTCYTfu9 https://t.co/pdnGmFmWcZ

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience