Press release

Auto Trader reveals the most popular cars of 2017

London, 29th December– The BMW 3 Series retains its title as the most searched for car in the UK, according to Auto Trader – the UK’s largest online marketplace for new and used cars.

The 3 Series has held this title for seven consecutive years, and was searched for over 40 million times on Auto Trader in 2017, closely followed by the hugely popular Volkswagen Golf, which has sat in second position for nine years running.

The annual top ten listing indicates the nation’s enduring interest in premium models, with BMW and Mercedes-Benz featuring five times in the list.

Auto Trader’s top ten most searched for cars in 2017

RANK MAKE MODEL
1 BMW 3 SERIES
2 VOLKSWAGEN GOLF
3 MERCEDES-BENZ C CLASS
4 FORD FOCUS
5 BMW 1 SERIES
6 BMW 5 SERIES
7 FORD FIESTA
8 AUDI A3
9 MERCEDES-BENZ E CLASS
10 VAUXHALL ASTRA

In a year dominated by the demonisation of diesel, the results have been broken down using Auto Trader’s Fuel Type filter to reveal the most searched for diesel, petrol, hybrid and electric cars in 2017. The BMW 3 Series was the most searched for diesel car, followed by the Volkswagen Golf and BMW 5 Series respectively. The Volkswagen Golf tops the list of the most searched for petrol cars, in a list which is dominated by family car favourites, including the Ford Focus, Ford Fiesta, Honda Civic and Vauxhall Corsa.

Auto Trader’s top ten most searched for cars in 2017, broken down by fuel type

RANK DIESELMAKE AND MODEL PETROLMAKE AND MODEL HYBRIDMAKE AND MODEL ELECTRICMAKE AND MODEL
1 BMW 3 SERIES VOLKSWAGEN GOLF TOYOTA AURIS NISSAN LEAF
2 VOLKSWAGEN GOLF BMW 3 SERIES TOYOTA PRIUS BMW i3
3 BMW 5 SERIES FORD FOCUS MERCEDES-BENZ E CLASS MERCEDES-BENZ B CLASS
4 MERCEDES-BENZ C CLASS FORD FIESTA MITSUBISHI OUTLANDER RENAULT ZOE
5 MERCEDES-BENZ E CLASS AUDI A3 MERCEDES-BENZ C CLASS VOLKSWAGEN GOLF
6 AUDI A3 BMW 1 SERIES TOYOTA YARIS HYUNDAI IONIQ
7 BMW 1 SERIES MERCEDES-BENZ C CLASS LEXUS CT 200H KIA SOUL
8 FORD FOCUS VAUXHALL ASTRA BMW 3 SERIES MITSUBISHI OUTLANDER
9 AUDI A4 HONDA CIVIC TOYOTA RAV4 TESLA MODEL S
10 VOLKSWAGEN PASSAT VAUXHALL CORSA VOLKSWAGEN GOLF VAUXHALL AMPERA

Ivan Aistrop, Road Test Editor at Auto Trader, said: “These results show that British car buyers are very keen on spoiling themselves, with premium manufacturers featuring very heavily in our list of most searched-for cars.

“In fact, if you look at the list of most searched-for diesel cars, you’ll see it contains more premium products than for any other fuel type, suggesting that diesel cars are still desirable for buyers despite recent negative press coverage. At the same time, one look at the list of the most searched-for electric cars shows you that the market now offers some really capable and desirable choices, putting us in a great place to take the step towards an all-electric future.

The most searched for electric car in 2017 was the Nissan Leaf, followed by the BMW 13 in second place and the Mercedes-Benz B Class in third place. Toyota takes the top two spots in the most searched for hybrid lists, with the Toyota Auris and Prius coming first and second respectively.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk 07703 767 099

Andrew Nankervis, Senior PR Manager, Andrew.nankervis@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
Join us for an Auto Trader Insights webinar where we will be discussing the current trends we are seeing across the #automotive market as we continue to navigate our way through the #coronavirus outbreak. https://t.co/AxxdZtR7i0 https://t.co/uzTeeCtzHm
On yesterday's customer webinar we highlighted that whilst consumers might not be able to visit dealerships, a variety of metrics indicate there's still consumer demand. If you missed the session, which included @ASE_Global's @mikejonesase, catch up here https://t.co/7qLr0Tz3hT https://t.co/LBGALeheWT
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30 minutes left until today's webinar! Register now to hear the latest advice on what options #cardealers have during #coronavirus. Even if you cant make it we will send you the recording https://t.co/vr0dwQTD3J https://t.co/VuIea3MFoK
Have you signed up to our next weekly webinar? We'll be talking through what options #cardealers have amidst the #coronavirus. Tune in tomorrow at 10am and if you can't make it, sign up and we will send you the recording. https://t.co/vr0dwQTD3J https://t.co/omXRjB386q
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In next week's webinar, we'll be asking our expert panel 'What options do retailers have amidst COVID-19?' Discussions will include furlough for employees & funding for self-employed retailers. Submit your questions when you register: https://t.co/fifT2NvFOB https://t.co/u6YMY1HQB4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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