Press release

Auto Trader reveals the most popular cars of 2017

London, 29th December– The BMW 3 Series retains its title as the most searched for car in the UK, according to Auto Trader – the UK’s largest online marketplace for new and used cars.

The 3 Series has held this title for seven consecutive years, and was searched for over 40 million times on Auto Trader in 2017, closely followed by the hugely popular Volkswagen Golf, which has sat in second position for nine years running.

The annual top ten listing indicates the nation’s enduring interest in premium models, with BMW and Mercedes-Benz featuring five times in the list.

Auto Trader’s top ten most searched for cars in 2017

RANK MAKE MODEL
1 BMW 3 SERIES
2 VOLKSWAGEN GOLF
3 MERCEDES-BENZ C CLASS
4 FORD FOCUS
5 BMW 1 SERIES
6 BMW 5 SERIES
7 FORD FIESTA
8 AUDI A3
9 MERCEDES-BENZ E CLASS
10 VAUXHALL ASTRA

In a year dominated by the demonisation of diesel, the results have been broken down using Auto Trader’s Fuel Type filter to reveal the most searched for diesel, petrol, hybrid and electric cars in 2017. The BMW 3 Series was the most searched for diesel car, followed by the Volkswagen Golf and BMW 5 Series respectively. The Volkswagen Golf tops the list of the most searched for petrol cars, in a list which is dominated by family car favourites, including the Ford Focus, Ford Fiesta, Honda Civic and Vauxhall Corsa.

Auto Trader’s top ten most searched for cars in 2017, broken down by fuel type

RANK DIESELMAKE AND MODEL PETROLMAKE AND MODEL HYBRIDMAKE AND MODEL ELECTRICMAKE AND MODEL
1 BMW 3 SERIES VOLKSWAGEN GOLF TOYOTA AURIS NISSAN LEAF
2 VOLKSWAGEN GOLF BMW 3 SERIES TOYOTA PRIUS BMW i3
3 BMW 5 SERIES FORD FOCUS MERCEDES-BENZ E CLASS MERCEDES-BENZ B CLASS
4 MERCEDES-BENZ C CLASS FORD FIESTA MITSUBISHI OUTLANDER RENAULT ZOE
5 MERCEDES-BENZ E CLASS AUDI A3 MERCEDES-BENZ C CLASS VOLKSWAGEN GOLF
6 AUDI A3 BMW 1 SERIES TOYOTA YARIS HYUNDAI IONIQ
7 BMW 1 SERIES MERCEDES-BENZ C CLASS LEXUS CT 200H KIA SOUL
8 FORD FOCUS VAUXHALL ASTRA BMW 3 SERIES MITSUBISHI OUTLANDER
9 AUDI A4 HONDA CIVIC TOYOTA RAV4 TESLA MODEL S
10 VOLKSWAGEN PASSAT VAUXHALL CORSA VOLKSWAGEN GOLF VAUXHALL AMPERA

Ivan Aistrop, Road Test Editor at Auto Trader, said: “These results show that British car buyers are very keen on spoiling themselves, with premium manufacturers featuring very heavily in our list of most searched-for cars.

“In fact, if you look at the list of most searched-for diesel cars, you’ll see it contains more premium products than for any other fuel type, suggesting that diesel cars are still desirable for buyers despite recent negative press coverage. At the same time, one look at the list of the most searched-for electric cars shows you that the market now offers some really capable and desirable choices, putting us in a great place to take the step towards an all-electric future.

The most searched for electric car in 2017 was the Nissan Leaf, followed by the BMW 13 in second place and the Mercedes-Benz B Class in third place. Toyota takes the top two spots in the most searched for hybrid lists, with the Toyota Auris and Prius coming first and second respectively.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk 07703 767 099

Andrew Nankervis, Senior PR Manager, Andrew.nankervis@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

After steadily increasing for 7 months, the average price of a used car reached an all-time high of £12,977 in Dec. Average diesel prices declined from a high of £14,661 in Oct. to £14,536, whilst petrol reached a record of £11,288. You can read more here: https://t.co/X9MZLisV4Y https://t.co/UMAknC3frw
On an annual basis, the percentage of fuel related searches attributed to diesel have declined 40% since 2016, whilst searches for alternatively fuelled vehicles have shot up 130% and pure electric 179%. Get the full story here: https://t.co/X9MZLisV4Y https://t.co/WcwRX0vf1b
The latest results from the Auto Trader Retail Price Index revealed that the average cost of a used car last year was £12,542; an annual increase of +5%. Second-hand diesels held their value, increasing +3%, whilst petrol grew +7%. You can read more here: https://t.co/X9MZLisV4Y https://t.co/3o4PbNwElY
The FLA reports consumer finance declined -1% in November, reflecting a slowing market. In reality finance is fuelling sales & with prices steadily increasing will be key to unlocking different types of consumer in 2019. Read more in our Market Report https://t.co/lnN0L8ykH2 https://t.co/GU3GI37Oeo
Did you know we've combined Part Ex valuations and Dealer Finance to give you even better quality leads? You can find out more by listening to our recent dedicated webinar: https://t.co/H1yf8kWPnS https://t.co/MMgcsLMFrO
According to the @SMMT, the new car market in 2018 recorded a -6.8% decline on 2017. Diesel dropped nearly -30% but the big winner was AFV, increasing +20.9%. With an array of 2nd gen electric vehicles set to hit the market, will 2019 see the popularity of EVs surge even more? https://t.co/Y6Na7afAJq
Happy 2019! Hopefully not too many sore heads this morning. Remember, December's browsers are ready to be turned into January's buyers - make sure your ads stand out from the crowd with these top tips https://t.co/x8MACPb8S3 https://t.co/x6Zv6U9RkJ
Happy new year to all our customers, partners & friends. Despite what's been a challenging year for the industry both the new & used markets have shown incredible resilience, with both ending 2018 in solid health. That's worth raising a glass to! Cheers https://t.co/zS1WlTUoxt
Auto Trader is a company made up of 800 people committed to providing our customers, car buyers and colleagues with the very best service, platform and work place possible. We're very proud to have received lots of recognition for that commitment in 2018 #proud https://t.co/cC55R67WP0
Did you know that 52% of consumers starting the car buying process already claim to consider the cost of a car as a monthly price, rather than the full retail price? Finance is now central to the car buying process & getting it right, will be key to growth in 2019. https://t.co/yW6gBn0ELO

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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