Press release

New car registrations | March 2019

Ian Plummer offers his view on March's new car performance

Ian Plummer, Auto Trader director, commented:

Despite the growing levels of economic instability and ongoing fuel-type confusion, the market is showing admirable resilience at a time when the industry needs it most. And with the much feared ‘no-deal Brexit’ yet to transpire, the solid market performance should continue into the weeks to come.

“With January to March accounting for around a third of annual sales, retailers and manufacturers have been keen to get a strong Q1 under their belt to offset any potential post-Brexit slowdown. Our research shows that 68% of consumers believe Brexit will lead to general price increases, and it’s not surprising with brands such as Porsche warning that it could result in British car buyers incurring a 10% increase on new car prices. Brands have done a good job capitalising on this uncertainty, offering great deals to entice car buyers into showrooms.

“The immediate outlook remains positive too; not only are Brexit negotiations far from being finalised, but thanks to brands bringing forward stock levels to help boost Q1, there’ll be plenty of deals still available to fuel consumer demand. And based on the stand out success of SUVs last month, which now account for over a third of new car sales, retailers would be wise to make the most of this ongoing love affair.”   

Commenting on the growth of AFVs, Ian continued: “We can see how next week’s introduction of the Ultra-Low Emission Zone (ULEZ) is influencing consumer behaviour in London; searches for AFVs have surged 81% on our market place in just 12 months, whilst diesels declined by a third. It highlights the huge opportunity for market growth AFVs represent; we just need to make it easier for consumers to buy them.

“Vital to this growth, and ultimately the government’s Road to Zero ambitions, will be overcoming the current challenges surrounding the supply of the latest electric models. This will include making the UK a more attractive proposition for manufacturers who are growing increasingly wary of potential tariffs and border delays.

What do Canadian Thanksgiving and @AndrewKorpela's appetite have to do with buying a car online? Find out in this week's tip of the week where we share some tips on how to grab the attention of a growing buyer segment. https://t.co/Eilwe3LhXm
The speed at which used cars sell continues to remain far below what we saw before the pandemic, with last months analysis showing that it took a median of just 24 days for used cars to sell, 3 days quicker than in August. https://t.co/nl83T3y2Wl
Fantastic news 🥳 A huge thank you to everyone that voted for us this year - we're very proud and delighted that our retailer partners have gotten so much value from our platform, particularity during such a challenging period for our industry https://t.co/0xXHDcYemG
COP26 has been dominating headlines over the last few weeks. But what exactly is it? What impact could it have on the automotive industry and why does it matter to you? https://t.co/nGyGxeZvzN
Find out how @HendyGroup, @LookersGroup, @westwaynissan and @PeterVardy are embracing the electric vehicle revolution and enticing consumers into making the switch👉https://t.co/o9S11O5QXS https://t.co/KU8wBqwOXH
In our latest market update, we share our latest audience data and look at whether we are continuing to see strong levels of demand from consumers. https://t.co/p2DSkN8cAv
It's Friday which can only mean 1 thing. It's tip of the week time! In this episode, @AndrewKorpela goes through the findings of the telephone phase of our mystery shopping and explains how you can make the most from a telephone enquiry. https://t.co/Mg0UtWa3aM
September was a month of records for the automotive industry. But we also saw some unexpected challenges and opportunities. Find out more in our latest Market Intelligence report which details our latest insights along with the impact of the fuel crisis👉https://t.co/blOWIg8ZY7 https://t.co/v7SZuYcRM4
📊 Understanding Data - Part Two 📊 Six new masterclasses to help you react to what's happening in the market, right now using our data & insight. Delve deeper into Market Insight, Sales Insight, and Performance Rating - all free & part of your package. https://t.co/aIV5sqm5lZ https://t.co/70UdtL628v
We continue to see a surge in interest in new electric vehicles on our marketplace as a direct result of the fuel crisis and right now it is the @Hyundai_UK IONIQ 5 that is drawing the eye of consumers considering a brand new electric vehicle. https://t.co/WU9MDJserr

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience