Press release

New car registrations | March 2019

Ian Plummer offers his view on March's new car performance

Ian Plummer, Auto Trader director, commented:

Despite the growing levels of economic instability and ongoing fuel-type confusion, the market is showing admirable resilience at a time when the industry needs it most. And with the much feared ‘no-deal Brexit’ yet to transpire, the solid market performance should continue into the weeks to come.

“With January to March accounting for around a third of annual sales, retailers and manufacturers have been keen to get a strong Q1 under their belt to offset any potential post-Brexit slowdown. Our research shows that 68% of consumers believe Brexit will lead to general price increases, and it’s not surprising with brands such as Porsche warning that it could result in British car buyers incurring a 10% increase on new car prices. Brands have done a good job capitalising on this uncertainty, offering great deals to entice car buyers into showrooms.

“The immediate outlook remains positive too; not only are Brexit negotiations far from being finalised, but thanks to brands bringing forward stock levels to help boost Q1, there’ll be plenty of deals still available to fuel consumer demand. And based on the stand out success of SUVs last month, which now account for over a third of new car sales, retailers would be wise to make the most of this ongoing love affair.”   

Commenting on the growth of AFVs, Ian continued: “We can see how next week’s introduction of the Ultra-Low Emission Zone (ULEZ) is influencing consumer behaviour in London; searches for AFVs have surged 81% on our market place in just 12 months, whilst diesels declined by a third. It highlights the huge opportunity for market growth AFVs represent; we just need to make it easier for consumers to buy them.

“Vital to this growth, and ultimately the government’s Road to Zero ambitions, will be overcoming the current challenges surrounding the supply of the latest electric models. This will include making the UK a more attractive proposition for manufacturers who are growing increasingly wary of potential tariffs and border delays.

Ever wandered what impact a mention on @BBC_TopGear can have on a brand? Even for the mighty @forduk #Fiesta a review or positive mention can result in a massive spike in ad views on our market place https://t.co/SUyoJrSAAq
And another #MakeACarAMove beauty from @SinclairSkoda !! 👏 https://t.co/0Zq4RENHnp
Did you see the fun we had yesterday with #MakeACarAMovie?! Great effort as always from the gang @eCars247 ! 🤣 https://t.co/ua9VtWTKlK
Exciting news! Entries are now open for the 2019 #ATAwards self-nomination categories: Business Initiative of the Year & the People & Culture Award. As last year's big winner @RobinLuscombe highlights, a winner's logo can make a big difference. Enter here https://t.co/gV180jMxhE https://t.co/QtqBA0dXpq
It's no revelation that new cars are becoming more sophisticated, but did you know that explaining semi-autonomous features & avoiding jargon can not only improve the chances of a sale, but also build brand loyalty? Chris Penny highlights what that could mean for your business. https://t.co/bmUcdNuJ1P
Today marks the launch of Retail Accelerator, the UK's most powerful forecourt management solution. The brand new tool represents 3 years of significant investment in our data capabilities & will replace the successful i-Control. Find out more here: https://t.co/nHb69I2dpu https://t.co/lBVN2bMcuJ
It was a big month for used EVs in March; not only did the @NissanUK Leaf take the top spot as the UK's fastest selling used car, but we saw a record number of AFVs make it onto the regional top 10s. A sign of things to come? Read more here: https://t.co/GtjVcFjCNJ https://t.co/H5eLB5In07
Have you registered for tomorrow's webinar? With a focus on EVs you’ll get an insight into the buying behaviours of 5,000 consumers - the cars they’re buying the shift in buying trends & how to make the overall process easier. Sign up here https://t.co/eqGvYTYqvc https://t.co/ec56vT7I2n
Huge congratulations to the UK winners of @Groupe_Renault's annual Dealers of the Year Awards hosted at the iconic @StadeFrance. @RenaultRetailUK's top performing UK dealers were amongst the very best in the world! 🍾 Read who scooped what award here: https://t.co/99CzFUjdIX
Love cars? Live in the Surrey area? Then make your way to @TrustFordUK #Epsom this Sunday for an amazing 150+ car show in aid of the brilliant automotive charity @BenSupport4Auto. Lots of fun to be had for the whole family so don't miss out; details here https://t.co/OAlcYg387h https://t.co/T9Y7mHqJXZ

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