Press release

Retail Price Index | October 2021

No sign of significant slow down in used prices as strong demand fuels 19th month of consecutive growth

According to the latest results from the Auto Trader Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, the huge growth in average used car prices shows no sign of significant easing. In fact, October was the 19th consecutive month of growth, with prices increasing a record 25.6% on a year-on-year and like-for-like basis. It not only marks the largest monthly jump in growth recorded, up from 21.4% in September, but such is the recent acceleration in prices, the average price of a second-hand car has increased nearly £3,000 in just five months, rocketing from £13,973 in May to £16,878 in October.

Highlighting just how strong the used car market currently is, nearly one in four (22.2%) of the nearly new cars available in the market (those aged up to 12 months) are currently more expensive than their brand-new equivalents. This is a significant jump on the previous all-time high of 17% recorded in September, and nearly six times as many than in January (4%).

This growth is continuing to be driven by unique market dynamics, in particular the exceptionally high levels of consumer demand in the market. This is reflected in the huge volumes of traffic to Auto Trader over recent months, which last month was up 30% (64.6 million cross platform visits) when compared with October 2019. The time consumers spent researching their next car on the marketplace also increased, up 18.8% (a total of 9.9 million hours).

Another indicator of the huge demand in the market is the average number of views a car advertised on Auto Trader receives. Last month this average increased 35% when compared to October 2019. As a result, the average number of enquiries being sent to retailers also saw a significant increase, up 40%. What’s more, based on the average number of days to sell, cars were selling 11% faster last month versus two years ago (24 days vs. 27).   

In addition to the massive demand in the market, price growth has also been affected by ongoing new and used car supply challenges: according to the Auto Trader Market Insight tool, which is available for all retailers, supply was down -12.2% last month when compared to October 2019.

Whilst there may be some slight softening, it’s the likely continuation of these dynamics – high demand and constrained – that will keep used car prices on a similar trajectory into next year.  Richard Walker, Auto Trader’s Director of Data and Insights, explained:

What we’re currently seeing in the market is the result of basic economics - exceptionally strong consumer demand and a constrained supply chain which simply cannot catch up. Looking ahead, demand will continue to be fuelled by healthy levels of consumer confidence, a positive shift towards car ownership, and the 1.5 million ‘lost’ car sales in 2020. Add to the fact it’s unlikely we’ll see a strong return on supply levels due to the fall in new car sales volumes over recent years and the lower levels of pre-registration, we can expect strong year-on-year price growth to continue well into next year.

“Although we may see some slight week-on-week softening as a result of typical season trends, for year-on-year growth to slow to the low single digit levels we saw pre-pandemic, supply and demand levels will need to even out. From what we’re seeing in the market, the wider economy, and the hundreds of thousands of daily price observations we’re able to track across the live retail market, there’s simply no evidence to suggest that will be anytime soon

Electric demand surges ahead of ICE

Internal combustion engine vehicles saw levels of supply fall further last month as global chip shortages in the new car market continued to constrain used car availability, with the number of used petrol and diesel cars in the market dropping -5.0% and -12.8% year-on-year respectively.

However, consumer demand remained positive for both fuel types, increasing 7.2% and 1.7% respectively. As a result, like-for-like prices for both used petrol and diesel cars performed positively in October, with the average price of a petrol car (£15,620)  growing by 26.2% year-on-year (up from 21.7% in Sep-21) and the price of a diesel car (£16,880) growing by 26.7% (up from 22.7% in Sep-21).

The rising popularity of electric vehicles continued into October, with more people considering the switch from traditional fuel types. Indeed, demand for volume[i] brand and premium[ii] brand electric vehicles was considerably higher than the wider market, with interest growing 130.0% and 99.4% respectively.  With demand outstripping supply, across both volume and premium brand EVs, prices in October increased 20.7% (£25,271) and 3.8% (£47,001) respectively.

Top 10 price growth (all fuel types)| October 2021

Rank

Make

Model

Average Asking Price

Price Change

1

Land Rover

Defender 90

£77,577

68.8%

2

Jaguar

XK

£28,715

45.2%

3

SEAT

Alhambra

£18,353

41.9%

4

Hyundai

i30

£12,747

40.8%

5

Ford

Focus

£14,237

39.6%

6

Land Rover

Defender 110

£79,081

39.3%

7

SKODA

Yeti

£11,642

38.5%

8

Vauxhall

Cascada

£10,720

37.3%

9

SKODA

Octavia

£15,809

37.0%

10

Toyota

Yaris

£12,228

36.7%

         

Top 10 price contraction (all fuel types) | October 2021

Rank

Make

Model

Average Asking Price

Price Change

10

Volkswagen

CC

£7,779

-2.3%

9

Fiat

Punto Evo

£2,469

-3.4%

8

Mercedes-Benz

CLC Class

£4,316

-3.6%

7

Porsche

Taycan

£121,341

-3.8%

6

Jaguar

X-Type

£3,595

-3.8%

5

Volkswagen

Jetta

£5,095

-5.3%

4

Renault

Koleos

£20,828

-7.3%

3

MG

MG5

£24,497

-10.0%

2

Suzuki

Splash

£3,506

-15.4%

1

Suzuki

SX4

£3,863

-19.3%

[i] Volume EV brands categorised as: Ford, Volkswagen, Vauxhall, Peugeot, Nissan, Citroen, Kia, Hyundai, MG, Renault, SEAT, SKODA, Honda, Toyota, Fiat, Suzuki, Mazda, Mitsubishi, Smart, Dacia, Jeep, Subaru

[ii] Premium EV brands categorised as: Audi, BMW, Mercedes-Benz, Land Rover, Jaguar, Tesla, Volvo, MINI, DS AUTOMOBILES, Lexus, Abarth, Alfa Romeo

Whilst the current market is far from predictable, it’s a safe bet that those buyers looking to make a purchase early next year are looking at your adverts on our marketplace right now. So what do you need to do to prepare for January?👇https://t.co/qwwUW9oYTs
EVs have proven again to be a bright spot in the latest @SMMT figures says @IanJPlummer. Fuel anxiety, greater environmental awareness, and the ‘cool factor’ are all helping to drive sales. https://t.co/Liuj74ZpOF
The record growth we’ve seen in used car prices in recent months shows no signs of slowing with November marking the 20th month of consecutive price growth. So where are prices currently at and what we can expect in the near future. Find out now 👉 https://t.co/LknZuxwuiT https://t.co/9JDMTOzn2s
Did you know that 42% of buyers in January this year did their research in December 2020? With this trend set to continue this year, @AndrewKorpela shares some advice on how to entice January's buyers to your adverts right now, setting you up for success next year. https://t.co/uuCOTMTCcG
It's no secret that we've seen the number of buyers considering an electric vehicle grow through 2021. But are buyers really interested in electric vehicles and how does this translate into buying intent? Find out in our The Road to 2030 Report👉https://t.co/ag3HZOMpFT https://t.co/2EZcsZKEHO
We recently marked our 1 year anniversary since we launched RPM, our online learning platform for retailers. In the last 12 months, we’ve found that retailers who’ve attended these masterclasses go on to sell their vehicles 10% quicker! Find out more - https://t.co/gXfP03yPAA https://t.co/3X02xWECId
Auto Trader Connect is now live to all retailers who requested access and who's partners have integrated with us. Auto Trader Connect puts the power of real-time data in your hands, enabling you to more efficiently manage your forecourt. Find out more - https://t.co/ygKfaAbven https://t.co/B8XGCfI4xD
We're still seeing retailers underpricing stock. With demand still high, there is a huge opportunity to make additional profit by pricing to market. https://t.co/AFIvnD8cOt
Of all the sales in January 2021, 42% were the result of searches made in December 2020. Make sure you're advertising all of your stock now so that you can kick of 2022 with a bang. https://t.co/jOjKQRTACD
We’ve seen 4 years of price growth in just 5 months and this shows no signs of slowing, with mid November seeing the average price of a used car rising to a staggering £19,852. https://t.co/8j0qtqT9yd

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