Press release

Top honours at 2015 Auto Trader Click Awards go to Ford, Pentagon Motor Holdings and Imperial Cars

Ford, Pentagon Motor Holdings and Imperial Cars were overall winners of the 2015 Auto Trader Click Awards, taking the titles of manufacturer, franchise and supermarket of the year respectively.

Now in their eighth year, Auto Trader Click Awards celebrate excellence in digital retailing. This year nine were presented by rugby superstar Martin Bayfield, with support from Auto Trader’s editorial director Jon Quirk and sales director Sharon Randall. The ceremony was held at BAFTA on Piccadilly in central London on 2 July 2015.

Vertu Motors picked up the gong for best retailer digital customer experience, with Kia winning the corresponding award for manufacturers. Digital forecourt of the year went to the Renault Retail Group, while Caralot continued their Clicks success story, winning the best integrated marketing award for retailers. Fiat triumphed in the manufacturer category.

A special mention went to Peter Vardy. As well as being highly commended for best integrated marketing campaign, employee Euan Cameron took the accolade of best digital marketing individual. This was the first time such an award had been presented.

“Auto Trader is UK’s largest digital automotive marketplace for buying and selling new and used vehicles and we know the consumer journey is now predominantly online,” commented Sharon Randall, Auto Trader sales director. “The Auto Trader Click Awards are a celebration of those at the cutting edge of this revolution in digital car retailing. Every winner should be proud of their achievement because it means they are reacting positively to changing consumer behaviour and blazing a trail in the sector. We congratulate all our winners today.”

Depending on the category, awards were made on the basis of consumer research, data and self , nomination – with the oversight of a panel of cross-sector, independent judges.

This included Dan Daly, Senior Marketing Manager at Amazon, Tim Faircliff, Executive Chairman at AOP, Ben Sutherland Chief Performance Officer at iProspect, Mike Buckley, Digital Commercial Director at Telegraph Media Group and Marc McNeill, Auto Trader’s Customer Experience Director.

The multi-sector line-up was chosen to reflect the new face of retail across all sectors, driven by changes in consumer buying behaviour.

Full list of AutoTrader 2015 Click Award Winners:

Best Retailer Digital Customer Experience: Vertu Motors
Best Manufacturer Digital Customer Experience: Kia
Best Integrated Marketing Campaign - retailers: Caralot (Winner), Peter Vardy (Highly Commended)
Digital Forecourt of the Year: Renault Retail Group
Best Digital Marketing Individual: Euan Cameron (Peter Vardy)
Franchise of the Year: Pentagon Motor Holdings
Supermarket of the Year: Imperial Cars
Manufacturer of the Year: Ford

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact: Nigel Wonnacott on 07802 483 971

Hard to believe it's been a month already since the #ATAwards Congratulations again to all of our amazing winners & finalists, truly setting the bar for the whole industry. Just in case your memory of the big day's a little blurry 🍾🥂...this should help! https://t.co/0lzce9KP1D https://t.co/M6WsOJUY09
We’re back on TV throughout September. We’ll be educating buyers about dealer finance and promoting Auto Trader as the perfect destination for their next car. Don't miss out, make sure your ads include finance options https://t.co/dQ7BVlmX6t https://t.co/YqMciTF2qH
According to the @SMMT this morning, the 'UK used car market is in good health with more than 2 million sales in Q2'. For the full Q2 used car transactions results, including the top 10 most popular models, please visit: https://t.co/LzZvQDtPv0 https://t.co/Ys84hVtkVH
If you’re a franchise retailer selling brand new cars, we’ve got an exciting new solution designed to help reduce the need to pre-reg. Best of all, it’s free of charge until 2019. To find out more, watch this short webinar, available on demand now. https://t.co/FeUgwgsrTf https://t.co/uUtUdlQaog
If you’re a franchise retailer selling brand new cars, we’ve got an exciting new new solution to help reduce the need for pre-reg. Best of all, it’s free of charge until 2019. To find out more, watch this short webinar, available on demand now. https://t.co/FeUgwgsrTf https://t.co/Q9u1A4IbEi
Earlier this year, @RedlineCarsUK released the findings of its Customer & Follower Poll 2017. The results offer a fascinating look at the preferences, influences & buying behaviours of 600 of their customers. Invaluable insight & definitely worth a look! https://t.co/dRgz7PvlIl https://t.co/AWfH5zEXQD
Our bikes team has been busy working on this year's Auto Trader Best Bike Awards with the help of the brilliant @AndrewShim...we can't wait to find out all the winners next week. Stay tuned!🏆🏆🏆 https://t.co/9YNsBAA5U0
Despite female car ownership reaching a record 11.8 million in 2017, 13% of women find the in-store experience uncomfortable & 94% don’t trust car dealerships. Why? Our study found a lack of gender diversity was the key contributing factor. Let's work together #diveristyinauto https://t.co/tJzY7UvrVt
If you missed Tuesday's @AutoRetail #ARNLive webinar with Andy Bruce (@LookersGroup), Dale Wyatt (@SuzukiCarsUK) & Naomi Hahn discussing the implications of WLTP, the market outlook & best practice, don't worry as it's now available 'on-demand'. Enjoy! https://t.co/iHYwXKeFNa https://t.co/C4bWBIRH2u
We're all set in the green room for this morning's @AutoRetail #ARNLive at 9am. Remember you can ask our panel - Andy Bruce, Dale Wyatt and Naomi Hahn - any questions you may have either on Twitter or through your webinar platform. Log on here https://t.co/iHYwXKeFNa https://t.co/LLVk4f7SH7

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience