Press release

Staycations prompt surge in demand for caravans

  • Caravan holidays expected to almost match demand for hotels this summer
  • The popularity of rented holiday apartments and houses set to fall behind caravans and hotels post-COVID-19
  • 25-34 year olds driving the trend for caravan-based staycations
  • To find out more on how to buy a caravan and what you need to know, check out https://www.autotrader.co.uk/caravans

With international travel likely to be more problematic this summer, Brits are looking for new forms of accommodation as they plan UK-based holidays.

The UK’s largest digital marketplace for new and used cars, Auto Trader, has reported that views of caravan adverts increased 18% last week and views of motorhomes adverts increased 17%, compared to the previous year.

A survey of 2,000 UK adults which the brand carried out to examine this trend further reveals almost half of the population (40%) is planning a 2020 staycation (provided Government guidelines allow), and that caravan holidays are set to almost match stays in hotels this year.

Only 40% of those planning a staycation this summer say they would consider staying in a hotel, while 33% say they would consider staying in a caravan - making caravans second only to hotels in popularity amongst those planning breaks.

Astonishingly, caravans are also set to overtake the popularity of rented holiday apartments and houses, which have enjoyed a meteoric rise in popularity over the past few years thanks to a new wave of disruptive rental websites and B&Bs.

Demand for rented apartments and houses this summer is set to trail behind that for caravans and hotels, with just 27% of those planning staycations saying they’d consider them.

The trend for caravans seems to be being driven by a need to feel safer. 37% said staying in a caravan would mean they could sanitise the environment properly themselves, to limit the spread of germs from those outside their family.

A further 34% are interested in being able to better manage social distancing, as they would be the only people staying in it.

What’s more, 1 in 4 (25%) are attracted to the idea of not having to use public transport, while 22% feel a caravan would allow them to avoid busier areas and environments.

For many, these factors offer valuable reassurance – 29% say they would feel more confident about going on holiday during a pandemic if they were staying in a caravan. 

The steep growth in demand for caravan holidays is being heavily driven by Millennials aged 25 to 34 years old, as young people prepare to enjoy homegrown adventures this year, in more isolated environments which they have more control of. A massive 40% of this age group said they would consider staying in a caravan in the UK this summer – more than any other age group.

Auto Trader’s Rory Reid comments: “Coronavirus has changed the way we live our lives in so many ways, and there’s no doubt this will extend to our holidays. Many are unlikely to want (or be able) to quarantine themselves for 14 days after a holiday abroad, so we’ll be seeing UK beaches and other hotspots abuzz with British holidaymakers this summer. Caravan holidays in particular will shoot through the roof. The idea of holidaying in a space that you yourself own, which you can clean yourself and which won’t have been used by others recently, is definitely reassuring.”

The most popular accommodations being considered by British adults for a staycation this summer:

Hotels – 39.90%

Caravans – 33.20%

Rented holiday villa / apartment / house – 27.20%

Bed & breakfast (B&B) – 26.90%

A friend or relatives’ holiday home – 22.40%

Motorhome / campervan – 17.80%

Tent – 17.30%

 

Auto Trader is the UK’s largest digital marketplace for new and used cars.

- ENDS-

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
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Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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