Press release

Top honours at 2015 Auto Trader Click Awards go to Ford, Pentagon Motor Holdings and Imperial Cars

Ford, Pentagon Motor Holdings and Imperial Cars were overall winners of the 2015 Auto Trader Click Awards, taking the titles of manufacturer, franchise and supermarket of the year respectively.

Now in their eighth year, Auto Trader Click Awards celebrate excellence in digital retailing. This year nine were presented by rugby superstar Martin Bayfield, with support from Auto Trader’s editorial director Jon Quirk and sales director Sharon Randall. The ceremony was held at BAFTA on Piccadilly in central London on 2 July 2015.

Vertu Motors picked up the gong for best retailer digital customer experience, with Kia winning the corresponding award for manufacturers. Digital forecourt of the year went to the Renault Retail Group, while Caralot continued their Clicks success story, winning the best integrated marketing award for retailers. Fiat triumphed in the manufacturer category.

A special mention went to Peter Vardy. As well as being highly commended for best integrated marketing campaign, employee Euan Cameron took the accolade of best digital marketing individual. This was the first time such an award had been presented.

“Auto Trader is UK’s largest digital automotive marketplace for buying and selling new and used vehicles and we know the consumer journey is now predominantly online,” commented Sharon Randall, Auto Trader sales director. “The Auto Trader Click Awards are a celebration of those at the cutting edge of this revolution in digital car retailing. Every winner should be proud of their achievement because it means they are reacting positively to changing consumer behaviour and blazing a trail in the sector. We congratulate all our winners today.”

Depending on the category, awards were made on the basis of consumer research, data and self , nomination – with the oversight of a panel of cross-sector, independent judges.

This included Dan Daly, Senior Marketing Manager at Amazon, Tim Faircliff, Executive Chairman at AOP, Ben Sutherland Chief Performance Officer at iProspect, Mike Buckley, Digital Commercial Director at Telegraph Media Group and Marc McNeill, Auto Trader’s Customer Experience Director.

The multi-sector line-up was chosen to reflect the new face of retail across all sectors, driven by changes in consumer buying behaviour.

Full list of AutoTrader 2015 Click Award Winners:

Best Retailer Digital Customer Experience: Vertu Motors
Best Manufacturer Digital Customer Experience: Kia
Best Integrated Marketing Campaign - retailers: Caralot (Winner), Peter Vardy (Highly Commended)
Digital Forecourt of the Year: Renault Retail Group
Best Digital Marketing Individual: Euan Cameron (Peter Vardy)
Franchise of the Year: Pentagon Motor Holdings
Supermarket of the Year: Imperial Cars
Manufacturer of the Year: Ford

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact: Nigel Wonnacott on 07802 483 971

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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