Press release

New car registrations | March 2019

Ian Plummer offers his view on March's new car performance

Ian Plummer, Auto Trader director, commented:

Despite the growing levels of economic instability and ongoing fuel-type confusion, the market is showing admirable resilience at a time when the industry needs it most. And with the much feared ‘no-deal Brexit’ yet to transpire, the solid market performance should continue into the weeks to come.

“With January to March accounting for around a third of annual sales, retailers and manufacturers have been keen to get a strong Q1 under their belt to offset any potential post-Brexit slowdown. Our research shows that 68% of consumers believe Brexit will lead to general price increases, and it’s not surprising with brands such as Porsche warning that it could result in British car buyers incurring a 10% increase on new car prices. Brands have done a good job capitalising on this uncertainty, offering great deals to entice car buyers into showrooms.

“The immediate outlook remains positive too; not only are Brexit negotiations far from being finalised, but thanks to brands bringing forward stock levels to help boost Q1, there’ll be plenty of deals still available to fuel consumer demand. And based on the stand out success of SUVs last month, which now account for over a third of new car sales, retailers would be wise to make the most of this ongoing love affair.”   

Commenting on the growth of AFVs, Ian continued: “We can see how next week’s introduction of the Ultra-Low Emission Zone (ULEZ) is influencing consumer behaviour in London; searches for AFVs have surged 81% on our market place in just 12 months, whilst diesels declined by a third. It highlights the huge opportunity for market growth AFVs represent; we just need to make it easier for consumers to buy them.

“Vital to this growth, and ultimately the government’s Road to Zero ambitions, will be overcoming the current challenges surrounding the supply of the latest electric models. This will include making the UK a more attractive proposition for manufacturers who are growing increasingly wary of potential tariffs and border delays.

Auto Trader Highly Rated Awards are back for 2021. Read our latest blog to find out what you need to do to be Highly Rated this year.https://t.co/VAV3GC4u9E
With forecourts across the UK now open, our Data & Insight Director @therickw looks at buyer interactions with adverts on our platforms and how buyer behaviour is changing as forecourts reopen. https://t.co/Zp4A1iMpZR
From the 4th May we have a few changes coming to all of our packages on Auto Trader. https://t.co/z8x6kmM216
A few pointers from @chrispenny222 on how time can be saved through efficiencies in certain areas, allowing you to focus on areas that will improve your buyer's experience and generating more sales. https://t.co/ZFllNoZLZh
March was a record month for our marketplace, with an average of 2.2million visits to our site each day last month. https://t.co/qmKwKTzaYk
Our Data & Insight Director @therickw is on hand to share our latest audience update. Visits to our marketplace were up 102.2% compared to the same period in 2020 and up 35.4% when compared to normal trading conditions on 2019. https://t.co/yZRfUBTOYE
Less than 15 minutes until today's webinar. Register now to watch live or stay tuned right here for the highlights over the next hour > https://t.co/0UKfdpMNro https://t.co/Q6DtumZKVq
Join our next Courageous Conversations where our panel will be exploring political correctness, and what is PC when it comes to language surrounding people from marginalised backgrounds. Register now > https://t.co/pWiuFR0Fob https://t.co/oD6kohVaBf
Right now it's the @Tesla Model 3 that is drawing the most attention from prospective EV buyers on our platform, having the highest volume of advert views of any EV on our platform in the last month. https://t.co/lcXkrBXhPu
As the last of UK forecourts re-open today, we wish you and your business every success as we take our first step forward beyond the pandemic, together. https://t.co/XmKikgktFO

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience