Press release

Staycations prompt surge in demand for caravans

  • Caravan holidays expected to almost match demand for hotels this summer
  • The popularity of rented holiday apartments and houses set to fall behind caravans and hotels post-COVID-19
  • 25-34 year olds driving the trend for caravan-based staycations
  • To find out more on how to buy a caravan and what you need to know, check out https://www.autotrader.co.uk/caravans

With international travel likely to be more problematic this summer, Brits are looking for new forms of accommodation as they plan UK-based holidays.

The UK’s largest digital marketplace for new and used cars, Auto Trader, has reported that views of caravan adverts increased 18% last week and views of motorhomes adverts increased 17%, compared to the previous year.

A survey of 2,000 UK adults which the brand carried out to examine this trend further reveals almost half of the population (40%) is planning a 2020 staycation (provided Government guidelines allow), and that caravan holidays are set to almost match stays in hotels this year.

Only 40% of those planning a staycation this summer say they would consider staying in a hotel, while 33% say they would consider staying in a caravan - making caravans second only to hotels in popularity amongst those planning breaks.

Astonishingly, caravans are also set to overtake the popularity of rented holiday apartments and houses, which have enjoyed a meteoric rise in popularity over the past few years thanks to a new wave of disruptive rental websites and B&Bs.

Demand for rented apartments and houses this summer is set to trail behind that for caravans and hotels, with just 27% of those planning staycations saying they’d consider them.

The trend for caravans seems to be being driven by a need to feel safer. 37% said staying in a caravan would mean they could sanitise the environment properly themselves, to limit the spread of germs from those outside their family.

A further 34% are interested in being able to better manage social distancing, as they would be the only people staying in it.

What’s more, 1 in 4 (25%) are attracted to the idea of not having to use public transport, while 22% feel a caravan would allow them to avoid busier areas and environments.

For many, these factors offer valuable reassurance – 29% say they would feel more confident about going on holiday during a pandemic if they were staying in a caravan. 

The steep growth in demand for caravan holidays is being heavily driven by Millennials aged 25 to 34 years old, as young people prepare to enjoy homegrown adventures this year, in more isolated environments which they have more control of. A massive 40% of this age group said they would consider staying in a caravan in the UK this summer – more than any other age group.

Auto Trader’s Rory Reid comments: “Coronavirus has changed the way we live our lives in so many ways, and there’s no doubt this will extend to our holidays. Many are unlikely to want (or be able) to quarantine themselves for 14 days after a holiday abroad, so we’ll be seeing UK beaches and other hotspots abuzz with British holidaymakers this summer. Caravan holidays in particular will shoot through the roof. The idea of holidaying in a space that you yourself own, which you can clean yourself and which won’t have been used by others recently, is definitely reassuring.”

The most popular accommodations being considered by British adults for a staycation this summer:

Hotels – 39.90%

Caravans – 33.20%

Rented holiday villa / apartment / house – 27.20%

Bed & breakfast (B&B) – 26.90%

A friend or relatives’ holiday home – 22.40%

Motorhome / campervan – 17.80%

Tent – 17.30%

 

Auto Trader is the UK’s largest digital marketplace for new and used cars.

- ENDS-

We've got something very exciting launching soon... Wednesday 7th October, save the date 👀 #RPM https://t.co/op0RVqngLN
The @KiaUK Sorento is currently the UK’s fastest selling car, taking an average of just 24 days to turn on UK forecourts according to our Fastest Selling Index. #atinsightoftheday #kia #mazda #peugeot #mercedes-benz https://t.co/0amym8KyIK
Join us on Thursday at 10am for our next #webinar to hear our latest #automotiveindustry updates and #insights and to hear from our CEO, Nathan Coe and @MarshallMotorGp Register now >https://t.co/knn3yUlJ3l https://t.co/HaxCu2EFss
Nathan Coe, our CEO, shared an update with our customers today reassuring them that Boris' announcement earlier this week has had no negative impact on consumer demand. Read Nathan's full thoughts on our latest blog post: https://t.co/sx37kiEHBY
Used car prices continue to climb with last week seeing overall used car prices increase by 7.7%, up from 7.4% the week before and the 20th week of consecutive price growth. #atinsightoftheday #usedcar #Pricing #Petrol #diesel #ElectricCars https://t.co/dmR56DmzNf
Following this week’s government announcement, @stuart_trader, @ClarkRjoclark and @therickw got together to share with you our latest #data & #insights and why there should be no cause for concern in the #AutomotiveIndustry. Watch now at https://t.co/Bch7T5zgYf https://t.co/fTBAjSqCzU
A large segment of buyers believe that owning a car is more important now than it was pre-#COVID19. With that in mind, have you experienced a surge in demand and how have you adapted to meet it? #atinsightoftheday #cardealers https://t.co/J7IikqsNyW
In light of yesterday’s @GOVUK announcement about the new #COVID19 restrictions, our CEO Nathan Coe provides you with the latest #automotive market update and reveals that all indications suggest that consumer demand will continue to remain strong https://t.co/k9dMUo0zCb
Simplifying the car buying process is key to ensuring buyers get their perfect car with ease. So what are you doing and what do you think still needs to be done to simplify the car buying journey? #atinsightoftheday https://t.co/IBp0CHzBgK
The Auto Trader Retailer Awards are back for 2020 in an all new digital format. Register now and join us live to find out if you are one of this year's winners > https://t.co/KwMTCYTfu9 https://t.co/pdnGmFmWcZ

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience